Serve Ohio
Ohio Conference On Service & Volunteerism Volunteer Engagement: A Key to Resilient Communities
Conference To create opportunities for inspiration Purpose & connection Building of 21st century skill sets that support the continued evolution and impact of Ohio's service and volunteerism profession
Transforming Volunteerism through 21st Century Technology & Programming Doug Bolton Carol Rountree
Our Goal Illuminate how tech advances, change-management practices and curating local thought-leadership are helping move Cincinnati from last to first. Highlight technology that diversifies access to volunteer opportunities and how Service Enterprise transforms volunteer engagement. Brainstorm what this could mean to your organization or community
Important quotes or statements go here Technology is Changing and background images can be changed (ask Everything current designer to make a background image)
Disruptive Technologies Yelp revolutionized how we find and select restaurants AirBnB opened up vast new possibilities for where we might stay Uber provided a completely new way to get a ride when we can't or don't want to drive
Disruptive (Apple, Amazon, Expedia, Google) have Technologies revolutionized many aspects of our lives Yet, how people find and engage in volunteering has changed little over 20+ years That is, until recently - these concepts were applied to volunteering
Important quotes or statements go here Marketing is Changing and background images can be changed (ask Dramatically current designer to make a background image)
Important quotes or statements go here Volunteer Landscape and background images can be changed (ask is Shifting current designer to make a background image)
Disruption Drives New Expectations Younger generations bring new desires, perspectives and expectations to their "wanting to help.” Unlike older generations who arrived "committed" to a nonprofit organization, younger generations arrive "curious" and progress to "casual" and "committed" based upon experiences.
Volunteers’ expectations are changing. 3 Similar to changes in the Expect easy to find, Curious to casual workplace and lifestyle easy to participate to committed 3 Make a meaningful Motivations include Expect well-organized contribution and be and efficient management making a difference, valued for it social, career
One thing hasn’t changed: Important quotes or statements go here Volunteering matters to the and background images can be changed (ask nonprofit, volunteer and to current designer to make a background image) the community.
In America, volunteers contribute almost as much value as donors. $427B annually $245B annually $200B annually in contributions (according not including those made contributed in the economic to Giving USA) to higher ed & religious value of volunteers* institutions • More than 45% of resources for nonprofits to deliver on their missions comes from volunteering
The “happiness” effect
Longer, healthier, positive lives
Connections to others
Give and get more, twice as likely to donate
Counteracts the effects of stress, anger, and anxiety
Combats depression
Proximity
Ohio’s & Cincinnati’s volunteer Important quotes or statements go here ecosystems are unhealthy. and background images can be changed (ask Without wise investment, it’s current designer to make a background image) going to get worse.
Five Year Trend
National Volunteerism Rankings
Ohio Volunteerism Rankings
Many factors contribute to this decline 3 Rise in social needs and the Digital disruption and Weakening of service distraction oriented associations number of nonprofits 3 Economic factors, Institutional distrust and Expectations for easy transportation issues, etc skepticism access to information
The needs and opportunities are far more Important quotes or statements go here complex than the simplistic, stagnant and and background images can be changed (ask fragmented technology approaches current designer to make a background employed in the last 20 years. image)
Match.com’s start in 1995 led the way
Nationally: Matching Everywhere, But Nowhere VolunteerMatch.org Idealist.org AllForGood.org
Nonprofits: Volunteer Main technology: volunteer management system (VMS) work if used, NPS of 0. Management Technology is Barriers: (70+) creating market confusion Failing Us Often poorly utilized, Low penetration Need to continue to evolve along with CRM, HR, event management, etc systems Big opportunities: “resource optimization” and inter-agency collaboration
Conceptually Simple: “Inspire, Connect, Engage” Practically Complex: “Many ways and reasons”
Volunteers Help Board Service Pro Bono and in Many Ways Skills Based Trained Positions Mission Delivery or Back Office Support Event Support Episodic/ Emergency Response
Volunteers come for many different reasons. 3 Compassion for a cause Connection to others Personal/Career or need and the community Advancement Make a meaningful A sense of duty or Requirement (Court, contribution obligation School, etc)
Nonprofits: What Carefully select the best VMS for your You Can Do Now needs now and in the near future Look at the just released report on Volunteer Recruitment Look for opportunities to collaborate with others in your community Consider becoming a certified “Service Enterprise”
Cincinnati Cares Is Ohio Hub
SEI Cohort First Cohort Underway Second Cohort being formed in 2020
The model is a holistic and customized change management approach to help organizations gain a greater return on volunteer investment and better achieve their mission.
Successful Peer Ecosystems
Why Cincinnati Support our community’s Cares Was Founded strengths Strengthen our relative weaknesses Fill identified gaps *Do so with a focus on efficiency and scalability
A $150 million dollar loss in Cincinnati 2,501,440 26.6% $22.06 residents volunteer volunteers value of volunteer hour 27.8 49.7% hours per capita residents donate $25 or more
Ohio Highlights Cleveland Columbus Cincinnati Residents Volunteering 29.5% 26.3% 25.8% Residents Donating $25+ 58.6% 52.2% 46% Volunteer Hours Per Capita 33.2 37.0 24.5
Why have 4 of 5 peers increased while we decreased? Two Keys Drivers However, Important to Note At least one significant Their investment is more “effective” organization solely focused on their than it is “efficient” volunteerism ecosystem A significantly greater community Clear relative strengths in our community: investment in volunteer ecosystem (Board Training, Service Learning)
Greater Cincinnati Nonprofit Support Ecosystem
Cincinnati Cares’ Very-Different You can only treat a “patient population” you’ve fully identified Approach How many, where are they, how are they doing, etc? Create a comprehensive “guide” One version of the truth with consistent, reliable and useful information
Cincinnati Cares CincinnatiCares.org Events Ways to Help Stories
50,000+ unique annual visitors 1500+ ways to help 5,000+ people finding ways to help
Most popular way to find an opportunity
Most popular way to find an opportunity
Future Important quotes or statements go here With A Community, and background images can be changed (ask current designer to make a background Not For image)
* Mark Bonchek Mark Bonchek: Marketing shift from “selling to” customers to building communities “with” others having a shared purpose illuminates the potential for a bright future where technology contributes greatly to better communities and a better world.
* Craig Young
* Appalachia
* Boston
* Nevada
* Los Angeles
* Futurist Bob Johansen Bob Johansen states "everything that can be distributed will be distributed" and the future we will all participate in "is probably already happening, just not at scale, somewhere now."
Community Goldilocks: ”Ahhh, this chair is just right” Solutions Bob Johansen: ”Everything that can be distributed will be distributed” Inspire and empower prospective volunteers for the benefit of the community. Nonprofits provide the means.
Potential for a bright future where technology contributes greatly to better communities and a better world.
Questions? Contact Us Doug Bolton Carol Rountree Doug@CincinnatiCares.org Carol@CincinnatiCares.org
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