PERALTA COMMUNITY COLLEGE DISTRICT Colleges Data Portfolio Workshop - PowerPoint PPT Presentation

PERALTA COMMUNITY COLLEGE DISTRICT Colleges Data Portfolio Workshop • Berkeley City College Presented by • College of Alameda Collaborative Brain Trust • Laney College April 7, 2016 • Merritt College

President’s Welcome • Overview of PCCD’s Educational Master Plan Project • Purpose and Value of an Educational Master Plan (EMP) • Relationship between EMP and College’s ACCJC Accreditation • Alignment with PCCD Goals • Introduction of CBT

About the Collaborative Brain Trust • CBT has been serving California Community College’s since 2008. • CBT assist colleges and districts with strategic planning, educational master planning, accreditation support, fiscal analysis and human resource consulting. • CBT consultants have community college experience as faculty and administrators. • CBT assembles a customized team of experienced professionals for each project. • CBT’s core values are innovation, transparency, constituent inclusiveness, and data driven analyses/assumptions to guide effective planning and goal setting.

CBT Team Members and Campus Leads • Fran White, Ph.D. Team Leader and campus lead for BCC • Julie Slark, Data Team Lead, and co-lead for BCC • Dan Rosenberg, Data Team Member, and campus lead for Laney College • Ed Buckley, Team Member and campus lead for Merritt College • Nicki Harrington, Team Member and campus lead for COA • Bob Barr, Data Team Member

EMP Project for PCCD • EMP Phases and Timeline  Internal Scan  External Environmental Scan  Survey  Data Summit  College Portfolio Review & Planning Assumptions  Goal-Setting  Plan Development and Campus Feedback • Introduction of College EMP Work Group • Importance of Campus Engagement

The External Environment

Service Areas

Population Characteristics Average Household Size Service Areas Race and Ethnicity Profiles 3.5 60% 2.9 2.9 2.7 3.0 2.4 2.3 2.3 2.2 2.5 50% 2.0 1.5 1.0 40% 0.5 0.0 Berkeley College Laney Merritt Peralta Alameda California 30% City of College College CCD County College Alameda 20% Median Age 10% 39.0 38.4 38.2 38.5 38.0 37.4 37.1 37.5 36.9 37.0 0% 36.1 Some Hispanic 36.5 35.7 Am. Pacific Two or 36.0 White Black Asian Other Origin 35.5 Indian Islndr More Alone Alone Alone Race (Any 35.0 Alone Alone Races 34.5 Alone Race) 34.0 Berkeley City College 54.5% 13.8% 0.5% 19.7% 0.2% 4.5% 6.8% 11.2% College of Alameda 36.8% 17.6% 0.8% 27.8% 0.4% 10.2% 6.4% 20.2% Laney College 40.0% 18.3% 0.7% 24.6% 0.4% 9.4% 6.5% 18.9% Merritt College 32.7% 24.8% 0.9% 16.3% 0.8% 18.7% 5.8% 34.0%

Language Spoken at Home Percentage of Population Who Speak the Indicated Language at Home and do not Speak English Well Berkeley City College of Merritt Laney College College Alameda College Service Area Service Area Service Area Service Area 5 to 17 years Speak Spanish 0.0% 0.2% 0.1% 0.4% Speak other Indo-European languages 0.0% 0.0% 0.0% 0.0% Speak Asian and Pacific Island languages 0.1% 0.2% 0.2% 0.2% Speak other languages 0.0% 0.0% 0.0% 0.0% 18 to 64 years Speak Spanish 1.0% 4.1% 3.7% 8.8% Speak other Indo-European languages 0.2% 0.2% 0.2% 0.2% Speak Asian and Pacific Island languages 1.2% 5.1% 4.2% 3.1% Speak other languages 0.0% 0.3% 0.1% 0.2% 65 years and over Speak Spanish 0.2% 0.4% 0.4% 0.8% Speak other Indo-European languages 0.1% 0.1% 0.1% 0.1% Speak Asian and Pacific Island languages 0.6% 3.0% 2.4% 1.3% Speak other languages 0.0% 0.0% 0.0% 0.0% Total 3.4% 13.6% 11.4% 15.1%

Income Service Area Income Profile $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 Median Household Income Per Capita Income Berkeley City College 61,043 42,175 College of Alameda 50,169 32,090 Laney College 52,939 35,060 Merritt College 54,614 29,807

Educational Attainment Berkeley City College Service Area Population Age 25+ Years Laney College Service Area Population Age 25+ Years By By Educational Attainment Educational Attainment 35% 30% 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% 0% HS Post- 0% Less than Some Associate' Bachelor's Diploma Secondary HS Post- HS College s Degree Degree Less than Some Associate' Bachelor's or GED Degree Diploma Secondary HS College s Degree Degree or GED Degree Berkeley City College Service 5.9% 9.6% 15.1% 4.5% 31.7% 33.2% Area Laney College Service Area 15.5% 15.2% 18.5% 6.0% 25.5% 19.2% Peralta CCD 14.9% 14.7% 17.7% 5.6% 25.2% 21.8% Peralta CCD 14.9% 14.7% 17.7% 5.6% 25.2% 21.8% Alameda County 13.6% 19.1% 18.8% 6.7% 24.6% 17.2% Alameda County 13.6% 19.1% 18.8% 6.7% 24.6% 17.2% California 18.6% 20.7% 22.1% 7.8% 19.4% 11.2% California 18.6% 20.7% 22.1% 7.8% 19.4% 11.2%

Industry Employment Laney College Service Area Civilian Employment by Industry Health care and social assistance 14.7% Professional, scientific, and technical services 12.1% Educational services 10.6% Retail trade 9.4% Accommodation and food services 7.8% Other services, except public administration 6.1% Manufacturing 6.1% Construction 4.7% Administrative and support and waste management services 4.4% Finance and insurance 4.2% Public administration 4.0% Transportation and warehousing 4.0% Information 3.4% Arts, entertainment, and recreation 3.0% Wholesale trade 2.3% Real estate and rental and leasing 2.2% Utilities 0.6% Agriculture, forestry, fishing and hunting 0.3% Management of companies and enterprises 0.1% Mining, quarrying, and oil and gas extraction 0.0% 0% 2% 4% 6% 8% 10% 12% 14% 16%

Fastest Growing Occupations (Alameda & Contra Costa Counties) 2014 First Quarter Annual Estimated Projected Percent Wages [1] Average Occupational Title Employment Employment Change 2012- Percent Median Median 2012** 2022 2022 Change Hourly Annual Pipelayers 500 870 74.0% 7.4% $29.54 $61,435 Brickmasons and Blockmasons 560 830 48.2% 4.8% $28.45 $59,178 Personal Care Aides 23,590 34,480 46.2% 4.6% $9.95 $20,687 Dental Laboratory Technicians 510 730 43.1% 4.3% $20.12 $41,837 Market Research Analysts and Marketing Specialists 5,240 7,480 42.7% 4.3% $37.50 $77,994 Meeting, Convention, and Event Planners 610 870 42.6% 4.3% $23.05 $47,949 Biomedical Engineers 660 940 42.4% 4.2% $50.01 $104,014 Personal Financial Advisors 1,860 2,640 41.9% 4.2% $36.69 $76,332 Information Security Analysts 750 1,060 41.3% 4.1% $51.80 $107,738 Skincare Specialists 540 760 40.7% 4.1% $17.35 $36,094 Web Developers 1,320 1,850 40.2% 4.0% $37.00 $76,951 Painters, Construction and Maintenance 3,560 4,920 38.2% 3.8% $21.48 $44,687 Computer-Controlled Machine Tool Operators, Metal and 420 580 38.1% 3.8% $19.51 $40,577 Plastic Multimedia Artists and Animators 2,020 2,750 36.1% 3.6% $39.08 $81,301

Student Participation Rates Laney College Student Participation Rate % City 2011 2012 2013 2014 2015 Chang e Oakland 17.3 15.8 16.2 15.5 15.6 -10% Richmond 4.9 4.9 5.3 5.0 4.9 -1% Alameda 14.1 13.3 12.8 12.2 12.7 -10% Berkeley 9.1 8.7 8.5 8.2 7.6 -16% San Leandro 8.5 8.7 8.5 8.1 8.8 3% Berkeley City College Student Participation Rate % City 2011 2012 2013 2014 2015 Change Berkeley 14.8 13.6 15.5 16.5 17.1 16% Oakland 4.6 3.9 4.4 4.2 4.2 -9% Richmond 6.5 6.4 7.2 8.0 8.3 27% El Cerrito 12.4 10.2 12.0 11.7 11.1 -10% Emeryville 28.0 30.1 33.3 31.8 32.6 16%

Student Participation Rates Laney College Student Participation College of Alameda Student Rate Participation Rate 20 25 18 STUDENTS PER 1,000 POPULATION STUDENTS PER 1,000 POPULATION 20 16 14 15 12 10 10 8 6 5 4 2 0 2011 2012 2013 2014 2015 0 2011 2012 2013 2014 2015 Oakland Alameda Richmond Oakland Richmond Alameda Berkeley San Leandro San Leandro Berkeley Emeryville

Survey Results – Strengths of the Colleges What do you believe are the greatest strengths of the College? (Select all that apply) Answer Options Response Percent Response Count 43.0% 203 1 Fellow students and colleagues 41.7% 197 2 Faculty expertise 34.3% 162 3 Library services Career technical pgms that prepare students for growing job 31.4% 148 4 mkts 30.1% 142 5 Faculty support 29.2% 138 6 Welcoming and well-maintained appearance of campus 28.8% 136 7 Cleanliness of facilities 28.0% 132 8 Ease of registration/enrollment 26.5% 125 9 Availability of classes 25.8% 122 10 Tutoring services

Survey Results – Areas Needing Improvement What do you believe are the most significant areas needing improvement at the College? (Select all that apply) Response Answer Options Response Count Percent 1 Availability of classes 38.3% 175 2 Strategies to ease high cost of textbooks 38.3% 175 3 Ease of registration/enrollment 36.5% 167 4 Cleanliness of facilities 33.3% 152 5 Parking 31.5% 144 6 Classroom technology 30.2% 138 7 Classroom facilities 30.0% 137 8 College website 29.5% 135 9 Student services 28.2% 129 10 Student access to technology 27.8% 127

Internal Environmental Scan Staff & Students