#ShopShrewsbury Instagram campaign
Objectives of #ShopShrewsbury • Increase sales and footfall by using Instagram as a marketing tool • Help businesses attract new customers to your shop • Encourage locals to choose to shop local in Shrewsbury
Let’s make Shrewsbury the most Instagrammed town in the UK!
Social media graphics Form tomorrow, graphics will be available to download from the Shrewsbury BID website. Generic categories are available to download, but we can create any additional ones at your request (email emma@shrewsburybid.co.uk)
Shop Shrewsbury stickers
#ShopShrewsbury posters gin shoes acces essories ies gifts
Shrewsbury BID member advertising campaign
Targeting Local to Shrewsbury • Those most likely to interact with post category through • their interests or demographic
Instagram training
Switching your account to business You should convert your account to a business account for additional features and access to ads. To switch your profile to a business account: 1. Go to your profile and tap 2. Tap Setti ettings 3. Tap Acco ccount. 4. Tap Swi witch tch to to Business Acco ccount. It is recommend that you connect your Instagram business account to a Facebook Page that is associated with your business.
Know how often to post Businesses need to be active in order to attract followers and boost engagement rates. A consistent once a ce a da day (or even twice a day if you have time) is the best. Knowing wh when en th the b e bes est t ti time me to to p post on Instagram is also critical especially when dealing with Instagram’s algorithmic timeline. Recommended post times can vary wildly depending on which expert you listen to. I recommend usi using yo your INS NSIGHTS t to se see when wh en your f followers a are e mo more a e acti ctive on Instagram and then aim to post at these times consistently.
Don’t preach, tell a story instead Don’t be mediocre with your brand messaging – you must remember that the platform is supposed to be a ‘vi visual i inspi spiration pla platform’. You should captivate audiences through images and video, not simply preach marketing missives at them. To increase engagement rates, beco ecome me a a storytel teller er instead, offering ‘micro-stories’ via your captions, videos, Instagram Stories and profile.
Make your Instagram branding matter Clarity, cr crea eati tivity a and d co consiste tency are king for enterprises aiming to build brand awareness on Instagram. Try to present your profile well, create style yle patte tterns that keep your images looking fresh, and master hasht htag use (more on that later). You should also be inter teracti ting reg egularly wi with th yo your fo followers s to build up engagement and loyalty.
Explore the full range of Instagram video formats A picture may be worth a thousand words, but a video is worth so much more. Instagram offers a suite of video options business owners to use. From Instagram Stories that can mash up videos and stills or to standalone 60-second videos ideal for long-form features.
Choose the right hashtags The number of hashtags you deploy is also critical. While Instagram allows for up to 30, a mass of tags underneath your caption risks looking both untargeted and unprofessional. That’s why 91% of top brands use seven or fewer hashtags to get many likes. Mix up hashtags between those that are very popular (and therefore highly competitive) and those with fewer posts using them. Websites like all-hashtag.com can help you find hashtags related to your topic.
Use Instagram traffic to increase website traffic Instagram allows for a single clickable link in your bio. You should also combine strong calls to action with your URL in a text overlay on any images or videos. Make sure that you are directing your web traffic back to Instagram as well with a clear call to action for your consumers to engage with you on your social platforms.
Host an Instagram competition Contests are a powerful engagement tool on Instagram. How to run an Instagram competition requires planning from partnering with another business to increase reach and identifying contest rules and goals – for instance, ‘enter to win’, ‘like to win’ or ‘follow to win’ – to the creation of the attention-grabbing contest post.
Focus on user- generated content User-generated content on Instagram is the holy grail for marketers. It’s a chance for followers to involve themselves more deeply with a brand while reducing marketing costs because content is being created and approved by your audience.
Unlock the potential of Instagram Stories Stories enable you to post a mix of photos and images in a single post that disappears after 24 hours. Stories are perfect for in-depth coverage of your products, one-time quick fire promotions, or sharing narratives. For example, showing people around the store, introducing members of staff or showcasing a new display.
Consider using a social media calendar Plan what you want to post and when using a calendar. Calendars help you get organized to avoid the dreaded scramble when things come up and help you stay consistent with your posting. You could use Excel or pen and paper.
Use Instagram filters and third-party apps 1. Canva - superimpose text, create multi-image layouts, and pull in a wide range of graphics to level up your posts 2. GoPro Quik - create videos from your pictures or videos with just a few taps 3. VCSO - in-depth editing suite and a slew of high quality default filters that can take your photos to a completely new level 4. Snapseed - apply your effects with a brush so that you can perfect the details of each photo. Snapseed’s Stacks allow you save groups of filters as a template
GoPro Quik competition Win a FREE Social Media MOT from Buy-From (worth £200) by creating a video in Quik. Choose the content of your video from photos or videos that are already on your phone and away you go! Email it to emma@shrewsburybid.co.uk by 5pm on Monday 22 nd , we’ll share with the Buy-From team and they will pick the winner.
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