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INSTAGRAM #CambSMmeetup @lenkakopp Is INSTAGRAM right for your - PowerPoint PPT Presentation

Dec 13, 2022 •133 likes •420 views

All about INSTAGRAM #CambSMmeetup @lenkakopp Is INSTAGRAM right for your business? Additional Resources #CambSMmeetup @lenkakopp #CambSMmeetup Additional Resources Instagram News @lenkakopp INSTAGRAM Instagram is a photo and

  1. All about INSTAGRAM #CambSMmeetup @lenkakopp

  2. Is INSTAGRAM right for your business? Additional Resources #CambSMmeetup @lenkakopp

  3. #CambSMmeetup Additional Resources Instagram News @lenkakopp

  4. INSTAGRAM ‘Instagram is a photo and video-sharing social networking service’ ● Demographic: 58% female / 42% male ○ 18-34 years ○ Mobile/table ● Pros: currently lots of attention, fast growing, new features, high engagement ● Cons: no links, fast paced = frequent activity www.lenkakoppova.com @lenkakopp

  5. INSTAGRAM ● Highly visual - quality images/videos ● Not only for product brands ● Lots new features ○ Instagram Stories (most attention atm) ○ IGTV (long-form vertical videos) ● Open info about algorithm criteria ● Supportive community www.lenkakoppova.com @lenkakopp

  6. Personal vs BUSINESS account #CambSMmeetup @lenkakopp

  7. BUSINESS ● Analytics ● Ads & Shopping ● Call to actions #CambSMmeetup @lenkakopp

  8. #CambSMmeetup @lenkakopp

  9. INSTAGRAM ● GRID ● STORIES ● IGTV #CambSMmeetup @lenkakopp

  10. #CambSMmeetup @lenkakopp

  11. HASHTAGS! Additional Resources #CambSMmeetup @lenkakopp

  12. HASHTAGS ‘A tag or a label that is attached to a piece of content’ ● An interest ● Location ● A brand/campaign Think long-form keywords www.lenkakoppova.com @lenkakopp

  13. Start with RESEARCH ● In app research ● http://hashtagify.me ● Hashtagger app #CambSMmeetup @lenkakopp

  14. CONTENT? #CambSMmeetup @lenkakopp

  15. Always start with PLAN #CambSMmeetup @lenkakopp

  16. Educate Entertain Engage Inspire www.lenkakoppova.com @lenkakopp

  17. Content BUCKETS ● Expertise ● Social ● Sale #CambSMmeetup @lenkakopp

  18. It’s not about YOU, It’s about THEM! www.lenkakoppova.com @lenkakopp

  19. VIDEO is the king! #CambSMmeetup @lenkakopp

  20. Leverage STORYTELLING www.lenkakoppova.com @lenkakopp

  21. TOOLS #CambSMmeetup @lenkakopp

  22. TOOLS ● Scheduling ○ ContentCal ○ Buffer ○ Hootsuite ○ Later (only for Insta) Additional Resources #CambSMmeetup @lenkakopp

  23. It’s not about the TOOLS #CambSMmeetup @lenkakopp

  24. Be social Be engaging Be yourself www.lenkakoppova.com @lenkakopp

  25. Thank you! #CambSMmeetup #CSMday2018

  27. Go to www.cambridgesocial.media #CSMday2018

  28. Shout out to our sponsors Pioneer Chicks Big Bear Learning #CambSMmeetup #CSMday2018

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