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Powering the Next Generation of Digital Advertising Results Presentation September 2015 CONFIDENTIAL Disclaimer The information contained in these slides and communicated verbally to you, including the speech(es) of the presenter(s) and any


  1. Powering the Next Generation of Digital Advertising Results Presentation – September 2015 CONFIDENTIAL

  2. Disclaimer The information contained in these slides and communicated verbally to you, including the speech(es) of the presenter(s) and any materials distributed at or in connection therewith (together, the "Presentation") is confidential. Reliance upon the Presentation for the purpose of engaging in any investment activity may expose an individual to a significant risk of losing all of the property or other assets invested. If any person is in any doubt as to the contents of the Presentation, they should seek independent advice from a person who is authorized for the purposes of the Financial Services and Markets Act 2000 (“FSMA") and who specializes in advising on investments of this kind. The Presentation is being supplied to you solely for your information. The The Presentation is being distributed only to, and is directed at, authorized The Company is under no obligation to update or keep current the Presentation has been prepared by, and is the sole responsibility of persons or exempt persons within the meaning of the FSMA or any order information contained in this Presentation or to correct any inaccuracies Crossrider plc. (the "Company"). The directors of the Company have taken made thereunder or to those persons falling within the following articles of which may become apparent, and any opinions expressed in it are subject to all reasonable care to ensure that the facts stated herein are true to the best the Financial Services and Markets Act 2000 (Financial Promotion) Order change without notice. Neither the Company nor any of its respective of their knowledge, information and belief. No undertaking, representation, 2005 (S.I. 2005 (No 1529)) (as amended) (the "Financial Promotion Order") directors, officers, partners, employees or advisers accept any liability warranty or other assurance, expressed or implied, is made or given by or on made pursuant to section 21(5) of the FSMA: Investment Professionals (as whatsoever for any loss howsoever arising from any use of this Presentation behalf of the Company or any of its respective directors, officers, partners, defined in Article 19(5)); and High Net Worth Companies (as defined in or its contents or otherwise arising in connection therewith. The contents of employees or advisers or any other person as to the fairness, accuracy or the Article 49(2)). Persons who do not fall within either of these definitions the Presentation have not been verified by the Company or its advisers. 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These forward-looking statements speak only The Presentation may not be copied, reproduced or further distributed, in "US Securities Act") or under the securities laws of any other jurisdiction, as at the date of the Presentation. Except as required by law, the Company whole or in part, to any other person, or published, in whole or in part, for and are not being offered or sold (i) directly or indirectly, within or into the undertakes no obligation to publicly release any update or revisions to the any purpose without the prior written consent of the Company. US, Canada, Japan, Australia or the Republic of South Africa or (ii) to, or for forward-looking statements contained in the Presentation to reflect any the account or benefit of, any US persons or any national, citizen or resident change in events, conditions or circumstances on which any such statements of the US, Canada, Japan, Australia or the Republic of South Africa, unless are based after the time they are made. such offer or sale would qualify for an exemption from registration under the US Securities Act and/or any other applicable securities laws.

  3. Introduction ADTECH PLATFORMS INVESTING IN MOBI OBILE: E:PROGRESS AND STRATEGY Positioned across the value chain Building technology Big Data Analytics Diversified business models Programmatic RTB for Mobile EXTENDED REACH Video Revenue growth of $14m to $41m Unique monthly users up 70m since IPO to 220m Results Presentation – September 2015 3

  4. Financial Highlights Strong financial discipline Organic revenue growth Adjusted EBITDA $5.5m Revenue up by (H1/14: $7.6m) $14.2m to $40.8m Strong balance Organic revenue sheet growth of $11.4m $78m of cash balances at the Cash generative period end Cash flow from operations No debt $4.1m (H1/14: $4.8m) Results Presentation – September 2015 4

  5. Interim Revenue Analysis Pro-forma Revenue (1) by Channel Statut St atutor ory 2015 2015 2014 2014 % Ch % Chang nge $mi mill llio ion H1 H1 H1 $million Mobile 6.8 1.5 333% Mobile Web Web 34.0 25.1 35% Total To talrevenu nue 40.8 26.6 53% 53% 34.0 25.1 Pro-forma (1) Pr 2015 2015 2014 2014 % Ch Change $mi mill llio ion H1 H1 H1 H1 Mobile 6.8 4.2 62% Web 34.0 25.1 35% 6.8 4.2 To Total talrevenu nue 40.8 29.3 39% 39% H1/14 H1/15 (1) *The H1 /14 revenue presented above includes the results of Ajillion and DefinitiMedia, acquired in May 2014, as if the companies had been part of the group for H1/14 as a whole. Results Presentation – September 2015 5

  6. Revenue Analysis Revenue by Channel Revenue by Geography 3% 3% Rest of the world 4% Mobile 5% United States 17% Germany 6% 37% France United Kingdom 7% Australia Italy Web 9% 83% Brazil Spain 26% Results Presentation – September 2015 6

  7. Interim Margin Analysis Mobile (1) 2015 2014 % Change Margin by Channel $million $million H1 H1 Mobile Web Revenue 6.8 1.5 353% Direct costs (1) (5.4) (1.3) 315% Segment margin 1.4 0.2 600% 11.6 11.5 Margin % 22% 16% +6% Web 2015 2014 % Change $million H1 H1 Revenue 34.0 25.1 35% 1.4 Direct costs (1) (22.5) (13.5) 67% 0.2 Segment margin 11.5 11.6 (1)% H1/14 H1/15 Margin % 34% 46% (12)% (1) Direct costs comprise cost of sales plus traffic acquisition costs included within sales and marketing Results Presentation – September 2015 7

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