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3/29/2019 1 ECEexperts.com Fran Simon, M.Ed. Chief Engagement Officer Engagement Strategies Chat to me and Producer of Early Childhood Investigations each other …in the Q and A This is a product demonstration and pane! marketing overview for consultants. NO CERTIFICATES FOR TODAY’S SESSION 2 Stay with us to win! 2 Door Prizes! Survey Prize Complete the survey to be entered to win…. A 75% off Discount Code for everyone! 3 1

3/29/2019 A little about me… My personal mission is to connect Early Education B.A. & M.Ed Child Care Marketing & Tech Engagement Marketing & Biz Early Education Administrator Executive Executive Consultant to ECE 15 years ECE Curriculum National ECE Sector NPOs & Publishing Association Companies Early Care and Education 4 Our plan today The 4 Ps of Marketing 1.Very fast marketing discussion Product 2. Overview of ECEexperts.com Price 3. Online Demonstration 4. Door prizes! Place Promotion 5 Poll What is your biggest challenge running your consulting business? 6 2

3/29/2019 As consultants, we share some of the same challenges. I don’t know I don’t like to how to market boast or sell my business myself I don’t have the time or money to promote my I don’t often You can learn business meet to connect If you want to potential authentically! survive, you clients! If you are going need to learn to have a some simple Make it your business, you techniques! business to must invest in network! yourself 7 Print Website SEO Advertising You have to Digital Email Instagram ads marketing promote yourself to Articles Pinterest Books Presentations grow… And there are Conference Twitter blogs (almost too) many exhibits ways to do it! Facebook LinkedIn 8 Before you promote… As a consultant, your product is you. Define your “brand”, your product, and your target audience. YOU 9 3

3/29/2019 Consultants should be specialists, just like doctors. What is your specialty? 10 Build your brand 11 8 Questions to ask yourself to help define your brand 12 4

3/29/2019 What hat are re you ou mos most kno nowledgeable le and pass ssio ionate abo bout? What hat prob pr oble lems ca can n you ou he help lp clie ients so solv lve? 13 What are your values and how will they shape your work? 14 What do you hope to achieve with your brand and your work? 15 5

3/29/2019 What makes your consulting and services different, special, and maybe even better? 16 How ow do o you ou defi fine you oursel self f wi within in the industry ry? • Who do you know and align with? • Who do you need to know? • Who inspires you? • Who do you inspire? 17 Who is your ideal client? What are the characteristics of your target audience? What are their challenges? 18 6

3/29/2019 What What se servic vices s do do yo you pr provid ovide? 19 What is your brand personality? The images, fonts, colors, and tone that encapsulate you and your work. 20 Ta-Dah! You have your brand! Now what? How will you attract potential clients? 21 7

3/29/2019 Once ce you you know you your brand, , you your message, , and yo your r ta target t audie ience ce, , use strategies to to te tell ll you your sto tory. 22 POLL How's your personal branding journey? 23 Professional Networking Social Email media Attract potential clients using a variety of You strategies. Word of Webinars mouth Your website Directories Presentations Publishing 24 8

3/29/2019 POLL Which of these marketing strategies to you use for your consulting business? 25 Make the most of conferences and meetings Professional Networking Go to sessions and exhibits to engage! Ask questions, state opinions. Put in proposals to present. Keep trying. Make a plan for every minute. Connect with people you don’t know during meals and breaks. Collect info from (competitors’ presentations.) 26 Professional Networking Basics Professional Networking Be there… Ask questions Listen more than Align yourself you talk Be present and Elevator pitch only “Give vs. Get” Invest in the focused if appropriate relationship Reach out with something of value 27 9

3/29/2019 Wher here to o ne network rk In person Online • Conferences • NAEYC’s Hello • National • Other organization forums • Regional • LinkedIn and Facebook groups • Local • Twitter chats • Local meetings where your • Anywhere you can “converse” target audience convene • Opportunities lie everywhere! • Make an event! • Opportunities lie everywhere! 28 Presentations Regardless of the size, presentations draw audiences who are interested in the specific expertise you have to offer. 29 Tips to o ge get start rted pre prese sentin ing • Get on the “request for proposal” lists of organizations that host conferences • Don’t be shy! They are looking for content. • Start with local and regional conferences and work up to national conferences. • If you publish, present on your articles or books. • Partner with others who are be more experienced or complement your expertise. If you have a tip or know a GR8 conference for presenters, type it into the Questions Pane. 30 10

3/29/2019 How ECEexperts.com can help you. 31 A hub where organizations in the early childhood sector can find the consulting expertise they need and where experts list their services in an easily searchable directory format. EC ECEexp xperts.c .com ECEexperts.com 32 Clien ents s free Consu sultant nts s subscr cribe e annua ually 33 11

3/29/2019 Our webinars attract people who need expertise 62,000 ECEwebinars.com Launched 2010 ECEexperts.com Launched 11/16 650,000 Links professionals in the early Links early education professionals to childhood sector to experts through 2,100-5,400 expertise through online professional highly personalized and optimize development. 1 Million online professional profiles. Engine for traffic Expert Many Client Expert to 34 WEBINAR SUBSCRIBERS SITE VISITORS PER YEAR 1.2M 96,000+ WEBINAR PARTICIPANTS EACH SESSION 1.6M 2K – 7K Since 2010 Registrants ECI Webinars: The Engine for ECI Directory 35 Prospective clients can search in one place where early education experts congregate. 36 12

3/29/2019 Organizations looking for expertise come to the Directory Publishing Product and Service Non-profit Direct Service Organizations Organizations Companies Companies Early Childhood Education Industry 37 Advertising Social Email media Our goal is to get clients to see your profile Directory Webinars SEO Your profile Presentations & Articles & Exhibits blog Word of mouth 38 Why not just use… Why shouldn’t you JUST use LinkedIn? 530,000,000 users 39 13

3/29/2019 Poll Do you use LinkedIn to connect with clients? If so, does it work for that purpose? 40 2013 41 ECE Consultants? 42 14

3/29/2019 LinkedIn and the Directory Email should be PART of YOUR overall strategy Directory Your profile Social media Presentations Your website or blog Books, articles & blog 43 Attorneys | Authors |Business |Coaches | Curriculum Specialists | Developers |Editors | Finance| Grants| Graphic Designers| Keynote Speakers |Marketing |Occupational Therapists |Psychologists | Presenters |Professional Development | Speech Therapists |Social Media | Social Worker | Technologists | Technical Assistance | Trainers | Website | Attorneys | Authors |Business |Coaches | Curriculum Specialists | Developers |Editors | Finance| Grants| Graphic Designers| Keynote Speakers |Marketing |Occupational Therapists |Psychologists | Presenters |Professional Development | Speech Therapists |Social Media | Social Worker | Technologists | Technical Assistance | Trainers | Website |Attorneys | Authors |Business |Coaches | Curriculum Specialists | Developers |Editors | Finance| Grants| Graphic Designers| Keynote Speakers |Marketing |Occupational Therapists |Psychologists | Presenters |Professional Development | Speech Therapists |Social Media | Social Worker | Technologists | Technical Assistance | Trainers | Website 44 All you need to subscribe is expertise backed by: • a college or advanced degree in your specialty, • at least 6 years’ solid work experience in your area of expertise, • experience offering consulting services. 45 15

3/29/2019 Live demo of ECEexperts.com 46 $0.50 $0.17 per day PER DAY Discount code: april75 EXPIRES 04/07/19 47 Annual Subscription Fees Independent $180 $45 per year Consultants : Agencies, Companies, NPOs: 2 to 5 consultants: $1,100 per year $275 6 to 10 consultants: $2,200 per year $550 48 16

3/29/2019 Weekend nds s are the he be best st time to to get st start arted! 1. Go to this page: bit.ly/eceexpertsregister 2. Enter the Entrance Code 3. Enter contact information and password. 4. Click the activation link in confirmation email. (Check your Spam or Junk folders) 49 bit.ly/eceexpertsregister Expires April 7! $180 $45 50 Special! $45 for TWO years! Get a 2nd year Register before April 7 AND complete your FREE! profile by April 9, 2019 … 51 17

3/29/2019 52 Who will win? 2 Door Prizes! Survey Prize Complete the survey to be entered to win…. Everyone wins! A 75% off Discount Code april75 53 Thank you! ECEexperts.com Contact us: info@ECEexperts.com Facebook.com/ECEdirectory @ECEexperts 54 18