Specialists in Real Estate & Lifestyle Marketing
Creativity. Simplicity. Efficiency.
FiG is a Barcelona-based creative agency founded by journalist and PR consultant Carrie F rais and When you work with us, entrepreneur Catriona G roves, who together have more than you gain access to a stellar network of creative collaborators. 40 years’ professional experience Our family of tried and tested working in marketing, journalism professionals includes designers, and PR in London and Barcelona. web developers, copywriters, PR consultants, SEO specialists, photographers, videographers and events organisers. C A R R I E C AT R I O N A F R A I S G R O V E S figbcn.com
We develop At the heart of what we do is a love of innovation brand concepts and creativity, peerless attention to detail and a and integrated strong belief in delivering marketing memorable campaigns that get results. Our campaigns clients include high-end real estate agencies, that help businesses to cutting-edge property define the future of their developers and forward- sectors and maximise looking travel, family and their profiles. We create lifestyle brands. successful media strategies and implement We understand the marketing techniques difference between global that combine craft and audiences and local technology. sensitivities. This ensures our campaigns are highly targeted, impactful and effective in markets across the world. figbcn.com
FiG is based in BAR CEL ONA, a progressive city that constantly reinvents itself and is renowned globally for challenging the way people think and feel. Our ethos reflects the city’s growing creative legacy. figbcn.com
Here are just some of the ways that FiG can help your business Design Digital Content grow and build Branding Communication Events its profile. Pay-Per-Click Campaigns Newsletter Templates Banner Campaigns HTML Campaigns Digital Marketing Printed Material Public Relations Graphic Design Brand Strategy Transcreations Link Building Social Media Logo Design Translations Copywriting Advertising Websites Identity Blogs SEO figbcn.com
We draw on the very latest techniques and technologies to Design complement more traditional formats and materials to create high quality, targeted O ur technical experts, campaigns. graphic designers, copywriters, illustrators, photographers and printers are each leaders in their field. We create fresh and innovative marketing materials including: BROCHURES FLYERS ADVERTISEMENTS NEWSLETTER TEMPLATES DIGITAL BANNERS 3D VIDEOS ANIMATED INFOGRAPHICS LIFESTYLE VIDEOS figbcn.com
Digital We take care of everything from the overall strategy, planning and design to the set up and daily management. O ur specialist SEO team works to achieve Page One Google ranking across different languages. Other digital services include quantitative competitor analysis, link building, real-time bidding, remarketing and multilingual Pay-Per-Click and HTML campaigns. We carry out effective multilingual social media campaigns across all platforms to generate conversations and increase brand awareness. figbcn.com
Content Using storytelling and trip-advisor style recommendations to Using extensive but targeted O ur content is carefully position the MumAbroad printed and digital content and curated, valuable brand as a leading information establish social networks to and relevant to targeted resource for the international audiences. It engages, Lucas Fox as a trusted source in the community in Spain. raises awareness and world of luxury property in Spain. educates, but also pushes boundaries and provokes reactions within the context of current social trends. Our language services go beyond literal translations by taking into account cultural and marketplace characteristics to produce transcreations that deliver the right message. www.mumabroad.com www.lucasfox.com figbcn.com
Branding W e work closely with our clients to fully understand their needs, identify the essence of their business and goals, and create brands and logos that are relevant, memorable and impactful. figbcn.com
Communication W ith an extensive THE NEW YORK TIMES network of national THE WALL STREET JOURNAL and international media THE SUNDAY TIMES contacts and a content team experienced at THE DAILY TELEGRAPH transforming visions into FINANCIAL TIMES compelling stories, we THE ECONOMIST deliver bespoke PR and advertising campaigns. We ROBB REPORT pinpoint relevant editorial EL MUNDO opportunities and analyse EL PAÍS the competition. LA VANGUARDIA Our press releases and targeted content regularly appear in leading offline and online publications. Our creative and copywriting teams work together to produce eye-catching, high-impact advertising campaigns that reach and engage the desired audience. figbcn.com
Events Our intimate knowledge of W hatever the scale, we Barcelona work with trusted partners and suppliers helps us to identify unique spaces to create impeccably that make any experience even more organised events that foster memorable. positive brand recognition. Our unmatched attention to detail enables ideas to be actioned seamlessly and to budget. figbcn.com
Our clients figbcn.com
We’d love to show you how we’d get your business out there. Carrie Frais Catriona Groves +34 620 586 655 +34 692 234 287 FiG Communications hello@figbcn.com figbcn.com
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