Presentation 3 Getting personal: a tailored advertising experience Get Media Smart – social media
2 Getting personal: a tailored advertising experience These ads are from one person’s Facebook page – what can we learn about them? SPONSORED Create Advert SPONSORED Create Advert SPONSORED Create Advert What might they have been GilletteUK Community Health is Crucial| GSK WIN YOUR STYLE Watch the One Stroke Shave. Now possible Change.gsk.com www.topman.com searching for with Gillette Fusion ProGlide with #FlexBall Small local charities have the ability to Fancy winning a personalised wardrobe? Of Tech... #changelives in their communities. Read more course you do! Simply take our quiz to enter. abo... previously? Create your first email in minutes with Campaign Monitor Terms Apply. Get started Now! Order your free SIM Now Login.createsend.com OXJAM NEEDS YOU Giffgaff.com Create stunning emails in minutes. Outstanding local volunteers wanted to help Exam season is approaching. Stay connected organise one massive month of music. with your peers with a gifgaff Sim. Order Now Get Media Smart – social media
3 Getting personal: a tailored advertising experience These ads are from a different person’s Facebook page – what can we learn about them? SPONSORED SPONSORED Create Advert SPONSORED Create Advert What might they have been Build Your Store on FB! Female Volunteers Needed John Lewis Quintilesclinicaltrials.co.uk r.shopify.com Johnlewis.com You could receive £100 per day for taking part searching for We want your daydreams. Phase Eight Collection 8 Guliana Beaded in one of our clinical studies. Lace Dress, Cream - £350 previously? Max Factor UK To celebrate our new glamour Perfect Dress For You ambassador, Max Factor Achieve your career goals Sheinside.com Global Creative Director, Pat www.wearesquared.com Perfect For Fashion Ladies & Always Be in Squared Online is the digital marketing course Trend. Free Shipping & 38% OFF Donʼt McGrath. developed with Google Hesitate! Get Media Smart – social media
4 How do companies know what you like? Some websites use small text files called cookies to keep track of what we do on the internet. They track our search requests, things we view regularly, things we ‘like’ and even who and where we are. Cookies don’t know who we are, just that we are particular individuals. Without them websites wouldn’t know what we have put in our online shopping baskets for instance, or might need us to log in every time we click through to another page on a website. Get Media Smart – social media
5 How do companies know what you like? Websites like Amazon collect information from all their users and then use that data to ‘guess’ what we might be interested in. Get Media Smart – social media
Frequently bought together Customers who bought this item also bought Sponsored products related to this item
7 How do companies know what you like? What other items do customers buy after viewing this item? Look for similar items by category Your Recently Viewed Items and Featured Recommendations Get Media Smart – social media
8 How do companies know what you like? Other websites use the information we provide to help them understand what we might be interested in. Sign up to Facebook – part 1. Get Media Smart – social media
9 How do companies know what you like? Other websites use the information we provide to help them understand what we might be interested in. Sign up to Facebook – part 2. After creating a Facebook page, they ask for more information. Get Media Smart – social media
10 How do companies know what you like? Other websites use the information we provide to help them understand what we might be interested in. Get Media Smart – social media
11 How do companies know what you like? Other websites use the information we provide to help them understand what we might be interested in. The ad preferences page is accessible from every ad on Facebook. Get Media Smart – social media
12 How do companies know what you like? Other websites use the information we provide to help them understand what we might be interested in. Twitter after signup. Get Media Smart – social media
13 How do companies know what you like? Other websites use the information we provide to help them understand what we might be interested in. Twitter after signup – part 2. Get Media Smart – social media
14 How do companies know what you like? Other websites use the information we provide to help them understand what we might be interested in. Twitter after signup – part 3. Get Media Smart – social media
15 mediasmart.uk.com Get Media Smart – social media
Recommend
More recommend
