Score One for Quality! Score One for Quality! Using Games to - PowerPoint PPT Presentation

Score One for Quality! Score One for Quality! Using Games to Improve Product Quality Using Games to Improve Product Quality

Incoming Workforce • Learn Differently • Read Manuals? • Retry? • Communicate Differently • Move Towards “Instant” • Social Networks • Expectations of Privacy • Entertainment

Talking to Mary-Beth “I feel like I’m underutilized”

It Wasn’t Just Mary-Beth • Today’s workforce is: Disengaged & Underutilized • 29% Engaged • 55% Passively Disengaged • 16% Actively Disengaged • “Actively disengaged” workers cost US $300B+ per year * Gallup, “Q12” Survey

42Projects • Trust • Innovation • Play

Best Bug Story? Best Bug Story?

Why Games? • Most Tech-Savvy Generation • Most “gamer” Generation 1 • 50% of all Americans Play Video Games • 81% of Business People are 34 & Younger • Penetration of Games Increasing 2 • Inevitable that Games will Enter Workplace 1 Beck, Wade, 2004, Got Game, HBS Press 2 Reeves, Read, 2009, Total Engagement, HBS Press

Benefit of Games • Effective Communication • Engaged Employees • Productivity Improvements • Saving Money • Education & Learning

Attributes of Effective Games • Clearly Communicate • Employees Want What Objectives and Goals Gamers Want • Distributed Problem • Fairness Solving • Transparency • Motivate the “Crowd” • Feedback • Player vs. Player • Easy to Scale Activities • Player vs. Self • Player vs. Environment

Core Unique Future Work Skills Work Skills Work Skills In-Job Behaviors Organizational Citizenship Behaviors

Core Unique Future Work Skills Work Skills Work Skills In-Job Behaviors Organizational Citizenship Behaviors

Core Unique Future Work Skills Work Skills Work Skills In-Job Behaviors Organizational Citizenship Behaviors

Core Unique Future Work Skills Work Skills Work Skills In-Job Behaviors Organizational Citizenship Behaviors

Localization Testing • Hard, Large-Scale Problem • Windows 7 ships in 100 languages • Thousands of Strings and Screens per Release

Results Results Total Screens Reviewed: Over 500,000 Total Number of Reviewers: Over 4,500 Screens per Reviewer: Average 119 Significant Quality Improvements for Windows 7 Significant Quality Improvements for Windows 7 Positive Impact on Ship Schedule Positive Impact on Ship Schedule Team Morale and Subsidiary Engagement Team Morale and Subsidiary Engagement

Guidelines for Games • Set Clear Objectives • Use Rewards Carefully • Keep Duration Short • Implement ‘Broad Appeal’ Mechanisms • Focus on “Organizational Citizenship Behaviors” • Support

42Projects • Trust • Innovation • Play

What About Mary-Beth? “It doesn’t feel like work anymore...”

Questions? Questions?

Score One for Quality! Score One for Quality! Joshua Williams (joshw@microsoft.com) Joshua Williams (joshw@microsoft.com) productivitygames.blogspot.com 42projects.org