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Respondents By Type, Volume and Size 790 Valid Planner Responses - PowerPoint PPT Presentation

Respondents By Type, Volume and Size 790 Valid Planner Responses Sports ISOs SMERF Third Party/ Independent Planners 42% 19% 35% Corpora3ons 23% 19% 26% Type # of Mee3ngs Size of Mee3ng June 2, 2020 Respondents by Meeting Location


  1. Respondents By Type, Volume and Size 790 Valid Planner Responses Sports ISOs SMERF Third Party/ Independent Planners 42% 19% 35% Corpora3ons 23% 19% 26% Type # of Mee3ngs Size of Mee3ng June 2, 2020

  2. Respondents by Meeting Location

  3. As countries and ci.es reopen, planners are cau.ously returning to their business loca.ons June 1 Responses Percent of Respondents

  4. A6er nearly two months of declines, have we found the bo;om? More planners are booking, not just looking 50 Are you working on future mee.ngs? 45 40 Percent of Respondents 35 30 June 1 Responses 25 20 15 10 5 0 Researching Not Planning Sourcing and Not Planning for Future But Staying in Booking and Not Business But Touch with Future Working Not Booking Suppliers Business

  5. 2 out of 3 planners are experiencing problems with suppliers, but there’s a posi.ve: More of them are reaching out What is your current experience in reaching out to suppliers of mee.ng services? 60 50 June 1 Responses Percent of Respondents 40 30 20 10 0

  6. Confidence con.nues to decline for rescheduled events ’20, as the majority of planners reschedule events to ’21 and later 60 When is the earliest you are RESCHEDULING mee.ngs and events? 50 June 1 Responses 40 Percent of Respondents 30 20 10 0 Q3 ’21 and Prior to September ’20 to Q1-Q2 ‘21 Later September ‘20 Year-End ‘20

  7. When scheduling new events, planners are showing increased preference for the back half of ‘21 and beyond 60 When is the earliest you are scheduling 50 NEW mee.ngs and events? 40 June 1 Responses Percent of Respondents 30 20 10 0

  8. Planners are sanguine about contracts and cancella.on terms What are your expecta.ons regarding cancella.on clauses? June 1 Responses

  9. As planners begin to firm up their plans post-COVID-19, more planners are hopeful for their program volume 40 35 Once the threat of COVID-19 has passed, over the next 30 12-18 months, will you plan more or fewer mee.ngs? Percent of Respondents 25 June 1 Responses 20 15 10 5 0 About the Too Soon to Fewer More Same Know

  10. Regional and local events are “back in the black”; planners expect to plan more of them post-Covid-19 20 Delta between planners who expect to plan more versus fewer 10 Once the threat of COVID-19 has passed, will you plan more or fewer mee.ngs over the next 12-18 months? 0 June 1 Responses -10 -20 -30 -40 -50 -60 Na3onal Regional Local Interna3onal

  11. Confidence improves for events of (almost) all sizes; the smallest will see the largest growth 20 Once the threat of COVID-19 has passed, will you plan Delta between planners who expect to plan more versus fewer 10 more or fewer mee.ngs over the next 12-18 months? June 1 responses 0 -10 -20 -30 -40 -50 More than 1,001- 501- 101- 51- 15- Fewer than 15 -60 5,000 a`endees 5,000 1,000 500 100 50 a`endees

  12. Though s.ll low, has the .de begun to turn on expecta.ons for 2021 and beyond for mee.ngs of all types? Once the threat of COVID-19 has passed, will you plan more Delta between planners who expect to plan more versus fewer or fewer events over the next 12-18 months? June 1 Responses Fes3vals/ Trade Sports/ Associa3on Corporate Government SMERF Fairs Shows Esports

  13. All venues benefit from the new op.mism, with suburban hotels, bou.que hotels, resorts and golf resorts well-posi.oned June 1 Responses Delta between planners who expect to plan more versus fewer Suburban Airport Golf Resort Bou3que Downtown Resort Conference Center Conven3on Center Sports Facility Gaming Facility Cruise Ship

  14. “Virtual” is real, as is the need for legal and medical educa.on/engagement 100 Do you expect you will require more or fewer of these products/services to plan your mee.ngs and events? 90 June 1 Responses 80 70 Percent of Planners Requiring More 60 50 40 30 20 10 0

  15. Planners are “very concerned” about a lot of things, but there’s increased concern for F&B safety and pricing, and business travel overall 60 50 How concerned are you about the following? Percent of Planners Who Are “Very Concerned” June 1 Responses 40 30 20 10 0

  16. Temperature screening is on the rise, while 3 out of 4 planners consider virtual hybrids Percent of Planners Considering for Future Mee3ngs Are you considering any of the following in the planning of future events? June 1 Responses Virtual Alterna.ves Concurrently

  17. Planners express uncertainty about the success of their virtual events 15 Measure of Confidence of Success for Cons3tuents 10 How successful will virtual events be for your cons.tuents? Please rate your confidence, 5 being highly confident, one being not at all confident 5 June 1 Responses 0 1 2 3 1-2 3 4-5 -5 -10 -15 -20 -25 For Business Objec3ves For Sponsors For A`endees

  18. • “Our responsibility is to provide the duty of care necessary to protect the In Summary: health and safety of our clients and par3cipants. We expect that all travel suppliers provide informa3on and par3cipate similarly, at the highest levels.” ü Business bounce?: Shij in planners moving from looking to booking • “I wish I knew the answers with more certainty. Our company relies heavily on ü Previous “too soon to know” planners our event profits and I think we are going to have a hard 3me gelng skewing to op3mism exhibitors and customers to invest and a`end for the next year. I am ü Rescheduled events have moved to ‘21 concerned about the contracts I have in place.” ü New events moving to back half of ‘21 and later • “One concern is different state rules; what might be applicable to one state ü Planners now bullish on regional and might not be for the state the mee3ng is being hosted in. Who is going to local events keep track and know if you are complying with all state regula3ons?” ü Suburban, bou3ques and resorts posi3oned to benefit from new • “The differences state to state and country to country are a concern as a op3mism global organisa3on. Rules and regula3ons vary wildly at present and this ü Virtual is real makes it hard for (some) a`endees to know the right approach.” ü Can you accomplish your business objec3ves virtually? Planner aren’t sure • “Confidence levels across the board - clients, suppliers, audiences, organisers have plummeted. We need to slowly build confidence across all stakeholders to get back to anywhere near the 1st March 2020 posi3on.”

  19. www.northstarmee3ngsgroup.com

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