To stay or to go: A look at why young people are leaving New - PowerPoint PPT Presentation

To stay or to go: A look at why young people are leaving New Hampshire, why they're staying, and why it matters. Sponsored by:

§ Survey administered by RKM Research, Inc. for Stay Work Play New Hampshire. § Survey administered December 08, 2017 – December 25, 2017. § Systematic survey of 420 respondents § Respondents are between the ages of 20 and 40 and are residents of New Hampshire.

Purpose § Identify the reasons why residents choose to live in New Hampshire. § Evaluate residents’ satisfaction with living in New Hampshire. § Determine how residents rate the quality life in New Hampshire. § Determine if residents plan to remain in New Hampshire.

Key findings

Were You Born In New Hampshire? No Yes 48% 52% Percent

Which of the following best How many years have you describes how you ended-up lived in New Hampshire? living in New Hampshire ? 26 or more 7% 11-25yrs 18% 6-10yrs 5% 0-5yrs 69%

Age of New Survey Respondents: 20-24 yrs 19% 35-40 yrs 28% 25-29 yrs 28% 30-34 yrs 25%

Are you currently enrolled in a Did you attend college or post- college, university, or post- secondary programs in NH in secondary program in NH? the past? Yes 17% Yes No 48% 52% No 83%

Are you currently employed or not employed? Self- employed Not 8% employed 26% Employe d 66%

How many hours do you work? 25% 75% Part-time Full-time Where is your current job location? 10%1 86% 1 2 Massachusetts Maine New Hampshire Vermont Other

How long is the one-way commute from where you live to where you work? 46-60 mins 60+ mins 3% 5% 0 mins 26% 31-45 mins 12% 16-30 mins 21% 1-15 mins 33% Percent

Which of the following best describes your living situation? Parents Alone or other family 14% 21% Friends or roommate s 7% Spouse or partner 58%

Do you pay rent where you live? (Among 21% of respondents who reported as living with parents/family) Yes 43% No 57%

Which best describes the type of employment you want and matches your skills? CEO, COO, CFO, or other C- 6 level Director or other similar 5 senior leadership Requires advanced degree 4 (doctor, lawyer, etc) Favors master's degree 15 (teacher, RN, engineer, etc) Favors college graduates 19 (skilled labor, entry level) Requires strong tech skills 11 (electrician, plumber, etc) Entry level that offers 12 training/advancement Entry level with no training 8 (retail, resaurants, etc) Other 8 Do not want or need work 11 Percent

How would you rate your overall satisfaction with NH? Not Satisfied Unsure Somewhat 4% 1% Satisfied 9% Completely Satisfied 23% Moderately Satisfied 27% Very Satisfied 36%

Cross tab factoid: People who own their own home, and those in their 30s, are more satisfied with the quality of life in New Hampshire

How likely is it that you would consider moving out of New Hampshire in the next two years? Definitely Definitely would not would 19% 14% Probably would 16% Probably would not 29% Unsure 22%

Open-ended Reasons for Choosing to Continue to Live in New Hampshire:

Open-ended Reasons for Considering to Move Out of New Hampshire:

Quality of Life Indicators: Affordable housing 19 33 19 5 24 Affordable taxes NH is much better 31 36 11 4 19 Public schools (K-12) 23 35 10 3 29 NH is better Post-secondary schools 17 33 11 3 36 Other places are better Job/career opportunities 11 30 23 5 30 Other places are much better Access to child care 12 23 7 4 54 About the same Safe (lack of crime) 34 44 6 1 15 Access to health services 19 35 12 4 31 Access to public transportation 8 15 36 16 26

Quality of Life Indicators: The environment 44 41 4 1 10 NH is much better Access to cultural opportunities 15 26 23 5 32 Proximity to outdoor activities 56 33 3 1 8 NH is better Nightlife and entertainment 8 16 33 11 32 Other places are better Independently owned stores/restaurants 18 41 9 1 32 Cultural diversity 11 24 25 8 32 Other places are much better 10 20 22 7 41 Opportunites to meet new people About the same Parks/recreational areas 35 39 7 3 16 Sense of community or neighborhood 27 37 7 3 26

Overall Net Promoter Score: How likely is it that you would recommend living in New Hampshire to a friend or acquaintance as a place to live, using a scale from 0 to 10, where 0 means “not at all likely” and 10 means “extremely likely?” +21 Overall 45 32 24 + 30 Born in NH 43 33 13 +23 Moved to NH 46 31 23 Promoter (9-10) Passive (7-8) Dectractor (0-6) Net Promoter Score = % of Promoters (9-10 rating) - % of Detractors (0-6 rating)

Overall Net Promoter Score: How likely is it that you would recommend living in New Hampshire to a friend or acquaintance as a place to live, using a scale from 0 to 10, where 0 means “not at all likely” and 10 means “extremely likely?” No family nearby 41 31 28 + 12 1-3 family members nearby 45 31 24 +21 4 or more family members nearby + 24 46 32 22 Promoter (9-10) Passive (7-8) Dectractor (0-6) -4 No friends nearby 35 26 39 +17 1-3 friends nearby 42 33 25 +33 4 or more friends nearby 50 33 17 Promoter (9-10) Passive (7-8) Dectractor (0-6) Net Promoter Score = % of Promoters (9-10 rating) - % of Detractors (0-6 rating)

Action Matrix High ratings 2. Most Important Quality of Life Indicators: 3. Taken for Granted. Primary Reasons for Staying in NH Reasons for Possibly Staying in NH Ratings of New Hampshire 1. Achilles’ Heel 4. Potential Achilles’ Heel Reasons for Possibly Leaving NH Primary Reasons for Possibly Leaving NH Low Low ratings impact High impact Likelihood to Stay in New Hampshire

Action Matrix High ratings Proximity to outdoor activities Quality of the environment Safe place to live Quality parks and recreational areas Sense of community or Rating of New Hampshire Affordable taxes neighborhood Quality of independently Quality of public schools owned retail stores and (K-12) restaurants Access to health-related Quality of post-secondary services schools Affordable housing Access to child care Access to cultural opportunities Quality of jobs and career opportunities Opportunities to meet Cultural diversity new people Quality of nightlife and entertainment Access to public transportation Low ratings Likelihood of Staying in NH Low impact High impact

Things on which to capitalize: • Environment • K-12 and higher education • Parks and outdoor recreation • Safety

Top Challenges: • Aloneness • Public policy not friendly to young people • Perceived lack of opportunities, both professional and cultural/entertainment

Addressing the challenges

Making social connections

Making professional connections

Advocacy

Marketing & Promotion

Questions?