INSTAGRAM FOR SPEAKERS
WHY INSTAGRAM WHAT’S THE PURPOSE? Find new followers and engage with people who will like your ➔ message Keep in touch with people who already know you ➔ Showcase who you are to people looking for speakers ➔ Share your behind the scenes story ➔
WHY INSTAGRAM WHAT’S THE PURPOSE? 5 areas of engagement with your audience ➔ ◆ Lead Generation ◆ Lead Nurturing ◆ Lead Conversion ◆ Delivery ◆ Resell and upsell
WHAT INSTAGRAM WON’T DO Be your only platform to engage people on ➔ Find you speaking gigs ➔ Follow up with your clients or prospects ➔ Send emails or any automated communication ➔
A BIT ABOUT INSTAGRAM
WHAT IS THE GRID?
EXAMPLES OF THE GRID
SHOULD YOU HAVE A PERSONAL VS. BUSINESS ACCOUNT?
PERSONAL VS. BUSINESS
BEHIND THE SCENES WITH A BUSINESS ACCOUNT See engagement ➔ Track analytics ➔ Track and analyze performance on ➔ specific posts See who watches your story ➔
HOW TO SWITCH TO A BUSINESS ACCOUNT 1 2 3
YOUR INTRODUCTION THE 20% HACK
YOUR INTRODUCTION
YOUR INTRODUCTION What is your strategic objective? ➔ What do you want people to know? ➔ What ONE action do you want them to take? ➔ Are you offering anything in your bio? ➔ You can change it when you want or need to so ➔ it’s not forever.
WHAT IS A POST VS A STORY?
POST vs STORY Stays on your grid ➔ Is only available for 24 hours ➔ Is something you want to ➔ You can run polls and ask ➔ reference back to questions on it Has comments that ➔ It is fleeting in nature so ➔ everyone can see more real-time content behind the scenes You can respond to and ➔ interact on the comments
HIGHLIGHTED STORIES
HOW TO SHARE VALUABLE CONTENT
PLANNING YOUR CONTENT What do you want to say? ➔ What story do you want to tell? ➔ How can you tell a story and make a point? ➔
RULES OF POSTING CONTENT 5 to 1 ➔ Be Consistent ➔ Be YOU ➔
TOOLS TO MAKE POSTING EASIER All your social media in one ➔ place You can schedule in advance ➔ It will suggest others you can ➔ follow and interact with Affordable ➔
HOW TO GET FOLLOWERS
ALWAYS HAVE A SPEAKER SLIDE WITH YOUR SOCIAL MEDIA FOLLOWING TAGS ON THE SLIDE
PUT IT ON YOUR BUSINESS CARD
USE HASHTAGS ON EVERY POST
WHEN YOU MEET SOMEONE USE IT AS A WAY TO CONNECT WITH THEM
FOLLOW PEOPLE WHO ARE FOLLOWING YOUR COMPETITION
WHEN YOU ARE IN GROUPS IF YOU ARE ADDING VALUE YOU CAN DROP YOUR LINK WITH FOLLOW ME ON INSTAGRAM
FINDING THE RIGHT AUDIENCE
FINDING THE RIGHT AUDIENCE Get clear about who your audience is ➔ Make sure you are adding value before anything else ➔ Follow the followers of your competition ➔ Hashtags - study what your competitors are doing ➔ Be consistent with your posting and your message ➔
TOP 5 ACCOUNTS TO FOLLOW
JAY SHETTY He posts a nice mix of motivational ➔ and personal He tells stories ➔ He uses video to tell stories ➔ 4 Million followers ➔
BRENE BROWN Personal, she includes her family ➔ She posts what’s relevant going on ➔ right now in media (gay pride for example) 1.8 Million followers ➔
TIEKS Use lots of color ➔ Use video that SHOW the product ➔ Show the product over and over ➔ again 360k followers ➔
HILLARY RUSHFORD Really great use of color ➔ Sticks to a theme for a while ➔ She shares her life lessons, stories and ➔ great pictures 231K followers ➔
LEWIS HOWES Uses it to reference his podcast when ➔ a new episode comes out Shares his life adventures and where ➔ he is ➔ He uses this as a way to engage his ➔ existing followers and stay top of mind to them
ALEX CATTONI Great use of photos and personal ➔ stories She uses her stories so wisely to ➔ promote to her YouTube channel Just getting started but watch her ➔ grow fast
QUESTION TIME
Thank You!
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