Gracie Burton Graham Cooper Media Production | MED2024M April 2017 R&D File http://gracieburtony2dm.blogs.lincoln.ac.uk
Contents 1.0 Project Proposal Page 1 1.1 Developments, Adjustments and Modifjcations Page 2 2.0 Planning Page 3 2.1 Initial Ideas Page 3-6 2.2 Critical Review and Analysis Page 7 2.3 Work That Will Be Carried Out Page 8 2.4 Setting Up Page 9 3.0 Audience Page 10 4.0 Budget Page 11 5.0 Development Page 12-13 5.1 Work Produced Page 14-17 5.2 What Is Left To Develop Page 18 6.0 Personal Refmection Page 19 7.0 Critical Evaluation Page 20
1.0 Project Proposal Digital Media | MED2024M | Gracie Burton | Page 1
1.1 Developments, Adjustments and Modifications The initial proposal of this project consists of be embedded throughout the app in order for an app being produced. This app would have the consumers to later recognise the logo and the main function of a search engine where unconsciously assume it is the Low FODMAP consumers could type in any particular food, and Diet symbol. More material such as an adver- the search function would fjnd this food then tell tisement for the television or a magazine can the consumer if they are allowed to eat it or not, be produced. This development will enhance following the Low FODMAP Diet. I still believe the professionalism of the app and create ad- that this is the way forward, however, adding vertisement for consumers to see and want to more functionality to the app would improve download the app. the quality and therefore gain more consumer downloads from the apple and android market. Other functionalities and services could include having a calendar and a food diary. Consumers would then able to track their progress of their eating habits and count down the days where they can start the next stage on from the restriction stage: reintroduction. Other services include having a forum. This would give consumers the ability to share experiences and knowledge with other consumers suffering with severe IBS. Recipes and tips would be the main focus of this forum, as well as general comfort and entertainment. Furthermore, an adjustment and modifjcation to this app could include an informative motion graphic whereby complex information about the Low FODMAP Diet will be explained in simple terms for the consumers. Developments to come from this include creating a logo for this application, which will be used as recognition for the whole app and continuous unconscious reminders of the logo Digital Media | MED2024M | Gracie Burton | Page 2 will be embedded throughout the app in order
2.0 Planning | 2.1 Initial Ideas App Logo/ Icon There are several elements to consider when Low FODMAP Diet app as it creates a contem- designing a logo: porary and professional look. When designing - Is it easy to read and understand? the Low FODMAP Diet app logo, I will think - Is it bold enough so consumers can see it far about the various different typography I could away? use, followed by different shades of green. I will - Is it memorable so consumers can remember also experiment with shapes and textures in order the logo and associate it with the app? to create an aesthetically pleasing and professional logo. - Is the colour scheme right? - Does it fjt in with the theme of the app? I would like to create a rounded logo as this would fjt in with the app icon on both the apple The colour green stands out to me as it is the There are over 2.2million app store and the google play store, yet further- colour of nature. Green symbolises growth, apps on the app store so more, will look aesthetically pleasing and appro- harmony, freshness and fertility. Furthermore, priate within the app pages. Using the app logo the logo needs to be ap- green has a strong emotional correspondence on all pages is a feature I would like to adopt in with safety, therefore I believe it is a natural and propriate, memorable and order to reinforce the brand with the consumer neutral colour which will attract both sex’s and creative. every time they open a page on the app, there- all consumers. fore, a circular shape would fjt in and can be used as a button preference. Modern and contemporary designs such as the Bump app logo holds a creative appeal whereby it is aesthetically pleasing and I wish to design the FODMAP app in a similar way. It uses dif- ferent shades of lights and geometric shapes in order to create texture for a more professional look. The Bloomy app logo uses a gradient with a pattern which uses 3D for a creative and aes- thetically pleasing look. The mixture of simple Digital Media | MED2024M | Gracie Burton | Page 3 colours is a use I would like to continue for the
2.0 Planning | 2.1 Initial Ideas App Interfaces The fact there are over 2.2 million apps on the this app. app store indicated that there are over 2.2 mil- lion different interface designs already out there. I aim to create pages within the app such as The design and look of an app is extremely im- a food diary (for consumers to track what they portant as the consumers will be using it every have eaten) a calendar (so consumers are able day for their diary and calendar basis. to track what stage they are on) and features in a ‘Hints & Tips’ section whereby consumers can As the app is an informative, the design is im- search for recipes and fjnd restaurants nearby portant to keep the consumers interested and which cater for their needs. interactive, rather than looking at something that doesn’t appeal to them, as consumers will Another feature I would like to include on the lose interest. I will aim to produce contemporary app pages is having a restaurant fjnder. This style interfaces to fjt within the modern competi - would mean the consumers are able to search tive market, as well as fjtting in with the contem - using their current location, and fjnd restaurants porary app style. I will consider developing the that cater for their needs, i.e. have food on their interfaces in a more unique and design style. I menu that follow the Low FODMAP Diet, as this will use geometric shapes to gain an aestheti- is something that has proven extremely diffjcult cally pleasing sense so the consumers are able currently. to interact and be more interested in the app that they will be using. On the app, I aim to have certain pages that will explain how the Low FODMAP Diet works, such These are the examples of interfaces I have as what stages there are and what are FOD- been looking at and I will gain inspiration from, MAPs. A motion graphic will be embedded onto as well as incorporating shapes such as penta- this page to explain to consumers the simple gons and terms of this diet, rather than the scientifjc defj - Hexagons - these will add the creative edge. I nitions. have researched into colours and will be contin- uing the colour scheme of green, as this connot- ed positivity and Digital Media | MED2024M | Gracie Burton | Page 4 health, something consumers seek to fjnd within
2.0 Planning | 2.1 Initial Ideas Motion Graphics Motion graphics are animations and videos that agons create a visual interaction and appeal to tell a story. Motion graphic stories can be told keep the consumers entertained while consum- through kinetic text and/ or through animated ing alien information. images, and can come in the form of 2D or 3D. Motion graphics are a popular medium in order I plan on creating a motion graphic that uses ki- to tell stories or educate people. netic text with little imagery to support the con- tent of the text. This is to make sure I don’t over A great way to produce a motion graphic is to: complicate the information as the aim is to keep write a solid script, storyboard, design and ani- the content as simple understanding as possible mate. For my product, I will create a storyboard for consumers. which will simply demonstrate what sort of ques- tions I will aim to answer in my motion graphic Depending on the motion graphic, it take al- piece. I can either draw out by hand or create most always takes 30+ hours to create a mo- a storyboard online using modern technology tion graphic from start to fjnish. I aim to create a tools. motion graphic that is no longer than 2 minutes to keep the consumers engaged with the video I will use Adobe After Effects in order to create so they do not get bored from watching it. This the motion graphics piece which will be embed- could take me 30+ hours, something that I will ded into the app in the ‘About’ page. I will use a look at when scheduling how long I get to work variety of skills that I have learnt at university, on it. and furthermore, do extra research by watch- ing tutorials and reading up on how to create an aesthetically and visually pleasing motion graphic. I will continue all themes of previous product ideas such as the colour scheme and shapes. Green is a strong colour that connotes elements that I wish to portray in my app. Furthermore, Digital Media | MED2024M | Gracie Burton | Page 5 the use of shapes such as pentagons and hex-
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