Silvol India Pvt. Ltd Mumbai Mumbai
• About US • Management Team • Small Business Units (SBU’s) • Infrastructure • Manufacturing Process • Strategy • Market Scenario • Certificates and Risk Management • Our Suppliers and Customers
About Us • Silvol India Pvt Ltd is a Mumbai based, ISO 9001-2008 Certified Organization established in 2000 with a turnover of INR 175 crore (USD 38 million) • Formulates, Manufactures and Market Industrial Oil, Automotive Oil, Industrial Oil and Other specialty products such as White Petroleum Jelly, Light Liquid Paraffin and Heavy Liquid Paraffin • Formulates and Market Value Added Base Oil for Automotive Sector and Industrial sector under the “SILVOL” Brand “SILVOL” Brand • FDA Approved Fully Integrated Manufacturing Facilities at Silvassa with storage capacity of 4300 kl • Dedicated Research and Development Team to formulate product as per the customer need • Serving Clients in Automotive, Pharmaceutical, FMCG, Textile and Chemicals Sector • Corporate Office in Powai, Mumbai
Our History Promoters Started Entered New Sales Figure as Base Oil Value Added Crossed USD 30 Distributor of Segment. Million Hindustan Launched the Petroleum Brand “SILVOL” 1986 2006 2007 2009 2000 2010 Company was Sales Figure New Specialty Products such as Established with Key Crossed USD 10 Focus on Imports. Million Petroleum Jelly, Manufacturing Units Blended Wax and Rubber Process Commissioned in Silvassa Oils Added Silvol once started as a family run business has now evolved into a well managed professionally run organization
• About US • Management Team • Small Business Units (SBU’s) • Infrastructure • Manufacturing Process • Strategy • Market Scenario • Certificates and Risk Management • Our Suppliers and Customers
Organization Structure Mr. Vijay Garodia Managing Director Mr. Ramesh Ganeriwal Mr. Kishan Chaudhary Director Director Director Supply Chain, Admin, Retail, Supply Chain, Admin, Retail, Finance Factory Mr. Ashutosh Goenka Mr. Ajay Singh Mr. Abhijit Bhattacharya Senior Manager Senior Manager Senior Manager Factory Marketing Sales
Management Team – A Blend of Expertise and Experience Mr. Vijay Garodia – Managing Director • Chartered Accountant (All India 11 th Rank), Post Graduate Diploma in Foreign Exchange & Risk Management (PGDFERM) • More than 20 years of experience in Petroleum Sector and has been managing the dealership of various products of HPCL including petrol pump operation • Has been responsible for the strategy, finance and sourcing of raw material based on his strong contacts in the petroleum sector Mr. Kishan Chaudhary– Director - Finance Mr. Kishan Chaudhary– Director - Finance • More than 12 years of experience in petroleum sector and has been with the company since inception • Strong understanding of Finance • Responsible for Banking Mr. Ramesh Ganeriwal – Director - Logistics • More than 18 years of experience in petroleum sector and has been with the company since inception • Strong understanding of logistic sectors of running a transport company • Responsible for Operations and Factory Administration • Responsible for Retail Sales of Silvol Products
Management Team – A Blend of Expertise and Experience Mr. Ajay Singh, Senior Manager – Business Development • Experience of more than 15 years of Sales and Marketing in the Petroleum Sector • Responsible for Sales of Industrial Products and Other Value Added Product • Strong contacts in various refineries in India Mr. Ashutosh Goenka, Senior Manager - Exports • B.Tech (IT-BHU), Cleared CFA Level 2 (CFA Institute) and Financial Risk Management (FRM) • B.Tech (IT-BHU), Cleared CFA Level 2 (CFA Institute) and Financial Risk Management (FRM) • Experience of 5 years in the field of Finance with exposure towards Private Equity, M&A transactions • Industrial Exposure during various internships • Responsible for Expanding Export Market, Factory Management and Technical Supervision Mr. Hiroji Desai– General Manager Technical • B.Sc (Chemistry), FDA Approved Analytical Testing (Maharashtra Govt,) • More than 20 years of experience in technical division of petroleum sector. Has worked in Quality Checking division of various companies which has led to a strong understanding of various products. • Responsible for Factory Operations and Formulation of New Products
• About US • Management Team • Small Business Units (SBU’s) • Infrastructure • Manufacturing Process • Strategy • Market Scenario • Certificates and Risk Management • Our Suppliers and Customers
Our Small Business Units (SBUs) Silvol India Pvt Ltd Bulk Sale Retail Specialties Exports • Major Products: • Wide Range of Products • Specialties Products • Export of various products for Automotive including developed based on the such as Automotive • Blended Base Oil lubricants, engine oil, brake requirement of different Lubricants, Industrial Oil, oil, coolants etc oil, coolants etc sectors sectors White Petroleum Jelly and White Petroleum Jelly and • Value Added Base Oil Light Liquid Paraffin to the • Complete Range of • Products Include: various countries across the • Light Liquid Paraffin Industrial Oil such as globe • White Petroleum Jelly – Hydraulic Commercial and IP Grade • Customization of Product • Established Brands in • Mosquito Repellant as the Customer’s Kerala, Uttar Pradesh, specification and • Light Liquid Paraffin and Gujarat, Maharashtra and Geography Heavy Liquid Paraffin (IP Jharkhand grade) • Exports in Bulk and Small • Strong Distribution • Blended Waxes Packs Network • Rubber Process Oil
Our Modes Operandi Distribution End Consumer Network Bulk Product Import from US, UAE and South Korea Direct Sales Industry Packaged Product Packaged Product Distributors Retail Procurement from HPCL,BPCL White Oil refineries Sales Representative s Others (Coning Oil, Exports Transformer Oil)
Industrial Sales - Snapshot • Sales of base oil derived products which is used by the manufactures in the various sectors • Accounted for 80% of the Company’s turnover • Clients from various sector such as Textile, Pharmaceutical, Cosmetics, Metals, Construction, Tyre and Electrical sector • Have a strong reputation in this segment
Retail – Silvol – Snapshot • Complete Range of Automobile and Industrial Oil under one umbrella to cater to needs of all the users • Sales in 7 regions which includes Kerala, Maharashtra, Gujarat, Silvassa, Jharkhand, West Bengal , Eastern Uttar Pradesh Eastern Uttar Pradesh • Strong Brand Positioning in all the regions. Well known in the quality conscious market • Continuous improvement and introduction of new products. Strong quality check system in place
Silvol – Product Range
Silvol Brand Positioning 1. The Brand as Enabler • Brand will enable the consumer to succeed. Be a friend • Inform/Educate consumers on newer categories/grades of oil, their life and right product for them to save money through communication • Organize service camps, and facilitate knowledge sharing with auto experts • Communication 2 . Personal Needs & Interests 2 . Personal Needs & Interests • Hi-tech product • Great value for money • Greater number of pack sizes 3 . Brand Experience Intensity • Run communication campaign at local levels. • Increased participation from the local sales trade channels •Tie up with local garages/mechanics
Silvol has established its brand in states like Kerala, Gujarat and Uttar Pradesh which has laid the foundation for further national coverage • Depot in Varanasi • Dealer appointed in UP & expanding distributor network • Strong sales team • Sales Representative based in Rajkot • Expanding distributor network in Gujarat • Sales Representative based in Jamshedpur • Expanding distributor network in Jharkhad & West Bengal Jharkhad & West Bengal • Sales representative in Silvassa to cater to local market of Vapi, Valsad, Silvassa and Umargaon • Depot in Mumbai • Sales Representatives in Maharashtra • Depot Operations in Calicut started in 2005 • Strong Brand Presence in Kerala
Specialty Products – Petroleum Jelly Silvol India Petroleum Jelly Products Pharmaceutical Cosmetics Industrial • Highly Pure IP/BP/USP grade • Used in Manufacturing Vaseline and • Food grade Jelly which is used as compliant products Manufactured at other cosmetic products lubricants in the manufacture of the our FDA approved Facilities in food products • Samples approved and supplied to Silvassa various vendors across India • Products approved by the eye • Small pack orders from UAE and ointment companies which has the other African countries highest quality standard requirement • Specialty product such as Mosquito Repellant
• About US • Management Team • Small Business Units (SBU’s) • Infrastructure • Manufacturing Process • Strategy • Market Scenario • Certificates and Risk Management • Our Suppliers and Customers
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