PRODUCTIVE Supply Chain Management PM Opportunity Day 1 PRESENT - PowerPoint PPT Presentation

PRODUCTIVE Supply Chain Management PM Opportunity Day 1

PRESENT PRESENTATION ATION AGE AGEND NDA Com Company pany Ove Overview rview Busin Bus iness ess Updat Update Fi Finan nancia cial l Update Update Q&A Q&A PM Opportunity Day 2

PRESENT PRESENTATION ATION AGE AGEND NDA Com Company pany Ove Overview rview Busin Bus iness ess Updat Update Fi Finan nancia cial l Update Update Q&A Q&A PM Opportunity Day 3

Company Overview Premier Group 6 Business Units Consumer Products Business ( สายธุรกิจสินค้าอุปโภคบริโภค ) Information Technology Real Estate & Hotel Business Group Business ( สายธุรกิจเทคโนโลยีสารสนเทศ ) ( สายธุรกิจอสังหาริมทรัพย์และกลุ่มธุรกิจโรงแรม ) Environmental Business Social Sustainability Development ( สายธุรกิจสิ่งแวดล้อม ) ( สายงานพัฒนาความยั่งยืนของสังคม ) Financial Service Car Rental Business and Transportation Service Business ( สายธุรกิจบริการทางการเงิน ) PM Opportunity Day 4

Company Overview The Pre Th e Premier ier Valu Value Cold Storage & WH Service Manufacture of Food Harmonious Alignment of Success ( ความส าเร็จร่วมกันอย่างยั่งยืน ) PCI,PMF,PFP PFP Bus usin iness Em Emplo loyees Socie ociety ( ธุรกิจก้าวหน้า ) ( พนักงานมั่นคง ) ( สังคมยั่งยืน ) Distribution PMSE, PM PM Opportunity Day 5

Company Overview Revenue Structure of the company and subsidiaries Brand Management Manufacture of Food and Distribution (PCI, PMF, MVN) (PM, PMSE, TGD) Cold Storage Services (PFP) บมจ. พรีเมียร์ มาร์เก็ตติ้ง ( PM) บจก. พรีเมียร์ โฟรเซ่น โพรดักส์ (PFP) บจก. เดอะ กู๊ด ดริงค์ (TGD) บจก. พี.เอม.ฟูด ( PMF) บจก. พีเอ็ม เอสอี ( PMSE) บจก. พรีเมียร์ แคนนิ่ง อินดัสตรี้ (PCI) บจก. มีวนา (MVN) PM Opportunity Day 6

PRESENT PRESENTATION ATION AGE AGEND NDA Com Company pany Ove Overview rview Busin Bus iness ess Updat Update Fi Finan nancia cial l Update Update Q&A Q&A PM Opportunity Day 7

Business Update PM Company Over M Company Overview view Prem Premier ier Marke Marketin ting PCL PCL (PM) PM) distributes products through distribution channel such as modern trade, traditional trade and cash van which has covered a network of more than 30,000 stores nationwide and overseas distribution of ‘ TARO ’ fish snacks. In order to create opportunities for distribution nationwide With Sales Team over Visiting stores nationwide For more than 200,0 00 Stores 2 00 Staff 30,0 00 Stores Modern Trade Traditional Cash Van Trade (Shops) PM Opportunity Day 8

Business Update PM Company Over M Company Overview view Premier Premier Marke Marketin ting PCL PCL (PM) PM) is the distributor of consumer products, divided into 5 product categories. Snacks ผลิตภัณฑ์ขนมขบเคี้ยว Food and Beverage ผลิตภัณฑ์อาหารและเครื่องดื่ม Confectionery ผลิตภัณฑ์ลูกอม Personal Care and Household Goods ผลิตภัณฑ์ของใช้ส่วนตัวและของใช้ใน ครัวเรือน Medicine, Pastille and Nutrition Food ผลิตภัณฑ์ยา. ยาอม และอาหารเสริม PM Opportunity Day 9

Business Update PM Po M Portfo rtfoli lio Sna Snack cks TARO TARO CA CALBEE LBEE & J & JAXX & B AXX & BUN BU BUN FU FULLO LLO SH SHINM INMAI AI COCORI COCOR I & OT & OTORI ORI PM Opportunity Day 10

Business Update PM Po M Portfo rtfoli lio Food Food and nd Beve vera rage KING KING ’ S S KITC KITCHEN HEN MAEJI MAEJIN MEGACHEF MEGACHEF SAPPE SAP E & PR & PREA EAW W CO COFFE FFEE PM Opportunity Day 11

Business Update PM Po M Portfo rtfoli lio Confe onfect ctiona ionary ry OLE ’ OLE CORYF CO RYFIN IN-C PM Opportunity Day 12

Business Update PM Po M Portfo rtfoli lio Persona Pe rsonal l Care re and nd House Household old Goods Goods CUSSONS CUSS ONS BABY BABY IMP IMPER ERIA IAL L LEA LEATHER THER CAREX CAREX JACKCHIA JACKC HIA GROUP GROUP PM Opportunity Day 13

Business Update PM Po M Portfo rtfoli lio Medicine Medi cine, , Pa Pastill stille and nd Nutrition utrition Food Food BOTAN BOTAN BANNER BAN ER UTAI TAITIP TIP YATA YATARD RD 4 4 TRA TRA KILE KILEN PM Opportunity Day 14

Business Update PM Po M Portfo rtfoli lio o Upd pdate ate New w Pro Product duct (คั่วกลาง-เข้ม) (คั่วเข้ม) กาแฟออร์แกนิค .. .. ออราบิก้า Dec ec ’ 18 18 PM Opportunity Day 15

Business Update PM Po M Portfo rtfoli lio o Upd pdate ate New w Pro Product duct (สบู่เหลวคัสสันคิดส์ชมพู ) Sep ’ 18 Sep 18 Dec ’ 18 Dec 18 (น ้ายาล้างมือแคเร็กซ์ชนิดเติม) (ไก่ย่างซอสญี่ปุ่น) (ซอสเอ็กซ์ตร้าบาร์บีคิว) Sep Sep ’ 18 18 May ’ 18 May 18 Jun un ’ 18 18 (สบู่และแชมพูคัสสันเบบี้สีฟ้า-ชมพู) Sep ’ 18 Sep 18 PM Opportunity Day 16

Business Update PM Po M Portfo rtfoli lio o Upd pdate ate New w Pro Product duct Nov ov ’ 17 17 Jun un ’ 18 18 PM Opportunity Day 17

Business Update PM Po M Portfo rtfoli lio o Upd pdate ate TARO Bra TARO Brand nd Commun Communica ication tion Q1 ’ 18 18 TVC TVC 30 Sec 30 Sec Q4 ’ 18 18 TVC TVC 30 Sec 30 Sec PM Opportunity Day 18

Business Update Market Upd Marke Updat ate Total tal Tha hail iland nd – Valu lue % Chang Change Total tal Tha hail iland nd – Total tal Sale Sales ( (MB) B) Total tal Tha hail iland nd – Valu lue % Sha Share 32,300.6 100.0% 5.4% Snacks Snacks Snacks 34,204.0 100.0% 5.9% 10,612.0 32.9% 8.9% Potato Chip Potato Chip Potato Chip 11,991.6 35.1% 13.0% 10,243.9 31.7% 7.1% Extruded Extruded Extruded 10,206.2 29.8% -0.4% 13.8% 4,445.7 4.1% Nuts Nuts Nuts 13.3% 4,562.0 2.6% 7.8% 2,533.0 -6.8% Fish Snack Fish Snack Fish Snack 8.4% 2,864.9 13.1% 5.1% 1,657.2 1.1% CuttleFish CuttleFish CuttleFish 5.0% 1,693.1 2.2% 3.8% 1,236.7 3.7% Rice Cracker Rice Cracker Rice Cracker 3.8% 1,298.6 5.0% 4.1% Prawn 1,313.5 10.5% Prawn Cracker Prawn Cracker 3.9% Cracker 1,332.8 1.5% -18.5% 0.8% 258.8 Popcorn Popcorn Popcorn 0.7% 254.8 -1.5% FY2017 FY2018 PM Opportunity Day 19

Business Update Marke Market Upd Updat ate Market Share (as of Dec 2018) Lay's 26.8% (YTD:+0.4%) Others 37.4% (YTD:-1.2%) Total Taro 7.3% (YTD:+0.5%) Koh-kae 6.5% Hanami 2.0% (YTD: 0.0%) (YTD:-0.2%) Pringles Chips Total Bento 4.1% 3.4% (YTD:+0.1%) (YTD:-0.1%) Total Tasto 3.4% Cornae 3.2% Tong Garden 2.9% (YTD:+0.5%) Dozo 2.8% (YTD:-0.1%) (YTD:-0.1%) (YTD:0.0%) PM Opportunity Day 20

Business Update Marke Market Upd Updat ate Fish Snack Market Share (as of Dec 2018) Fresh Fish Others Tenjang 4.7% 0.7% 1.7% Fisho 2.2% Bento Fish Snack 4.9% Taro Crispy 4.9% Taro Original 80.9% PM Opportunity Day 21

Business Update PM PM 5 5 Yea Years His s Histo torical ical Sa Sales P les Per erform forman ance ce Uni nit: t: M MB 3,558 YOY +9.5% CAGR GR +3.5 .5% 3,249 3,203 3,149 3,103 YOY: Year over Year CAGR: Calculated from FY14-FY-18 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 PM Opportunity Day 22

Business Update 5 5 Yea Years Sna rs Snack ck Mar arke ket Sal Sales es Val alue Uni nit: t: M MB 9,094.8 Lay ’ s: YO Lay YOY Y +11.7%, CAG AGR +5.3% 8,140.2 7,700.3 7,560.9 7,399.2 Taro: aro: YO YOY Y +16 16.7 .7%, %,CAGR CAGR +8.0 8.0% 2,408.7 2,289.7 2,236.3 2,078.4 Kokae: Koka : YO YOY Y -0.1%, %,CAG AGR +11.2% 1,767.3 2,132.2 2,233.6 2,063.8 1,943.1 Bent Be nto: o: YO YOY Y +0.3%, CAG AGR +7.6% 1,459.7 1,456.2 1,423.9 1,428.4 1,262.2 1,064.1 YOY: Year over Year CAGR: Calculated from FY14-FY-18 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 Source: Market research data from Nielsen PM Opportunity Day 23

Business Update Int nternati ernational nal Upd Updat ates es CHI HINA NA Dis Distrib tribut utio ion n  Co Consu nsumer er Res Resea earc rch WIP IP  partner partner  WIP IP Tr Trade ademar ark Crea Creati tive ve an and Media d Media  appl applicati ication on Ag Agen ency cy Star tart s t shi hippi pping ng  WIP IP (pendi (pen ding ng Tr Tradem ademar ark k regi re gistrati tration) on) PM Opportunity Day 24