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Spirits & Ready-to-Drink Stacee Roth, Director, Spirits, LCBO - PowerPoint PPT Presentation

Spirits & Ready-to-Drink Stacee Roth, Director, Spirits, LCBO PSM Trade Symposium May 27, 2016 The Team Alanna Bailey Marijke McLean Courtney Allison Anton Muljadi Heather Valorzi Category Manager, Category Manager, Inventory


  1. Refresh Standard • Modernize packaging • Target ‘value’ consumer • Brand awareness • Licensee business

  2. RUM

  3. ENHANCED ASSORTMENT

  4. AGE STATEMENTS

  5. LEVERAGE BIG BRANDS

  6. COOLERS

  7. ONTARIO LOCAL CRAFT SPIRITS

  8. Assortment Opportunities

  9. Be on top of NEW • Flavoured Vodka • Coolers • Spiced Rum

  10. HOLIDAY

  11. Authentic Story + Sense of Place

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