Planning For a Successful Parcel Tax Measure Portola Valley School - PowerPoint PPT Presentation

Planning For a Successful Parcel Tax Measure Portola Valley School District August 14, 2019 Sabrina Kochprapha, Senior Consultant TBWB Strategies

TBWB Parcel Tax Process

Step 1: Feasibility  Poll  Political landscape  Election timing  Competing issues  Tax rate  Potential controversy  Programs

Step 2: Build Consensus  Inform and engage internal school community  Parents  Staff  Students  PTO  Foundation  Inform and engage external community  Elected leaders  Neighborhood leaders  Business leaders

Step 3: Build a Strong Measure  Resolution calling election  Ballot question  Rate/Duration/Exemptions  Uses of Funds  Board vote

Step 4: Campaign  Private fundraising  Phone banks  Social/Digital  Lawn signs strategies  Direct mail  GOTV  Endorsements

March 2020 Election Planning Timeline Build a Advocacy Feasibility Build Strong Campaign Study Consensus Measure  Poll  Political  Write resolution  Private  Phone banks  Election Landscape  Ballot question fundraising  Lawn signs timing  Competing  Non-advocacy  Direct mail  GOTV  Tax Rate issues communication  Website  Programs  Potential  Consensus building  Endorsements controversy  Board vote