SWhelper & Welzijn 3.0
The future of social technology Urgency Disrupt social work Goals and opportunities How to use social media like a pro Examples from the Netherlands
Social media and digital skills trainer and author in care and socialwork Hans Versteegh, The Netherlands, Europe
A book! September 2019
The future of social technology
It is 2025 Meet your new colleagues
Tessa, Zora, Pepper and Sophia
Tessa Zora Pepper
Good afternoon Mrs. Boxttel. It’s almost 3 o’clock. Your taxi will be here soon. Please prepare yourself.
Apps and platforms
APPKE
/ Ask me app
Techn and devises
Tessa, Zora, Pepper en Sophia
MOBILE VIDEO LIVE DATA
Urgency
Nine urgent reasons for digital innovation 1. The context is digital 2. Continue to join as a professional group (people pleople) 3. Support target groups with participation 4. The digital divide 5. Help solving major social problems 6. Connecting to new digital neighborhood care 7. Sustainable employability as an individual worker 8. Innovation of servises 9. The emergence of digital related help questions
Blended, working with your client online • Own responsibility • The client determines his own time, place and agenda • The client determines how the process takes shape and with whom • The client manages his own data in his own care file • A mix of online- and face to face contact, individual and in groups • Automatic sharing information, chat, mail, video conferencing, besides telephone and IRL conversations.
Blended working skills • Do not be surprised by the technoloy • Express youself well in writing • Check how someone feels • Ask for feeling and emotion • Check whether your intervention has come across properly • Check by summarizing whether you have understood the customer correctly
MEDIAKNOWLEDGE CYBER BIG eHealth DIGITAL CITICENSHIP SECURITY Virtual Reality DATA Blockchain DIGITAL GAP DIGITAL g n i n INCLUSION r a e L e n i h c a M REMOTE HELP I n t e r n e t o f T BLENDED h i n g s ARTIFICIAL INTELLIGENCE
Disrupt social work
Are you the one who eats? Or will you be eaten?
1. Consider as many ways as possible to kill your organization
2. What are the hidden pearls in your company?
3. Where can you cooperate with success?
Goals and opportunities
Your client is online to
Where are your opportunities?
Just ask your client
Goals for using social media … . • Connect with clients • Know what is going on • Make (new) contacts • Contacting volunteers / informal care givers • Contacting colleagues (tell me, what are you doing?) • Collect information • Share information (you as expert) • Collaborate • Maintain external contacts • Be visible / profiling • Safe time • …
How to use social media as a pro in your daily practice
How to start? • Purpose? • Target audience? • Message / subject? • Form? • Platform? • Who is doing the work? • When?
Get more reach and followers • “Content is king” • Post messages actively • Follow followers of colleagues, partners and role models • Follow people yourself • Respond to messages from others • Share posts from others • Ask to connect to you • Paid posts
When to post? • Moring rush • 08.00 hr • Coffee break • 12.00 hr • 15.00 hr • 18.00 and 20.00 hr • Sunday afternoon and evening
How often posts? • Facebook 1-2x a day • Whatsapp infinite? • Instagram 1-2x a day, in Stories more • LinkedIn ones a day / 2 days • Twitter 5 x a day (same message)
Save time • Writing messages when you have time and meaning • Prepare messages for sending • Be alert to reactions • Look afterwards what the result was • Make the same kind of messages more • Repeat messages • Share messages from your colleagues • Use less other communication channels • Find inspiration in current events
Make your messages attractive • www.canva.com
Tools for planning and monitoring • www.buffer.com • www.hootsuite.com • www.coosto.com • www.later.com (instagram)
Download your free copy of the content matrix here: http://eepurl.com/gjXmFj
• What is the greatest value you give your client? Be prepared! • Can we do better? (disruption) • How do you do your work in 2025? Which technologies are used? • Who (or what) is your biggest opponnent? • In what way do they deliver better services? • What do you have to do to be relevant in 2025?
Examples from social workers in the Netherlands
BIO (-grafie) 1 “I connect motivate and and enthusiasm. My character can be characterized as extroverted. I have strong communication skills and fortunately have a large dose of empathy. As a social worker I love my profession, my clients, but I also have an eye for my colleagues. My biggest challenge? Helping people. I help them to make a plug, more confident and more powerful.”
Our colleague from the department of culture brings teaching materials about art to all schools in the municipality of Brummen.
An ordinary Monday morning from the life of a community worker; coffee!
The “S” is of “Samen” Meaning ”together” in Dutch)
This social youth worker (right) interviewed the alderman for her online video
Zakelijk / persoonlijk
Download your free copy of the content matrix here: http://eepurl.com/gjXmFj
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