SELL MORE PRODUCTS ONLINE STEP TWO: YOUR MESSAGE PART TWO jane - PowerPoint PPT Presentation

SELL MORE PRODUCTS ONLINE STEP TWO: YOUR MESSAGE PART TWO jane hamill 1

DIRECT RESPONSE MARKETING TRIGGERS What is direct response marketing?  Marketing that’s designed to get an immediate response and compel prospects to take a specific action  Action = a purchase, email opt- in, FB ‘LIKE”, call the company, place an order, leave a comment  It makes a SPECIFIC offer  Trackable (unlike a magazine ad)  Measureable 2

LOTS OF DIFFERENT TYPES OF TRIGGERS

DIRECT RESPONSE MARKETING “TRIGGERS”  It’s a big topic and I’ll keep it simple  I’ll list quite a few  Choose only 3 that suit your customer  I’m planting the seed now  Keep it in mind  You’ll use these triggers in Step Five – Sell Stuff 4

DIRECT RESPONSE MARKETING “TRIGGERS” “I always keep an eye out for the 7 great emotional copy drivers in direct mail and email. They are: Fear – Greed – Guilt – Anger – Exclusivity – Salvation – Flattery.” Paul Bobnak 5

DIRECT RESPONSE MARKETING “TRIGGERS” 6

DIRECT RESPONSE MARKETING “TRIGGERS” Choose 3 and keep them in mind What motivates your customer  Newness, the latest thing  Scarcity (FOMO)  Reciprocity  Social Proof  Nostalgia  On sale 7

TESTIMONIALS  Over 70% of Americans say they look at product reviews before making a purchase  Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews 8 Source: blog.kismmetrics.com

Baby Faces by DK Publishing

SOCIAL PROOF AS ALTERNATE VIEWS PRODUCT PAGES Dannijo.com 10

SOCIAL PROOF AS ALTERNATE VIEWS PRODUCT PAGES Dannijo.com 11

FEATURED CUSTOMERS pocampo.com 12

EXAMPLE FROM POCAMPO • Our April winner is Shae from Ogden, UT. You can get to know her a little bit better through the Q+A below. Thanks, Shae! • Each month we will be choosing our favorite Po Campo fan photo to display on the blog. We see all of your beautiful pictures on Instagram/Twitter/Facebook, but if there are photos you’ve taken with your Po Campo bag that you haven’t posted online, feel free to send them our way! You can email your fan photos to _____@pocampo.com or tag your photos with #pocampo for a chance to win a FREE PO CAMPO BAG. 13 Source: blog.kismmetrics.com

BUILDING YOUR COMMUNITY

JANE’S SCRIPT TO GET A GREAT TESTIMONIAL

REFER TO YOUR STEP TWO WORKBOOK 16

SEE YOU IN THE NEXT VIDEO 17