“TCC Index” China Telematics Brands Exposure Analysis Report 2013.3-2013.5 1
TCC Index TCC Club Joint Lab Interpret Telematics Brand 2
TCC Index TCC and Meihua.info jointly released “ TCC Index " give a read of how much the Chinese media focus and expose Telematics in the last month to fully interpret the marketing code of TCC Index Starts from each major Telematics brand. 100 “ TCC Index" for March 2013 started from 100. If the Index goes high, it means the Chinese media have a better focus on Telematics-related topics while the industry and companies are more active in their marketing. The Index current only covered OE telematics brands. It will further add commercial vehicle and aftermarket Telematics companies and brands this year. 3
March 2013 ， OEM & Telematics Brands Exposure Rate Ranking Brand The Brand Of Telematics NO.1 SAIC inKanet 、 iVoka Motor Shanghai GM SAIC Motor Shanghai OnStar 、 VoiceLink 、 E-Motion GM Onstar inKanet VoiceLink BMW ConnectedDrive iVoka E-Motion Audi Connect Audi NO.2 Honda HondaLink NO.3 Nissan Nissan Carwings BMW G-Book Toyota Carwings 智行 + ConnectedDrive Hyundai BlueLink 、 UVO /KIA Hawtai TIVI Toyota Ford D-Partner FAW G-BOOK SYNC LUXGEN think+ Geely MyFord Touch ™ ChangAn In Call G-Netlink i-System BYD Geely G-Netlink SYNC 、 MyFord Touch ™ Ford BAIC Jin Dou Yun *TOP3 Exposure OEM Brands Tima Star GAC 4
March 2013 Trend Analysis In March 2013, online news was the main form for the exposure of all brands. Car manufacturers pushing Telematics related news and information to customers as their vehicle’s unique selling points. China OE Telematics Brands Exposure Rate 2013.3 Newspapers Network Information BBS Microblog 2500 2000 1500 1000 500 0 OEM Brands SYNC inKanet OnStar Connected BlueLink Audi Honda Carwings Jin Dou Telematics G-Book TIVI D-Partner think+ In Call i-System G-Netlink Yun Tima Star MyFord VoiceLink Drive Connect Link 智行 + Brands iVoka UVO Touch™ Emotion 5
March 2013 ， Telematics Brands contribution breakdown TOP10 Of The Rank （ 2013.3 ） 上海通用 77.4% 日产 No.1 15.4% 宝马 上海汽车 7.3% 丰田 福特 No.2 100% 吉利 现代 No.3 长安 100% 华泰 6
April 2013 “ TCC Index ” Summary 2013 Shanghai Auto Show TCC Index April 2013 ， Add A New Brand ： 121 100 March April Qoros - Qoros Qloud 7
April 2013 ， OEM & Telematics Brands Exposure Rate Ranking Brand The Brand Of Telematics inKanet 、 iVoka SAIC NO.1 Motor Shanghai OnStar 、 VoiceLink 、 E-Motion Shanghai SAIC Motor GM GM inKanet ConnectedDrive BMW iVoka Onstar VoiceLink Audi Connect Audi Honda HondaLink NO.2 Emotion NO.3 Carwings BMW Nissan Nissan Toyota G-Book ConnectedDrive BlueLink 、 UVO Hyundai Carwings 智行 + /KIA TIVI Hawtai Toyota D-Partner FAW Ford G-BOOK SYNC LUXGEN think+ Geely MyFord Touch™ In Call ChangAn G-Netlink BYD i-System G-Netlink Geely SYNC 、 MyFord Touch ™ Ford BAIC Jin Dou Yun *TOP3 Exposure OEM Brands Tima Star GAC Qoros Qoros Qloud 8
April 2013 Trend Analysis In April 2013, online news was still the top priority for the promotion of all brands. Motivated by Shanghai International Auto Show, all manufacturers produced a bundle of new releases, which were forward by dealer over and over again. Telematics attracted a lot of attention as an advanced tech. China OE Telematics Brands Exposure Rate 2013.4 Newspapers Network Information BBS Microblog 4000 3500 3000 2500 2000 1500 1000 500 0 OEM Brands inKanet OnStar BlueLink Telematics SYNC Jin Dou Connecte Audi HondaLin Carwings Qoros VoiceLink G-Book TIVI think+ In Call isystem G-Netlink Tima Star Brands dDrive Connect k 智行 + Yun Qloud MyFord iVoka UVO Emotion Touch™ 9
April 2013 ， Telematics Brands contribution breakdown TOP10 Of The Rank （ 2013.4 ） 93.6% 上海通用 No.1 宝马 4.9% 日产 1.5% 上海汽车 丰田 现代 No.2 100% 福特 吉利 No.3 比亚迪 100% 奥迪 10
May 2013 “ TCC Index ” Summary “ The 15th Shanghai International Automobile Industry Exhibition is finished successfully ” TCC Index 121 112 100 3 月 4 月 5 月 11
May 2013 ， OEM & Telematics Brands Exposure Rate Ranking Brand The Brand Of Telematics NO.1 SAIC inKanet 、 iVoka Motor Shanghai GM Shanghai OnStar 、 VoiceLink 、 E-Motion BMW GM Onstar VoiceLink ConnectedDrive BMW ConnectedDrive Emotion Audi Connect Audi NO.2 Honda HondaLink NO.3 SAIC Carwings Zhixing+ Nissan Nissan Motor G-Book Toyota Hyundai BlueLink 、 UVO Carwings 智行 + inKanet iVoka /KIA Hawtai TIVI Toyota Ford D-Partner FAW G-BOOK SYNC LUXGEN think+ ChangAn MyFord Touch™ In Call ChangAn In Call i-System BYD Geely G-Netlink SYNC 、 MyFord Touch ™ Ford BAIC Jin Dou Yun *TOP3 Exposure OEM Brands Tima Star GAC Qoros Qoros Qloud 12
May 2013 Trend Analysis In May 2013, online news got more active thanks to GMIC and more brands came in the spotlight. But vitality of BBS and Microblog got a drop due to Shanghai Auto Show came to an end. Newspapers kept a tepid attitude toward Telematics. China OE Telematics Brands Exposure Rate 2013.5 Newspapers Network Information BBS Microblog 3000 2500 2000 1500 1000 500 0 OEM Brands inKanet OnStar BlueLink SYNC Jin Dou Connecte 奥迪 HondaLin Carwings Tima Star Qoros VoiceLink G-Book TIVI think+ In Call i 系统 G-Netlink dDrive Connect k 智行 + Yun Qloud Telematics iVoka UVO MyFord Emotion Brands Touch™ 13
May 2013 ， Telematics Brands contribution breakdown TOP10 Of The Rank （ 2013.5 ） 上海通用 85.1% 上海汽车 No.1 8.5% 日产 宝马 6.4% 丰田 长安 福特 No.2 100% 现代 吉利 No.3 100% 纳智捷 14
TCC Index 2013 TCC Index Of China Telematics （ March-May ） 140 120 100 80 60 40 20 0 March April May The Index 100 121 112 15
TCC Index 10k+ Users / 2 OEMs in 2009 1000k+ Users / 20+ OEMs in 2013 600m+ Mobile Internet Users 300m+ Mobile Map/Navigation Users 16
TCC Index 1000k+ Users 600m+ Mobile 20+ OEMs Internet Users 17
TCC Index 18
TCC Index SEND2CAR now available from 130 million Amap users 19
Tomorrow Afternoon 20
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