Team REDX Delivery of healthcare services through an interactive - PowerPoint PPT Presentation

Team REDX Delivery of healthcare services through an interactive telemedicine platform Theme: Life In Lockdown What if we are in a lockdown situation for more than a year? Date and Place: 18th May 2020, Mumbai

Team Name : Saloni Bedi Name : Sushant Shetty Name : Subodh Deolekar Designer Engineer Engineer+Manager Profile Profile Photo Photo Mr Mohammed Gaus Shaikh Profile UX Design Expert Photo

Lockdown Scenario How might Dinesh, a 40-year-old patient with sudden pain in his right ear visit a doctor to diagnose the problem? In the current scenario, routine checkups and health conditions which are not so severe have been very challenging to deal with. Health systems are racing to adapt and even develop virtual services that can serve as their front line for patients with symptoms of coronavirus or dealing with other health problems. Now doctors, hospital networks and clinics are rethinking how the technology can be used, to keep the worried calm and away from clinical care while steering the most at risk to the proper treatment.

Problem Identified PROBLEM DESCRIPTION How should hospitals and doctors take care of such a patient’s appointments when Dinesh is prone to infection (due to an underlying health condition) if he visits the hospital? How can patients with other health problems be treated/ monitored for their routine check ups during this thrust on the health care facilities? WHY IS IT AN URGENT PROBLEM? Apart from COVID-19, there have been other health conditions that have been difficult to cater to by health practitioners, To understand more about the needs of patients, we found a study in 2011 which states that the patients visiting general practitioners had problems like fever (35.5%), more than half of all patients presented with respiratory symptoms, digestive system symptoms (25%), circulatory symptoms (12.5%) and skin complaints (9%) amongst others. In India, the ratio of doctor to citizens is 1.34 to 1,000 as of 2017. A user friendly solution is a need of the hour to screen, diagnose and cure these conditions.

Target User Persona All the user personas are based on people who were interviewed PROFILE DEMOGRAPHICS Job Title: Businessman Income: Rs. 40,000/- per month Gender: Male Education: BCom Family Setting: Lives with his wife, teenage kids, parents (60-70 years old) FEELINGS OBJECTIONS Values & Goals: Wants to keep his family out of any Cost: The cost of the whole visit should be around exposure to the virus the physical service counterpart Worries: The pain in the ear might become serious if Value: he doesn’t get it checked Fear: The authenticity of the visit and diagnosis Influences: News channels, friends and family

Target User Persona PROFILE DEMOGRAPHICS Job Title: House wife Income: Family income Rs 1,00,000/- month Gender: Female Education: Bachelors in arts Family Setting: Lives with her husband, one baby boy and a 5 year old daughter, mother in law (57 years old) FEELINGS OBJECTIONS Values & Goals: Wellness of the children while being at Cost: Regular visit costs and convenience fee for home during this lockdown period the check-ups at home Worries: The daughter got burnt in the kitchen, they Value: Trustworthy services tried by friends and consulted a doctor over the phone and got the families dressing at home Fear: Inefficient service Influences: Family members and friends with children

Target User Persona PROFILE DEMOGRAPHICS Job Title: Retired engineer Income: Pension of Rs 35,000/- Gender: Male Education: Diploma in Civil Engineering Family Setting: Lives with his wife in an apartment (son works in the UK, daughter lives in another state) FEELINGS OBJECTIONS Values & Goals: Every month they have to get their Cost: Most of the medical care comes under their prescriptions renewed to be eligible for the medicines insurance plans provided to the retirees Value: Easy to use and reach services Worries: They cannot physically go to the doctor and Fear: the pharmacist Influences: News channels, their children and doctors

Target User Persona PROFILE DEMOGRAPHICS Job Title: Editor- works for a news channel Income: Rs 45,000/- per month Gender: Female Education: Masters in literature Family Setting: Lives with two flatmates, family lives in another state, has come to live with her family during the lockdown FEELINGS OBJECTIONS Values & Goals: Suffers from depression, has to Cost: Mental health is more important contact her therapist every saturday over whatsapp Value: To make the most of the therapist video call (during the lockdown) sessions Worries: Privacy of her calls Fear: To not connect emotionally over the Influences: Research and friends virtual therapy sessions

Explorations SOLUTIONS & IDEAS Health care delivery model to provide services like self-monitoring devices, early disease screening, and healthcare management solutions in rural and urban areas. Makeshift clinics could be set up in spaces which are not being used currently, where social distancing could be practiced. These spaces could be hotels/ stadiums/ temporary camps/ vans/ large vehicles. We could predict the needs which are going to be unfolded and creatively transform existing spaces to cater to these.

Solution HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM? A Telehealth platform which provides efficient telehealth services by partnering with pharmacies/other providers around the region of a patient who wants to scheduled a call. A telemedicine kit (in case the patient doesn’t have the necessary equipment) could be delivered to the patient before the call takes place to aid easy diagnosis for the doctor during the virtual check-up. The call could have interactions which aids the diagnosis and also engages the patient to simulate an in-person visit.

User Experience App Demo Video App Mockup link Can also be accessed Here

User Experience User Flow Chart

DESIGN PROCESS Primary Research - Interviewed users who have dealt with health conditions during the lockdown. Secondary Research - Analysed solutions and parallel services for similar problems faced by people. Market Research: Researched about details of telemedicine to understand what all can be solved through telehealth solutions. Ideation - Conceptualised about features that can be included to make a holistic solution Prototyping - Developed the idea of a platform which provides an advanced form of telemedicine services with diagnostic devices to solve majority of the problems observed

Stakeholder Mapping We have considered four categories of stakeholders: Core (People involved or directly affected): REDX WeSchool lab(Idea developers), Product providers(inventory), Doctors, Patients Direct (Extends the core): Healthcare extended staff, Rural Healthcare workers, Delivery partners, Hospitals, Research labs/Healthcare product startups, Customer care, Nursing homes, Payment gateways, NGOs and other outreach organizations Indirect: CDSCO, Government Healthcare Policies, Local and Central government body, Certification authorities, CSR initiatives, Insurance companies, WHO/worldwide health institutions, Medical Institutes, Legal support, UMO UX design challenge, IPR, patent organizations, Investors, Supporting organizations. Emerging Markets: Internet of Medical Things(IOMT), Improved Governance for health policies, AI/ML, Big data/Cloud Storage, Blockchain, Information Security, Robotic Process Automation, Data Analytics, AR,VR/ MR.

Impact Desired Impact for Patients: 1. Access to high-quality healthcare services through advanced communication and information technology. 2. Access to specialist expertise that was unavailable or difficult to access before. 3. Real-time interactive services. 4. Reduction in transportation cost and time. Desired Impact for Hospitals: 1. Alleviate the congestion of hospitals. 2. Improve the utilization of medical resources. 3. Reduce the total cost of the healthcare system.

Execution & Viability 1.. Ease of use: Anyone can install equipment or technology and train patients on how to technically use it. 2. Security: Patients anonymity with the doctor is ensured since the users are verified on the platform. 3. Engaging key stakeholders: Obtaining buy-in, commitment, excitement and engagement from executive and clinical teams will be the key to ensure platform success. 4. Utilization: Frequency of telehealth services used. 5. User satisfaction: Satisfaction level of users with telehealth services (i.e., providers, patients, and community), Surveys. 6. Clinical Outcomes: Disease specific outcome measures of telehealth services compared to traditional services, Clinical Reporting. 7. Profitability: Speed at which organization will realize a return on its telehealth investment, Cost savings, additional revenue.

Thank you! Use this slide to add any final words, credits, etc Ministry of Health and Family Welfare for their guidelines on the process to be followed by telemedicines platforms.