Prom omoting Your Ai Airpor ort at No o Additional Cos ost!
Promoting Your A Airport a at No Additional C Cost! • Community partnerships & publications • Partnering with concessionaires • Social media • Media Relationship Building • Videos • Utilizing in airport resources • Other available resources 2
Fast Facts about PH PHX • Nearly 44 Million Passengers in 2017 • Nonstop flights to more than 100 destinations in the U.S. and 22 international destinations • $2 billion capital improvement program is currently underway 3
Community P Partnershi hips & Publications 4
Community P Partnershi hips – To Tours 5
Community P y Partnersh ships – Tours & & Events
Par artnering w with Con Conce cess ssionaires s – Progressiv ive Di e Dinner er 7
Par artnering w with Con Conce cess ssionaires s – Holid iday C y Catalog • Catalog launched on November 13, 2017 • 34 page catalog available online at skyharbor.com • Produced entirely in-house • Press release distributed to local and national media • Extensive social media promotion
A A Look I Inside the C Catalog
Exten ensiv ive Soc Socia ial l Med edia ia Atten entio ion
Exten ensiv ive Soc Socia ial l Med edia ia Atten entio ion
Results ts • Listed as Airport Amenity of the Year in article in USA Today • More than 20 media stories • City of Phoenix TV made their own video about the catalog to promote the catalog • More than 3,500 web page views with 3,000 of them being unique visits
Sky Harbor’s Social Media C Channels
Prom omot oting g Our S Shop ops, F Food ood & & Services
Prom omot oting g Our S Shop ops, F Food ood & & Services
Build Relati tionships with Media • Regularly reach out with story ideas • Look for “behind-the-scenes” story opportunities • Host a Media Day • Meet & Greets/Newsroom visits • Be responsive and helpful 16
Media Ha Have Taken en No Note
Media Ha Have Taken en No Note
Vi Video deos
Videos os • 38 videos produced in-house • Estimated savings to Aviation Department $70,000+ • Videos shared on website, social media channels, at community events
You our A Airport C Can B Be Y e You our B Biggest R Res esource
Ut Utilizing i in A Airpor ort Resou ources es
Other Availabl ble Resour urces Space on the City of Phoenix’s Legends Billboard
PIO Tea eam Public Information Manager Public Information Public Information Digital Content Officer Officer Officer (Graphics) (Web) (Video) *All team members participate in the social media Public Information rotation Specialist * Community Outreach Section conducts tours & (Nightly social media & assists with some community article outreach. customer response)
Ad Additional T Thoughts
Qu Ques estion ons? He Heather.Lissner@ r@phoenix.gov
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