Engaging with the Press What You Need to Know
5 Things You Should Know 1. Press room is only accessible to credentialed press. 2. Press announcements and releases should be posted to the Online Press Office. Press room is paperless. 3. Reporters do actually use the online press office. 4. Press have to opt into being contacted by media liaisons. 5. We will share the press list 3 times prior to HIMSS19 and post a final press list during HIMSS19.
A few tips to consider 1. 1500 press releases were issued pre, during and post HIMSS18. 2. On average, 200 reporters attend. 3. Top stories covered at HIMSS18 were data-driven; trends; demonstrated impact to healthcare. Limited coverage on product announcements. 4. Best time to engage press is pre and post HIMSS19.
Options to engage 1. Take advantage of the Media Interview Room, available on a first-come; first serve basis. 2. The Online Press Office is a popular hangout for press Social media — follow reporters 3. 4. Use social media to your advantage
Online Press Office Details Why Use A Newswire? Press releases are documents written to activate audiences. These audiences, defined by PR, IR, marketing and management teams, include customers, prospects, stockholders, employees, brand fans, industry experts and other stakeholders. It is the document people reference for the facts about a product, service or topic. Press releases educate and activate editorial coverage. Reporters use them to write news articles, often linking to the news release to allow readers easy access to the source data. The success of the press release is directly tied to how many relevant people see it. If you share it with 10 people, your success is limited to those 10 and anyone they choose to tell. Newswires like Business Wire, however, provide broad reach and placement of news releases, to ensure easy discoverability by all interested parties. This is why using a commercial newswire to distribute your news is so important. Commercial newswires like Business Wire maintain trusted relationships with financial audiences, reporters, editors and bloggers as well as global newswires like AP and AFP, search engines, social channels and more. Newswires provide the opportunity for discovery and action by customers, media outlets, brand fans and financial analysts.
Online Press Office Details
Online Press Office Details Business Wire works to ensure HIMSS19 exhibitors content is easily accessible by attending media, analysts, consumers and more. With news release distribution starting at $300, you can distribute your releases to the places you never thought of! Business Wire supports your media outreach efforts by distributing your news through a patented system to digital, print and broadcast newsrooms, attending media, consumers, financial and news portals, websites, news syndicators, social media networks, bloggers and of course the Online Press Office hosted by Business Wire. Additional services for HIMSS19 include the following: Online Press Kits - starting at $325, make your press materials easily accessible and shareable online Business Wire Interactive Media - activate your audience by presenting your news in their preferred format HIMSS19 Show EventTrak report access Free 100-Word Exhibitor Profile
Online Press Office Details For more information and pricing Visit: https://tradeshow.businesswire.com/himss19 Email: tradeshow@businesswire.com
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