TAMIO 2019, Denton, TX Presenters: Molly Fox, Flower Mound Jay Warren, Arlington Belinda Willis, Mansfield
Presenter: Belinda Willis, Mansfield
▪ Bid or No Bid - Consult with legal during the RFP process. ▪ Representation from all departments for proposal presentations; each department has unique needs from your website so it is important for them to provide feedback on all potential vendors. ▪ Have a checklist for the committee with website development/redesign priorities so the team can evaluate each vendor.
• Keeps everyone on task • Helps the non- communicators on your committee • Reflects the priorities for your city • Score each vendor based on their ability address your priorities
▪ Know your current site and analyze the content. ▪ Analytics. Analytics. Analytics. You need them so you’ll know where your website users are going, what they are doing. ▪ Develop a list of priorities; what do you want your website to reflect, and what do your residents need. ▪ Department website teams (4-6 people) are important to the process to address priorities and be the primary contacts for the your project leader
▪ Meet with the department teams before your first meetings with your vendor to discuss the process, timeline and reviewing their current website pages. ▪ The teams should focus on migrating current content and future needs. ▪ Imitation is the sincerest form of flattery; look for the websites that you like and keep a list. Your vendor will ask you what your favorite sites are and why you like them. ▪ Think outside the box – new website features are being developed and created every day.
Presenter: Jay Warren, Arlington
▪ Gather an implementation committee ▪ Build a style guide ▪ Think about the visuals ▪ Hire a photographer ▪ Integrate video ▪ Grow a partnership with your vendor ▪ Carefully design the information architecture ▪ Rely on internal resources
▪ Solicit input ▪ Meet with City Council ▪ Meet with City Manager team ▪ Keep key stakeholders informed ▪ Meeting presentations ▪ Regular emails ▪ Provide rationale for decisions ▪ Analytics are your friend
Carefully ▪ schedule training Soft Launch? • Don’t overdesign • Remain • consistent Search results • Broken links • Department • specific messaging
▪ Make them think outside the box ▪ News page ▪ Department mega menus ▪ Category, tag system ▪ Don’t stop pushing ▪ Voice search ▪ Roll up your sleeves ▪ Design ▪ Park Finder ▪ Remember mobile view
▪ Continually scan desktop, mobile ▪ Report issues ▪ Consider outside help ▪ SEO vendor ▪ Hire a photographer or videographer
News release • Media • coverage Council • presentation Team party •
Presenter: Molly Fox, Flower Mound
▪ Things you can do now ▪ Things you can do when it’s time for a redesign
▪ Who is your user? ▪ Can they get the info they want, on the device they want? ▪ Were they able to complete the task quickly?
▪ Accessibility ▪ User Experience ▪ Design/Appearance
▪ Affects 1 in 5 Americans ▪ Web Content Accessibility Guidelines (WCAG) 2.0, Level A & AA ▪ Increases site traffic ▪ Improves Search Engine Optimization (SEO) ▪ Liability
▪ Top elements on the homepage ▪ What are your top 10? ▪ 75% - what user wants to know ▪ 25% - what you want user to know
▪ 5 th to 8 th grade level language ▪ Lose the acronyms ▪ Ditch the mission statements
Environmental Services’ Mission Statement The mission of the Environmental Services Department is to provide quality services to the community for the protection and promotion of the health, safety, welfare, property values and environment of the Town of Flower Mound; focus on public education to gain compliance by administering the Town's Code and State Laws relevant to nuisance, zoning, environmental health and consumer health standards; advance and support sustainable development through comprehensive environmental protection, conservation, and effective resource management; implement federal, state, and local environmental statutes and regulations; and foster and ensure continuous public involvement and appreciation for the Town's unique and invaluable natural surroundings. 48 IMPOSSIBLE TO COMPREHEND. COLLEGE GRADUATE
▪ Imagery ▪ Typography ▪ Balance
▪ Usability testing ▪ Average time spent on page ▪ Prominent search bar
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