POWERING DIGITAL ADVERTISING German Equity Forum Fyber N.V. 28 - PowerPoint PPT Presentation

POWERING DIGITAL ADVERTISING German Equity Forum Fyber N.V. 28 November 2017

THE FYBER GROUP 15 140 15 LONDON Publicly Traded BERLIN BEIJING 25 45 FBEN Frankfurt 80 SAN NEW YORK FRANCISCO TEL AVIV 6 Offices Tel Aviv | New York | San Francisco London | Berlin | Beijing €240M €240m €218m Projected revenue in 2017 €129m 300+ 40% Employees of employees in R&D & Product 2015 2016 2017E Gross Revenue 2

FYBER DEVELOPS A NEXT GENERATION, MOBILE-FIRST PROGRAMMATIC MONETIZATION PLATFORM Advertisers Publishers FOCUSED ON ADDRESSING …THROUGH PROPRIETARY, …OFFERING SUBSTANTIAL VALUE PUBLISHERS’ NEEDS… INNOVATIVE TECHNOLOGY… TO OUR DEMAND PARTNERS Making fragmented Comprehensive Making global advertising market proprietary software, audience of over accessible to publishers, designed with the 1.2bn users buyable yield optimization publishers’ needs in mind for advertisers 3 3

4 MARKET OPPORTUNITY 0 1

AD SPEND HAS Worldwide Digital Ad Spend ($bn) US User Time Spent on Mobile (%) BEEN STRONGLY 191 360 3hrs+ / day SHIFTING TO -2% 24% MOBILE AND 12% 56% IN-APP 76% +28% 44% 88% 2015 2020 2017 Mobile Desktop In-app Mobile web VIDEO IS THE US Digital Display Ad Spend ($bn) US Programmatic Video Ad Spend ($bn) FASTEST GROWING AD 13 27 55 FORMAT, ALSO -1% 16% +32% 35% 5 POWERING PROGRAMMATIC 84% +27% 3 65% +61% 8 2 1 2015 2019 2015 2019 Source: eMarketer, 2017; growth rates Mobile Desktop Programmatic Non-Programmatic calculated as CAGR for 2015-2020 and 5 2015-2019 respectively

$120B SIGNIFICANT MARKET Global mobile programmatic ad spend 2019 OPPORTUNITY FOR Independent Ad INDEPENDENT Tech Vendors ADVERTISING $30B 25% TECHNOLOGY 75% PUBLISHERS NEED Ow ned & INDEPENDENT The $30B addressable Operated market will be PROVIDERS TO Platforms dominated by 5-7 large COUNTER independent players MARKET IMBALANCE 6 Source: Estimations based on eMarketer 2017 numbers

7 COMPANY OVERVIEW & LATEST NEWS 0 2

COMPLEMENTARY TECHNOLOGY, DEMAND & PUBLISHER VERTICALS  Leading mediation platform  Expanded direct, SDK- for gaming developers  SDK implemented by implemented publisher thousands of publishers relationships  Incentivized ad units  Ability to monetize display (Rewarded video, Offer wall) and interstitial video units  In-app mobile exchange  Cross-screen video  New app verticals (news, technology (desktop, social, utilities) mobile web, in-app)  New demand sources (DSP, brand campaigns)  Proprietary video player  Premium video demand  Advanced audience  In-house Ad server segmentation capabilities RTB 8

EXTENSIVE DIRECT PUBLISHER RELATIONSHIPS 1.2B 180 10K 35 spread coming passing across from MAUs Countries Apps with Data parameters/user code-on-page (directly from SDK) 9

OVER 10,000 DIRECTLY INTEGRATED APPS, Dania – fix formatting of the slide ACROSS VERTICALS to fit the size of the page Leading Utilities Content Publishers App Developers Kik Rovio Entertainment Line Sega Color Switch Hearst Huffington Post Talkatone MeetMe Sungy Mobile Baidu Pixelberry Studios iHandy TV Guide Daily Mail Text Me Pinger National Rail Ketchapp Gree Gaming Social & Messaging App Developers App Developers ABC News Upday Axel Springer Ask FM Cheetah Mobile 10

VAMP V ideo A d M onetization P latform Dynamic configuration & REVENUE reporting with over 40 DESK data parameters VIDEO Full video support including proprietary formats SUITE AUDIENCE Robust insights about user VAULT engagement & characteristics 11

DIRECT ‘KEEPING IT CLEAN’ INITIATIVE PUBLISHER  Moving away from aggregated supply - closing down specific partners INTEGRATIONS  Focusing primarily on further expanding direct publisher integrations by offering advanced trading tools, ad formats and user data CREATING capabilities to publishers MAXIMUM  Short-term revenue impact – prerequisite for long-term growth VALUE FOR PUBLISHERS & PROVIDING A QUALITY MARKETPLACE ADVERTISERS  Direct publisher inventory – reliable, brand-safe, data-rich  Transparent pricing, increased ROI by cutting intermediaries  Advanced programmatic environment supporting all ad formats VALUE OF DIRECT PUBLISHER INTEGRATIONS  Optimized monetization through more, higher quality data  Meeting advertisers’ requests for direct supply & unique inventory  Transparent, clean marketplace creating pull on both advertisers and publishers-side MeetMe Color Switch Cheetah Mobile ABC News Daily Mail Huffington Post Line Text Me Baidu Pinger Pandora Glu Games

13 FINANCIALS OVERVIEW 0 3

KEY FINANCIALS PRO-FORMA FINANCIALS Q3 2017 YTD GROSS REVENUE DEVELOPMENT Q1-Q3 Q1-Q3 Q3 Q3 Year €240.0m In €m 2016 2017 2016 2016 2017 €218.1m Revenues 177.2 147.1 57.5 52.3 218.1 Revenue share (125.0) (103.3) (40.3) (37.3) (155.7) to third parties Gross Margin 52.2 43.8 17.2 15.0 62.4 €129.1m Gross Margin % 29.5% 29.8% 29.9% 28.7% 28.6% €64.0m Personnel costs (32.9) (29.7) (10.9) (10.6) (41.0) €43.3m IT Cost (13.9) (7.4) (4.7) (3.0) (11.6) Other operating (12.7) (17.8) (3.7) (7.2) (13.8) expenses, net 2013 2014 2015 2016 2017E EBITDA (Adj) (3.4) (3.7) 0.4 (1.6) (4.6)  Stable topline development through strong market EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) positioning  At an average gross margin of 30% from 2017E- 2020E Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial statements and reflect adjustments made (Please refer to note 2 of the Interim Financial Statements for Q3 2017). 14

CLEAR ROAD TO PROFITABILITY €15.0m -€1.9m to €0.1m -€5.8m TARGET 2020  Gross revenue run rate of -€12.1m €600 million 2015 2016 2017E 2018E  EBITDA margin between 8% and 10% 15

FOCUSING ON THE AREAS OF FASTEST MARKET GROWTH PROGRAMMATIC MOBILE 67% of revenues from programmatic 73% of revenues from mobile 45%+ growth in Q1-Q3 2017 YoY 14%+ growth in Q1-Q3 2017 YoY 11% 23% 23% 27% 33% 40% 44% 66% 89% 77% 77% 73% 67% 60% 56% 34% FY2015 FY2016 Q1-Q3 2016 Q1-Q3 2017 FY2015 FY2015 FY2016 Q1-Q3 2016 Q1-Q3 2017 Programmatic Non-Programmatic Mobile Desktop 16

FOCUSING ON THE AREAS OF FASTEST MARKET GROWTH VIDEO APAC 27% of revenues from APAC 43% of revenues from video 30% growth in Q3 2017 QoQ 20% growth in Q1-Q3 2017 YoY 2% 4% 5% 11% 21% 27% 57% 57% 57% 37% 74% 30% 28% 48% 45% 43% 43% 43% 43% 26% Q1 2017 FY2015 FY2016 Q1-Q3 2016 Q1-Q3 2017 Q1 2017 Q2 2017 Q3 2017 Video Display NA EMEA APAC RoW Gross revenue based on publisher location 17

18 OUTLOOK 0 4

NEW, UNIFIED FYBER BRAND WILL BE LAUNCHED IN Q1 2018 RTB 19

 EXTENSIVE DIRECT PUBLISHER RELATIONSHIPS Our technology is trusted by more than 10,000 app- developers who integrated our code into their apps  DATA POWERHOUSE Extensive and robust data covering 1B+ user-base, enabling both buyers and sellers to automate and optimize transactions  MOBILE-FIRST PROGRAMMATIC PLATFORM Introducing leading-edge programmatic (data-driven, automated) tools for the in-app environment while providing advanced capabilities in the web environment (mobile & desktop)  ADVANCED DIGITAL VIDEO CAPABILITIES POINTS OF Extensive video tools that support industry standard FOCUS AND formats while offering proprietary, innovative video ad-units and technology DIFFERENTIATION 20

TECHNOLOGY THAT ADDRESSES THE INDUSTRY’S MOST BURNING NEEDS  POWERFUL EXCHANGE First to successfully combine Programmatic and Direct Sales (User Acquisition, Direct Response & Brand campaigns)  UNIFIED AUCTION Auctioning multiple types of demand partners in real time (Ad Networks, Private Deals, Programmatic)  SEE THROUGH PLATFORM All transactions carried out via fair auction - Visible to all partners on our transparent, granular reporting interface  DATA-DRIVEN AUDIENCE SEGMENTATION Enable both publishers and demand partners to package & target audiences based on the parameters they care about INVENTORY MANAGEMENT TOOLS THAT  OUR OPTIMIZE REVENUE & USER EXPERIENCE Empower publishers to engage with users based on their GAME PLAN tolerance to ads and monetization potential 21

THANK YOU!

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