Social Citations • Social Profiles: • Facebook, Twitter, Tumblr, Blogspot • Claim your main accounts • Get links & citations from these high authority sites
Part 3: Perfect Local OnPage Setup
Organic OnPage • Very similar to any other OnPage with a few extra suggestions • Use main category and city from your GMB profile in title, H1 or H2 tag • (This is usually your main keywords + City in title)
Make It Mobile Friendly! https://www.google.com/webmasters/tools/mobile-friendly/
Add Schema With Yoast Local Plugin https://yoast.com/wordpress/plugins/local-seo/
Embed a Map of Directions In Footer Or Contact Page
Part 4: Perfect Local Link Building
Organic Links • Get great, natural backlinks to your site • You will get good links from just building citations • You can also acquire natural links through normal business activities like conferences, events, sponsorships, groups • For building links in higher competition niches, our #1 recommendation going forward is guest posting
This is what is getting the vast majority of the results.
Let’s Bring It On Home • 1) To Rank In Maps • Make a Google My Business page & optimize • Audit your citations (very important!) • Build directory, rich media, social citations • 3) To Rank Organically • Optimize your OnPage, make mobile, Add schema • Combine with diverse, awesome link building strategy
If you follow this, you will be golden!
Do You See The Massive Benefit? • We claimed and optimized the #1 part of local SEO - The GMB Profile • We made made a list of all current citations so we don’t duplicate • We cleaned up any inconsistency • We got authority citations & links via custom citation building • (Plus now we’re listed in top directories where people search!) • We combined that with good onpage optimization on our main website • We build high quality links through citations and more • This helps us rank in the snack pack, on maps, on mobile, and everywhere!
What Kinda Sucks Currently • The nitty gritty of citations is REALLY TEDIOUS + huge learning curve • If you have inconsistent citations, cleaning them up is a huge waste of time • Determining and building the citations isn’t easy • Building fully optimized citations with every field filled out + optimized photos and descriptions takes a LONG TIME • You have to do it yourself or train someone (can’t mess this up) • Let me ask you a question?
Would you like some expert help with getting ranked?
HOTH Local • Does everything for local citation building and optimization we’ve talked about to get you ranked in the maps • Complete audit • Custom Local Directory Citation Building from top directories • Rich media citations: Complete Geo-Tagged EXIF-data Photos & Videos • Social citations
HOTH Local • Very different from most competitors • Most do cookie cutter campaigns, just mass submit to a x number of directories, keep you on monthly subscription • With us, every campaign is custom, built for your business keywords and location specifically • We fully optimize every listing with no stone left unturned • You own 100% of the citations, permanent, one time fee
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