START TURNING WEBSITE TRAFFIC INTO REVENUE CORE CONCEPT Marketing - PowerPoint PPT Presentation

START TURNING WEBSITE TRAFFIC INTO REVENUE

CORE CONCEPT Marketing is food Marketing not medicine � 2

What We Want from our Marketing Generate more new patient enquiries... Higher end treatment plans leads... Provide Sustainable growth.. � 3

What our Marketing should provide More Local Eyeballs & Lead Generation Sustainable, Predictable, Repeatable � 4

Our problems 1. Hard to keep up.. 2. No clarity on what's working... 3. Don’t know who to trust... 4. Overwhelmed what & where to start.. � 5

3 ways to market a dental clinic 1. Interruption - Conventional MKT 2. Marketing with Meaning - Word of Mouth 3. Online Marketing � 6

Interruption/ MKT with Meaning Online MKT Conventional MKT Relationship MKT TV, Radio, Billboard, WOM, social events, Website, Social Media, What Magazine charity blog Effective, Scalable, Pro’s Reach High impact Affordable Expensive and Not scalable Knowhow Con’s unpredictable � 7

Online Marketing � 8

Online marketing 1. Paid Media + Funnels 2. Inbound Marketing 3. Reviews & Local SEO 4. WOM - social media 5. Influencer Marketing 6. Affiliate marketing � 9

What our Marketing should provide More Eyeballs & Lead Generation Sustainable, Predictable, Repeatable � 10

Only 2 things that we do online that generates results T & T � 11

Only 2 things that we do online that generates results TALKING & TYPING � 12

What is holding us back? � 13

What is holding us back? 1. FIND the TOPIC…You might not know what to talk about 2. TELL the STORY… Making the content exciting 3. SPREAD the MESSAGE… You need to climb the big, ugly digital wall � 14

Digital Wall � 15

Purchasing Decisions Starting 97% vs. 6% � 16

Digital Wall ● How do I add a cool sales video to a web page ● How do I add an interactive elements to my to my website ● How do I make an ebook downloadable ● How do I know I’m even saying the right stuff to attract the right ● How do optimise my website cases ● How do I know if my ads are working? ● How do I create a sequence that auto follows up with a person ● How do I have live chat on my website that has filled in step one of the form but did not send step 2 ● How to technically optimise each page ( photos & videos of their smile) ● How do I set up and autoresponder ● How do I build a cool looking registration page � 17 ● How do I even know if pages are converting?

Talking &Typing � 18

Your 4 Step Plan for success 1. Be easy to find... � 19

Your 4 Step Plan for Online success 1. Be easy to find... 2. Create Smart Content... � 20

Your 4 Step Plan for Online success 1. Be easy to find... 2. Create Smart Content... 3. Communicate in storylines… � 21

Be easy to find � 22

Watering Hole � 23

Inbound Marketing Market with a magnet not a megaphone � 24

Methodology � 25

Create Smart Content � 26

Marketing People Love Smart Content = Content + Context

Context + Content

Smart Content Pathways � 29

Communicate in storylines � 30

Storytelling Strategy Patient is the hero... YOU are the guide to help then win the day... � 31

Storytelling Strategy � 32

DSD Patient Storylines Dynamic Emotional Natural Test Digital Smile Design Morphopsychology Dentistry Restorations Drive � 33

where are we headed a personalized experience...

Pre Appointment � 35

Pre Appointment � 36

Thank You: Questions? jj@digitalsmiledesign.com +1 305 9276685 @jjgomez