Real Estate Marketing and Event Management Helping Companies Market - PowerPoint PPT Presentation

Real Estate Marketing and Event Management Helping Companies Market to South Asian community in North America

Company Overview Leading integrated marketing, event management and public relations firm • Led by Mamta Narula a highly respected personality in the South Asian market • and recognized for her expertise in radio, television, stage, event planning and marketing Over 10 years of experience: • Over 50 India and US based highly satisfied clients • Events across 20 cities in North America • Deep understanding of the South Asian expatriate population in the US • Total focus on lead generation and maximizing our client’s marketing investments • Every client has unique needs that calls for customized solutions: • Tailored marketing and event strategy • Maximum brand exposure • Leveraging our knowledge of the South Asian community to target the right markets for • our client’s products and services Complete commitment to customer satisfaction and partnership • 2

Prestigious Clients 3

Service Offerings ••Brand marketing Strategic Planning ••Media strategy ••Lead Generation ••Event planning – Location, Format, Structure Event Management ••Event promotion and maximize participation ••Event logistics and co-ordination ••Advertising strategy – to maximize reach Media Campaigns ••Radio, Television, Print – local markets ••Production and Co-ordination with media ••Campaigns on Facebook and Twitter Social Media ••Email campaigns ••Updates and Promotions on social media 4

Delivering Successful Events Planning Location Define Event Format objectives Cities & Venues Budgeting Advertising & PR Timing of the Open House Timeframes for Event events events Dinner or Execution Media Mix Demographics Luncheon of local South Maximize Maximize Affiliation with Asian regional attendance organizations population exposure Logistics and Negotiate with Co-ordination media outlets Event day setup & management 5

Making of a Successful Event •Three weeks of marketing and promotion – online, local media, associations, ethnic groups •Advertising in local Indian media outlets •Picking the right dates and timing – avoid Indian festivals, long weekends, etc. Before •Event format – informal with food/refreshments Event •Attractive and Informative Collateral for advertising and online promotions •Presentation should be engaging and interactive •Handouts and giveaways •Coverage of multiple properties in different cities in India During •Registration data capture at venue entry Event •Identify and note down serious buyers •Mailers to all attendees •Additional information to serious buyers •Post event promotion of event online through status updates and pictures After Event •Detailed debrief meeting and planning for subsequent meetings 6

South Asian Demographics 7

South Asians – Fastest Growing Segment in US 8

Defining the South Asian Market India 3,357,414 82.0% Pakistan 428,673 10.5% Bangladesh 163,171 4.0% Nepal 94,142 2.3% Sri Lanka 51,088 1.3% TOTAL 4,094,488 Source: US Census data & Pew Research Center 9

South Asian Population Demographics Fastest growing and most affluent population segment in the US • 4.1 million South Asians in the US • Median household income $88,000 . Average for US $49,800. • 70% of South Asians have bachelor’s degree or higher. Average US • population is 28%. 75% of the South Asian Population is born outside the US and identify • strongly with their culture of their country of origin Strong commitment to family values and financial planning for • retirement and children’s education. South Asians are most likely to start a new business among all • immigration groups Source: US Census data & Pew Research Center 10

Most Affluent Population Segment in US 1 IN IN 1 10 SOUTH ASIANS IN COMPRISING 10 10% THE US OF ALL AMERICAN IS A MIL ILLIO IONAIR IRE MILLIONAIRES 11

Success Stories 12

High Impact event for Seattle, WA Dinner and Presentation Three weeks preparation time Advertising in local media Over 150 attendees 13 Over 50 active leads

Real Estate Marketing for Across 16 cities in North America Over 40 events in 4 years 12 builders represented Multiple event formats Over 3000 leads Regional and National media campaigns 14

Multi-City Event Tour for • Four Cities within 10 days • San Jose, Seattle, Houston, New Jersey • Dinner, Presentation, Q&A, Follow-up • Over 600 qualified leads • All events delivered within budget and with less than three weeks notice from client making decision to first event 15

Events for • NJ and Chicago • Asian American physician association • 250 leads • 225 doctors by invitation • Dinner, Presentation, Q&A, Follow-up closures • Presentation and Q&A sessions • Highly successful winter events • One-on-One meetings after dinner 16

Event Management for California, Chicago, Virginia events Dinners by invitation 450 attendees 250 plus leads Local Media closures Several on-the-spot closures 17

Event Management for 2 City dinner event Salt Lake city and Chicago 350 attendees 150 leads Local media campaigns 18

Why do our clients partner with us? Strong track record of successful marketing programs and events • for real estate companies Strong relationships with South Asian community in various metros • in North America to maximize reach and participation Focused on delivering results to our clients to maximize their • marketing investments Emphasis on building enduring partnerships with our clients • Hit the ground running by tapping into our vast experience of • marketing India real estate investment opportunities to NRIs 19

Contact Information Mamta Narula mamta@ultimatemedia.us D: (732) 371 9625 W: (609) 477 6263 Address: 14 Dickens Drive Princeton Junction, NJ, 08850 www.ultimatemedia.us 20