Speaking with one voice Padma Gillen #OneWebFestival - PowerPoint PPT Presentation

Feb 22, 2024 •134 likes •450 views

Speaking with one voice Padma Gillen #OneWebFestival www.yourdomain.com Padma www.yourdomain.com Quality content at scale is hard #OneWebFestival www.yourdomain.com Duplication, gaps, varying quality, multiple voices #OneWebFestival

Speaking with one voice Padma Gillen #OneWebFestival www.yourdomain.com
Padma www.yourdomain.com
Quality content at scale is hard #OneWebFestival www.yourdomain.com
Duplication, gaps, varying quality, multiple voices #OneWebFestival www.yourdomain.com
Frustrated users call you up or go elsewhere #OneWebFestival www.yourdomain.com
You need a clear content strategy to turn it around #OneWebFestival www.yourdomain.com
Content strategy is about systems, people and processes, not just content www.yourdomain.com
Focus on user needs #OneWebFestival www.yourdomain.com
Your lovely fluffy cats and your incredibly important work www.yourdomain.com
As a… I want to… So I can… #OneWebFestival www.yourdomain.com
Who and what is your content for? #OneWebFestival www.yourdomain.com
It’s in if… It’s out if… #OneWebFestival www.yourdomain.com
You need a central content team #OneWebFestival www.yourdomain.com
Distributed people need central coordination. #OneWebFestival www.yourdomain.com
Who can say no and when they can say it #OneWebFestival www.yourdomain.com
Separate out ownership of the facts and ownership of the user experience #OneWebFestival www.yourdomain.com
Drafting and fact check happen at different points in the workflow #OneWebFestival www.yourdomain.com
Pace and quality suffer when governance and workflow aren’t clear #OneWebFestival www.yourdomain.com
From copywriting to content design #OneWebFestival www.yourdomain.com
Data, testing, user research, evidence- based best practice #OneWebFestival www.yourdomain.com
Create once publish everywhere www.yourdomain.com
www.yourdomain.com
Go agile! #OneWebFestival www.yourdomain.com
Agile is a low-risk approach to managing digital projects #OneWebFestival www.yourdomain.com
Agile prioritises meeting user needs over following a plan #OneWebFestival www.yourdomain.com
Agile prioritises delivering progress over reporting progress #OneWebFestival www.yourdomain.com
Design test and tweak, respond to change, self-manage, focus on delivery #OneWebFestival www.yourdomain.com
Don’t keep it a secret #OneWebFestival www.yourdomain.com
Tell your story - keep your stakeholders and users updated #OneWebFestival www.yourdomain.com
2 ears 1 mouth #OneWebFestival www.yourdomain.com
The end #OneWebFestival www.yourdomain.com

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