ECR DIGITAL PATH TO PURCHASE WEBINAR SERIES OPTIMISING DIGITAL - PowerPoint PPT Presentation

ECR DIGITAL PATH TO PURCHASE WEBINAR SERIES OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE Eoghan PHELAN, Managing Director Eoghan@V360.ie | DIGITAL PATH TO PURCHASE WEBINAR SERIES

OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

Covid-19 will have a dramatic long-term effect on shopping habits | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

4 BEST PRACTICES FOR OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE DYNAMIC FIRST-PARTY SHOPPABLE AUGMENTED FUNNEL SHOPPER VIDEOS AND REALITY MARKETING DATA POSTS ADS | DIGITAL PATH TO PURCHASE WEBINAR SERIES

DYNAMIC FUNNEL MARKETING | DIGITAL PATH TO PURCHASE WEBINAR SERIES

AWARE Optimise ad spend towards the most ENGAGED downstream CONSIDER conversion events DECIDE CONVERT REPURCHASE | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

CAMPAIGN RESULTS -22% 6.7x Lower Cost per Sale Return on Ad Spend | DIGITAL PATH TO PURCHASE WEBINAR SERIES

SHOPPABLE VIDEOS & POSTS | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

CAMPAIGN RESULTS +56% +13% +64% More Website Higher Increase Visitors Conversion Rate in Sales | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

AUGMENTED REALITY ADS | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

CAMPAIGN RESULTS 28% 53% Lift in Purchases Higher CTR | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

FIRST PARTY SHOPPER DATA | DIGITAL PATH TO PURCHASE WEBINAR SERIES

No one knows their shoppers better than retailers do. | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

CAMPAIGN RESULTS 16% 7.5x New Customers Return on Ad Spend | DIGITAL PATH TO PURCHASE WEBINAR SERIES

CAMPAIGN INSIGHTS 51% of Mothercare customers are 25-34. 69% of Mothercare customers use an iPhone / iPad. 2X more likely to have a postgraduate qualification. | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES

CAMPAIGN RESULTS 4x 5:1 Industry Standard CTR Return on Ad Spend | DIGITAL PATH TO PURCHASE WEBINAR SERIES

CAMPAIGN RESULTS 25% of exposed households bought into the category v control during the campaign. 35% incremental households added the product to their ‘Tesco Favourites’. Young adults and families accounted for over 47% of sales. Of those who bought the featured product after being served the ads, 70% bought online, 30% in-store. | DIGITAL PATH TO PURCHASE WEBINAR SERIES

No one knows their shoppers better than retailers do. | DIGITAL PATH TO PURCHASE WEBINAR SERIES

OPTIMISING DIGITAL ADVERTISING TO DRIVE COMMERCE | DIGITAL PATH TO PURCHASE WEBINAR SERIES

| DIGITAL PATH TO PURCHASE WEBINAR SERIES