Sign Regulations That Encourage Outstanding Design Gilberts - PowerPoint PPT Presentation

Sign Regulations That Encourage Outstanding Design Gilbert’s Heritage District NPC188213 04-24-18

2018 Est. Population: 250,80 ,800 Year Founded: 1891 Incorporated: July 6, 1920 Incorporated Area: 68 sq. miles es Municipal Planning Area (MPA): 72.06 .06 sq. miles es Median Age: 33.2 Median Household Income: $86,04 ,045 Bond Rating: AAA AAA

Heritage District Community Focused |

How did this happen? Leadersh rship p suppo pport rt A v visio sion n for 20+ years One developme pment nt at a time me Modify the “tools” such as Guidelines and Zoning

What are the critical design elements in a vibrant street scene? Layers s – signs ns, , light hting, , murals ls, stre reet et banners, rs, public art

Be creative, update with great ideas, implement the Vision. Design ign PAD Overlay rlay Guidelines elines Sign Code Zoning ing Art Murals ls

The Sign Package Signs don’t stand alone – how they are lighted attracts attention Wall ll Proje jecting ing from om Wall ll Proje jecting ing Above bove Roof of Signs may be installed on a canopy These signs are stylized and add The Redevelopment Commission can or trellis. interest and a retro feel. approve up to 30% above the roofline. Individual letters provide depth. A soft neon glow at night is inviting. These break up the building massing, especially at night. Cabi binet et Encroac achin hing ROW Suspen ended ded Stylized is required. When safe, an Encroachment Provides a 90 degree visual when This provides interest and an artful, Permit may be approved over walking along the sidewalk. playful scene. sidewalk. This breaks up the Pedestrian scale. massing along the street. Nostalgic.

Proportion at Pedestrian Scale ▷ Above roof line ▷ Style compliments ▷ Glow provides soft lighting architecture

Case by Case Examples Community Focused |

SoCal Fish Taco Stylized lized & Pr Proj ojec ectin ting  20’ frontage  Encroaches ROW Cut & paste real photo of  Above roofline final product here.  Signficant signage for small frontage

Postino Canop opy Mounted ted Wall ll Sign  Quality installation  Floats above  Iluminated  Simple and effective

Joyride Taco House Proje jecting ing Sign  Slightly above roof  Visible from both directions  Larger mass due to more frontage  Looks best at night

Zinburger Proje jecting ing Sign  Strong building structure sets up the signs  Uses competing Exhib ibit it or photo shapes and imbalance to draw attention Larger mass due to  more frontage

Snooze Canop opy Mounted ted  Retro design with one strong color  No exposed raceway Exhib ibit it or photo  Street presence, however, most enter from alley Source: AZCentral.com

Lessons Learned in Heritage District  Significance of design review  How flexible are we going to be as rest of Town builds out and redevelops?

Survey of Local Business Fin indings gs  Only 50% indicated they use temporary signs  A-frames/T-frames were the primary signs used Effect Temporary Signs Have On… Sales Walk-Ins Business Calls 10% 8% 14% Increased Increased Increased No Increase No Increase No Increase 90% 86% 92%

Sign Si gn Cod Code & Info e & Info https://www.gilbertaz.gov/departments/development- services/planning-development/signs Sign Si gn Pack Packag ages es https://www.gilbertaz.gov/departments/development- services/planning-development/signs Contact Con tact Tanya Castro (480) 503-6742 Dana Stevens (480) 503-6563

Thanks! An Any q y que uesti stion ons? s? Linda Edwards, AICP, Planning Manager Catherine Lorbeer, AICP, Principal Planner