Sustainability and survivability for the creative sector RIGA 09 - PowerPoint PPT Presentation

Sustainability and survivability for the creative sector RIGA 09 tom fleming / creative consultancy /

These things we know – In tough economic times the ability to innovate, diversify, spot unmet needs and new markets is key to survival – People’s/organisations’ needs stay largely the same – But customers come up with new ways to satisfy needs – Requires inventive response – Recognise new opportunities tom fleming / creative consultancy /

1.Combination 2.Conversation 3.Challenge 4.Co-evolution 5.Connectivity tom fleming / creative consultancy /

Combination: Creativity + Science + research + wider economy tom fleming / creative consultancy /

New cross-sector value chains tom fleming / creative consultancy /

As we move into a new era? ATG Conceptual Age (Affluence, technology, Globalisation) (Creators and Empathizers) Information Age (Knowledge Workers) Industrial Age (Factory Workers) Daniel H. Pink “A Whole New Mind” Agricultural Age (Farmers) 18th Century 19th Century 20th Century 21st Century tom fleming / creative consultancy /

Conversation: Between people, cities, audiences, businesses, sectors tom fleming / creative consultancy /

Power of Networks “Successful regions will combine: • Strong internal, regional networks that pull together key players to share ideas, resources and maintain strategic investments. • Outward-looking, international and entrepreneurial networks, to connect to new sources of knowledge and market opportunities.” Nesta, Jan 2009 tom fleming / creative consultancy /

Networking “LinkedIn, the market-leading business-focused social networking site founded in 2002 by serial entrepreneur Reid Hoffman recently secured US$53 million funding and has reported a surge among its 29 million members in updating their career profiles and making themselves ‘market ready’ “ Nesta, Jan 2009 tom fleming / creative consultancy /

The age of wikipedia and ‘we think’ tom fleming / creative consultancy /

Challenge: Today’s systemic issues need creative approaches tom fleming / creative consultancy /

Globalisation Global warming Sustainability Security Credit Crunch Consumerisation tom fleming / creative consultancy /

Creativity is critical to innovation tom fleming / creative consultancy /

Co-evolution: Developing creative places, people and businesses together tom fleming / creative consultancy /

Understanding the DNA of place Regeneration Branding and and growth image: “original and modern ” Oxford Road Youth and Corridor: opportunity Innovation and research Cultural Hub: Festivals and Diversity and activities cohesion tom fleming / creative consultancy /

From cultural tourism to creative clusters tom fleming / creative consultancy /

International collaboration “Collaboration across international borders will help regions find common solutions, but also allow them to draw from a deeper external pool of ideas, absorbing them and turning them into new innovations at the local level.” Nesta, Jan 2009 tom fleming / creative consultancy /

Connectivity: new Technology MMOG platforms, new models, new paradigms Open Source Hyper-mobility Web 2.0 Technology tom fleming / creative consultancy /

Business paradigms are shifting… Structures Globalisation Models Relationship to consumers/suppliers tom fleming / creative consultancy /

Learning from the street Vibrancy Diversity Fashion Authenticity Adhocracy Edginess Innovation tom fleming / creative consultancy /

Integrating the elements tom fleming / creative consultancy /

And don’t forget… Lipstick effect – during the last recession sales of lipstick increased tom fleming / creative consultancy /