Social Media Reboot Justin Ramers Director of Social Media - PowerPoint PPT Presentation

Jan 10, 2023 •481 likes •864 views

Event Directors Best Practices Webinar Series Presents: Social Media Reboot Justin Ramers Director of Social Media @JustinRamers June 2012 For audio dial-in: Ireland: 1800 937 003 United Kingdom: 0844 871 9642 Conference Code: 423 657

Event Director’s Best Practices Webinar Series Presents: Social Media Reboot Justin Ramers Director of Social Media @JustinRamers June 2012 For audio dial-in: Ireland: 1800 937 003 United Kingdom: 0844 871 9642 Conference Code: 423 657 9790
What’s new in social? 1 Facebook Timeline How the changes impact your Facebook Pages 2 Pinterest What it is and how you can use it 3 Social Sharing Get your participants to market on your behalf
Facebook Timeline
Timeline 180x180px cover photo
Cover photo rules: • No price or purchase info • No contact info • No references to other Facebook features such as Like or Share • No calls to action Your Timeline photo should illustrate your brand
Pinning & Highlighting
Pinning Posts
Pinning Posts
Pinning Posts
Highlighting Posts
Tips & tricks: • Pinned posts stay for 7 days • Pics & videos best for highlighting • You can not pin and highlight a post at the same time • Milestones: full width – date required Use Timeline to tell your story
111x74px Apps
810px
YouTube member: SmartPassiveIncome http://www.youtube.com/watch?v=xV0B6zHEP2k
Races to Remember
Running & Motivation
Active Living
Search “Boston Marathon”
Things you can do: • Create visual content for pinning • Create a pinboard for your event(s) to allow users to re-pin • Encourage pinning behavior with promotions & contest • Add a “Pin It” button to your website Good visual content is the key to Pinterest
Social Sharing Good Sharing Bad Sharing
• 4 Billion ‘things’ are shared on Facebook every day • Zuckerberg says sharing is growing exponentially each year • Optimizing the sharing experience is the key to success Source: AddThis, 2011 Your customers have joined your marketing team
Creating a Viral Loop Traditional Funnel Viral Loop Share
12.4% Register
How do You Encourage Sharing?
Facebook Plug-ins - Like Buttons - Comments Custom social integrations & widgets
Social widgets direct visitors to personalized product selections 11.1% conversion rate
Social Optimization A 1% increase in share rate = 18,540 additional sharing actions A B
Questions? @JustinRamers justin.ramers@activenetwork.com Global-Inquiries@ActiveNetwork.com

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