What country is your business in? (If multiple countries, where is your headquarters?) Sample Size: 179 (91% of Respondents)
What type of entity best describes your business? Single location 85% Multiple locations 13% Franchise location 1% Corporate-owned location 1% 0% 25% 50% 75% 100% Sample Size: 179 (91% of Respondents)
Do you own or rent the space where your business is located? Own - separate properly 41% Own - home-based business 30% Rent - separate property 28% Rent - home-based business 1% 0% 25% 50% 75% 100% Sample Size: 179 (91% of Respondents)
How long has this business been in operation since original inception? (Please include total time in operation under all owners.) Less than 1 year 5% 1 year 2% 3 years 5% 4 years 2% 5 years 5% 6 years 5% 7 years 3% 8 years 7% 9 years 5% 10 years 7% 11-20 years 26% 21+ years 28% 0% 25% 50% 75% 100% Sample Size: 177 (90% of Respondents)
What are the primary services offered by your pet-care business? Select all that apply to your business. This response is only to provide demographic information; revenue by services will be detailed in a later question. Dog boarding (enclosures, luxury suites) 79% Dog daycare 75% Grooming (baths or haircuts) 71% Cat boarding 53% Dog training 47% Other pet care services 45% Cage- free dog boarding (with paid overni… 8% 0% 25% 50% 75% 100% Sample Size: 177 (90% of Respondents)
What is the average revenue for one cat boarding for one night? (Includes an average paid night’s stay including typical optional activities if charged separately from enclosure cost. If multiple boarding options are available, respond with the most typical option offered in your center.) 1 - 5 0% 6 - 10 6% 11 - 20 72% 21 - 50 20% 51 - 100 0% 100+ 2% 0% 25% 50% 75% 100% Sample Size: 50 (26% of Respondents)
How do your dog-boarding prices compare to those of competitors in your area? Average 48% Slightly above average 31% Slightly below average 11% Greatly above average 9% Greatly below average 1% 0% 25% 50% 75% 100% Sample Size: 122 (62% of Respondents)
What is the average revenue for dog boarding for one night? (Includes an average paid night’s stay including typical optional activities if charged separately from enclosure cost. If multiple boarding options are available, respond with the most typical option offered in your center.) 1 - 5 0% 6 - 10 0% 11 - 20 7% 21 - 50 84% 51 - 100 8% 0% 25% 50% 75% 100% Sample Size: 83 (42% of Respondents)
How do your dog daycare prices compare to those of competitors in your area? Average 50% Slightly above average 29% Slightly below average 17% Greatly above average 4% Greatly below average 2% 0% 25% 50% 75% 100% Sample Size: 133 (68% of Respondents)
Respond with your business prices for dog daycare. (Respond with your posted rate for one dog to attend full day of interactive group play without discounts.) 0 2% 1 - 5 0% 6 - 10 1% 11 - 20 20% 21 - 50 76% 51 - 100 1% 100+ 1% 0% 25% 50% 75% 100% Sample Size: 123 (63% of Respondents)
Enter the average wage paid to staff by the positions listed in 2014. Include base pay only, do not include payroll taxes or benefits. Leave a position blank if your pay system differs from what is noted (e.g., you pay groomers hourly and answer requests commission percentage). (Groomer haircuts (commission percentage)) Sample Size: 51 (26% of Respondents)
Enter the average wage paid to staff by the positions listed in 2014. Include base pay only, do not include payroll taxes or benefits. Leave a position blank if your pay system differs from what is noted (e.g., you pay groomers hourly and answer requests commission percentage). (Dog Trainer - classes, privates, etc. (commission percentage)) Sample Size: 27 (14% of Respondents)
Melissa Verplank, Paragon School of Grooming, recommends the following for groomer pay: She never hires independent Contractors. Tier 1 stylist is entry level and they earn a 36% commission. They can earn their right to be higher on the tier scale based on education, experience, sales, and client retention rate. Tier 2 earns a 38% and Tier 3 earns a 40%. Tier 4 stylist are awarding winning stylist with a Certified Master Groomer (CMG) status – they earn 44% commission and Melissa supplies an assistant to them – of which they pay ½ of their hourly wage. The average price per pet overall is $56.00 and her Tier 4 stylist average ticket price is $60.00. A Tier 4 stylist can do 12-16 dogs in a day with an assistant – and maintain the quality. Tier 4 stylists earn between $45,000 and $55,000 annually plus tips
For 2014, how many new employees did you hire? (New employees) 0 3% 1 8% 2 13% 3 14% 4 6% 5 7% 6 - 10 20% 11 - 20 19% 21 - 50 6% 51 - 100 2% 0% 25% 50% 75% 100% Sample Size: 108 (55% of Respondents)
For 2014, how employees did you lose?(Lost employees) 0 7% 1 11% 2 13% 3 11% 4 9% 5 4% 6 - 10 22% 11 - 20 17% 21 - 50 4% 51 - 100 2% 0% 25% 50% 75% 100% Sample Size: 107 (55% of Respondents)
What percentage of your total revenue(i)total amount of gross income received by your business for pet care services. for 2014 did payroll costs represent in your business? Include payroll taxes, worker's compensation, benefit costs and contract labor paid to staff providing pet care services. Exclude owner salary, guarantee or draw payments. (Example: Total Revenue was $525,000 and total payroll was $231,000; 44% is the payroll cost percentage.) 0 2% 1 - 30 13% 31 - 40 30% 41 - 50 28% 51 - 60 19% 61+ 7% 0% 25% 50% 75% 100% Sample Size: 109 (56% of Respondents)
In 2014, how satisfied were you with the amount you paid yourself as owner through salary and/or draws? Not at all satisfied 17% Slightly satisfied 12% Moderately satisfied 32% Very satisfied 32% Extremely satisfied 7% 0% 25% 50% 75% 100% Sample Size: 117 (60% of Respondents)
How much was your total compensation for 2014 as business owner? Include base salary or guarantee draws, bonuses, and profits drawn from the business. Sample Size: 100 (51% of Respondents)
Revenue Breakdown For each revenue category, enter the percentage it represents of your total revenue for 2014. Your entries must total 100%. If a category does not apply, leave blank. Minimum Median Average (Excluding 0%) (Excluding 0%) Maximum Dog Boarding (per day/night for enclosure) 44% 5% 54% 97% Dog Daycare 21% 1% 22% 91% Grooming (baths and haircuts) 14% 1% 10% 100% Pet Sitting/Dog Walking 6% 1% 20% 100% Dog Training 4% 1% 4% 100% Cage-free Boarding 3% 1% 32% 100% Extra Boarding Activities 3% 1% 6% 27% Retail Sales 2% 1% 4% 10% Cat Boarding (per day/night for enclosure) 2% 1% 4% 20% Transportation/Pickup and Delivery Services 1% 1% 1% 25% Other Pet Boarding (species other than dogs or cats) 0% 1% 1% 8% Other Pet Services (e.g., photography, poop/scoop, etc) 1% 1% 5% 46% Sample Size: 128 (66% of Respondents)
Monthly occupancy costs increase by square footage Statistical Measures Cross-tabulated by Square Footage Monthly Occupancy Costs Average High Low 5k or Less 5-10k 10k or more $23,252 $287,278 $600 $2,500 $20,001 $147,111 Rent to non- related party $7,241 $42,000 $713 $8,225 $4,811 $13,666 Mortgage to non- related party $38,394 $270,443 $500 $1,586 $6,430 $49,333 Rent to related party $2,516 $9,800 $250 $776 $3,433 $2,675 Mortgage to related party
Please specify the dollar amount spent in each category below. Please skip this question if you do not break down expenses by category. Median Minimum Average (Excluding $0) (Excluding $0) Maximum Other Expenses (exclude payroll, rent and mortgage interest) $57,166 $14,778 $522 $657,000 Taxes (exclude payroll taxes) $27,959 $11,800 $385 $283,000 Repairs & Maintenance (e.g., facility & equipment) $18,395 $10,201 $600 $154,860 Utilities $17,194 $13,150 $525 $88,000 Pet Care Supplies (e.g., boarding, daycare, groom, etc) $16,782 $8,000 $1,200 $167,579 Merchant Processing Discounts & Fees $15,367 $12,300 $360 $61,937 Advertising/Marketing $13,342 $6,841 $600 $66,000 Cleaning & Maintenance Supplies $9,758 $6,000 $500 $46,784 General Insurance (exclude worker's compensation) $9,679 $4,345 $575 $60,000 Professional Fees (e.g., attorney, accountant, etc) $8,542 $4,989 $100 $99,100 Equipment Expense (exclude start-up purchases) $7,424 $3,000 $250 $40,000 Office & General Supplies $6,686 $4,000 $500 $30,007 Telephone & Internet $5,592 $4,000 $600 $25,951 Seminars & Travel $2,726 $1,500 $350 $12,000 Bank Fees & Finance Charges (exclude mortgage interest) $2,715 $607 $1 $48,000 Staff Training $2,479 $1,406 $264 $15,000 Dues & Subscriptions $1,427 $673 $100 $15,826 Licenses & Permits $760 $313 $25 $5,000 Total $169,246 $130,150 $1,550 $841,200
Indicate the range that includes your net profit percentage for 2014. (Exclude owner salary, guarantee payments, or draws. Net profit: Calculated as revenues minus all expenses including interest, taxes, depreciation and amortization.) Business had a net loss 12% 0 - 5% 16% 6 - 10% 23% 11 - 15% 14% 16 - 20% 15% 21 - 30% 6% 31-- 40% 6% More than 40% 6% 0% 25% 50% 75% 100% Sample Size: 97 (49% of Respondents)
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