Refresh Standard • Modernize packaging • Target ‘value’ consumer • Brand awareness • Licensee business
RUM
ENHANCED ASSORTMENT
AGE STATEMENTS
LEVERAGE BIG BRANDS
COOLERS
ONTARIO LOCAL CRAFT SPIRITS
Assortment Opportunities
Be on top of NEW • Flavoured Vodka • Coolers • Spiced Rum
HOLIDAY
Authentic Story + Sense of Place
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