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Professional Development of the Continuing Education Professional Steven Kawczak, PhD, CHCP Alliance Past President Sr. Director Continuing Professional Development Cleveland Clinic Alliance for Continuing Education in the Health


  1. Professional Development of the Continuing Education Professional Steven Kawczak, PhD, CHCP Alliance Past President Sr. Director – Continuing Professional Development Cleveland Clinic

  2. Alliance for Continuing Education in the Health Professions Alliance Mission Alliance Vision Connecting healthcare Advancing continuing education professionals health education for to promote best healthcare professionals practices that improve patient care

  3. After attending this session, participants should be able to: • Identify Competency Areas for continuing education professionals - Reflect on competency based learning • Describe the rationale for each competency as it relates to creating, implementing and evaluating quality continuing education that is linked to team- based performance improvement • Develop strategies for professional development activities for CE professionals Reflect, Discuss and Strategize How can we be effective CME/CPD professionals? This is about your CPD to be better at CPD!

  4. CPD - Does It Matter? • Societal forces impacting health professions • Aging, population health, emerging science, technology • Safe, efficient, team-based care • Changing demographics of providers, finite resources, drive for quality and interprofessional teamwork • Forces affecting the learners • Skills, team-based competencies, technology, time • Forces affecting CME and CPD Providers • accreditation, funding, delivery methods, etc.

  5. Competency Based Learning

  6. Who here is a below-average driver?

  7. Why Have Competencies in CE? • Profession and Professional • Identification of Skills Necessary for Excellence – What we do & How we do it • Supports lifelong learning journey • Framework for position descriptions, performance expectations and career growth

  8. Adult Learning Principles Planning Effective What makes a good CE Professional? Education A Wide Range of Competencies Measuring Outcomes Collaborate & Partner Manage & Administer Program Leadership Self-Asses & Lifelong Learning System Thinking

  9. Adult Learning Principles Planning Effective What makes a good CE Professional? Education A Wide Range of Competencies Measuring Outcomes Collaborate & Partner Manage & Administer Program Leadership Self-Asses & Lifelong Learning System Thinking

  10. Dreyfus Model

  11. Workshop Activity: Professional Development Strategies to Improve Competencies • Breakout in Teams • Define and develop CPD strategies (series of 4 questions) • Report out

  12. Professional Development Strategies to Improve Competencies 1. Who is part of the CE team? Physician speakers/faculty, patients – content/outcomes, target audience, needs assessor, provider of CE, instructional designer, content verification/review, accreditors, planning committee, COI review, scientific manager, outcomes assessor, advisory group, grants/development expert, author, funders, digital team, coordinators, health system QI, gov’t entities, event planners, library researchers, editorial team, hospitals, societies, legal, finance, HR, project managers

  13. Professional Development Strategies to Improve Competencies 2. How can we identify the professional development needs of the team? Regulatory, start with end in mind, use competencies relative to role, work together – experiential learning, expectations of individuals and teams, self-assessment & 360 evaluation, annual review process, coaching, benchmarking

  14. Professional Development Strategies to Improve Competencies 3. What approaches can I take for a continuing professional development plan for all team members? Coaching, setting objectives – individualized goals, operational and strategic goals, sharing experience as a team, community of practice, assessment tools, SMART objectives, motivation, buddy system, engage with the environment to stay up to date, engage with IME/CPD/CE/CME communities

  15. Professional Development Strategies to Improve Competencies 4. What strategies (e.g. time, resources) can I take to ensure success in implementing CPD? Motivation – altruistic, certification/recertification, outcomes – goal achievement, follow-through, link outcomes to goals, mandatory, fulfill accreditation requirements – meet criteria and participate in forums for accred updates, achieve commendation status, recognition of achievement, benchmarking, culture of learning, budget/$$$, ROI,

  16. CEhp Competencies

  17. Competency Area 1 • Use evidenced-based adult and organizational learning principles to improve the performance of healthcare professionals, the healthcare team, and the organizations in which they work, in order to improve patient outcomes

  18. Competency Area 1 The novice / advanced Describe adult learning theories and their role in CEhp. beginner CEhp practitioner has the ability to… The competent / Apply adult learning principles that are used to facilitate proficient CEhp changes in healthcare professionals’ knowledge, practitioner has the competence and/or performance. ability to… The expert CEhp Integrate applicable emerging research and best practitioner has the practices related to adult, healthcare professional and ability to… interprofessional education into the design and implementation of educational activities / interventions.

  19. Competency Area 2 • Implement and improve independent, fair, balanced, and evidence-based educational interventions that produce expected results for learners and the organizations in which they work. – 2.1 Implement activities/interventions to close practice gaps and address learning needs – 2.2 Develop activities with content that is valid, independent from the influence of commercial interests

  20. “You’ve got to be very careful if you don’t know where you’re going, because you might not get there.” YOGI BERRA

  21. Competency Area 2 The novice / advanced Describe professional practice gaps and learning needs beginner CEhp practitioner has the ability to… Describ e the features and importance of valid, independent, balanced and EB CEhp activities. The competent / proficient Assess the environment for advancements in technology and CEhp practitioner has the clinical care that create learning needs ability to… Inform planners, teachers, etc about valid, balanced content The expert CEhp practitioner Integrate strategies that address systems issues, assets, and has the ability to… barriers into CEhp activities and interventions Develop policies / procedures to help ensure that the CEHP program can stand accountable for content

  22. Competency Area 3

  23. Competency Area 3 Measuring the Performance of CEhp Activities and the Overall CEhp Program Use data to evaluate the effectiveness of CEhp activities/interventions and the impact of the overall CEhp program.

  24. Competency Area 3.1 Use evaluation and outcomes data to assess and determine : 1. the educational outcomes/results of the CEhp activities/ interventions on participants' attitudes, knowledge levels, skills, performance and/or patient outcomes, 2. unmet learning needs, and 3. the quality and success of CEhp activities/interventions

  25. Competency Area 3.1 The novice / advanced Identify different outcomes frameworks that can be applied in beginner CEhp practitioner CEhp evaluation and assessment plans. has the ability to… The competent / proficient Select, Implement and Analyze assessment methods and tools CEhp practitioner has the that are appropriate for the goals and objectives of the CEhp ability to… activity/intervention, based on the CEhp practice setting and resources (e.g., time, expertise, staff, budget, stakeholder expectations). The expert CEhp practitioner Develop assessment tools that can be used to measure the quality, independence, balance, and effectiveness of a CEhp has the ability to… activity/intervention. Create partnerships, Integrate findings, Develop publications

  26. Competency Area 3.2 Use evaluation and outcomes data to evaluate the impact of the overall CEhp program and its effectiveness in meeting the CEhp mission and relevant organizational goals by… A. Outlining steps to evaluate the impact of the overall CEhp program and its effectiveness in meeting mission and relevant organizational goals. B. Utilizing activity evaluation data, and other relevant information, to assess the impact of the overall CEhp program and the extent to which the CEhp mission and relevant organizational goals were met. C. Identifying areas for improvement within the CEhp program and individual CEhp activities based on the overall CEhp program evaluation process.

  27. Competency Area 3.2 The novice / advanced Define overall program evaluation. beginner CEhp practitioner has the ability to… The competent / proficient Compare/Contrast evaluation approaches; Implement an CEhp practitioner has the overall program evaluation plan that evaluates the impact of a ability to… CEhp program and the extent to which the overall CEhp mission and relevant organizational goals have been met. The expert CEhp practitioner Design an overall CEhp program evaluation plan that links CEhp has the ability to… activity data to evaluation of the overall CEhp program;

  28. Competency Area 4

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