People Place Passion Pro fi t
Introduction OHG is one of the largest hotel franchisees in Europe. It’s close ties to Marriott and IHG enable a strong growth program. Ti e Stuttgart Marriott Hotel Sindel fi ngen, Glow Hotel Eindhoven, Hotel Nassau Breda, an Autograph Collection Hotel and the AC Hotel Mainz are currently in operation. Ti e pipeline of new products is well fi lled up and at least 5 hotels will open in 2018. In total 16 more hotel leases will be signed in 2017. OHG is able to fi nd good locations relatively easy due to its excellent relationships with leading real estate developers. Interstate brings solid and results driven management. Ti e strategic alliance between OHG and Interstate o fg ers the best alternative for hotel property investors. Strong operational knowledge and experience with almost all international brands and also a deep understanding of real estate development and investment. It has given the OHG activities new dynamics. Hotel Nassau Breda, an Autograph Collection hotel
Hotel Nassau Breda
Growth Strategy OHG was established 4 years ago with the objective to become a leading hotel operating company in Europe. OHG is Germany and Netherlands based and focusses on Germany, Ti e Netherlands, France, Belgium and Spain. Other countries in Western Europe are also on the expansion list. Germany is the bi gh est continental hotel market and the German economy is considered to be the growth engine of the EU. OHG considers the German market to be the backbone of its portfolio. Ti e Benelux countries represent one of the strongest hotel markets in Europe. Marriott and IHG are perfect partners for OHG because of their growth ambition, excellent sales and distribution system, clear and well perceived brands, and, last but not least, a personal approach by competent and friendly people. OHG is aiming at opening 4 to 5 hotels per annum. Most of those are new built, some are conversions. Moxy, Düsseldorf Part of the pipeline are own developments. For example the 438 rooms Holiday Inn Express in Amsterdam and the 159 rooms Moxy in Düsseldorf are being developed by OHG. More developments are in the pipe line.
Growth Strategy Lease platform In order to accelerate OHG’s growth and to reduce the capital re q uirements, OHG has adopted a leasehold approach. Furthermore OHG re q uires a Turn „Spoon” delivery of all hotels, thus putting the initial investments in FF&E and O&E to the landlord. All hotels are taken on a long term lease, backed by an e q ually long franchise or management agreement with Marriott or IHG. Ti e leases are backed by the brand, mostly in the form of an Owner Agreement (see under legal structure) and rent guarantees. Moxy & RIBM, street view, Hamburg Harburg Operational knowledge and expertise Interstate Hotels & Resorts, world’s largest independent hotel manager, takes care of all hotels in operation. Focussed on results, highly cash driven and with an excellent track record, Interstate makes sure that the whole portfolio prospers. Furthermore the brands add value to the hotels managed. All hotels pro fi t from the brand’s sales, fi nance, distribution and revenue management. Glow Eindhoven
Some Highlights We are proud to present a few highlights of our track record • Stuttgart Marriott Hotel Sindel fi ngen has been fully refurbished by OHG. All 260 rooms (including bath room) have been restyled. Ti e hotel is ready for the future re fl ecting the new brand style Marriott adopted only recently. Ti e turn over has increased by over 60% since OHG took over in the second half of 2013. • Hotel Nassau Breda, an Autograph Collection Hotel, has been designed by OHG’s design team. Ti e design is highly acclaimed. A nomination for the Dutch Hotel Design price was the reward. Ti e hotel celebrated its fi rst anniversary in May 2017. • In Mainz OHG has created the fi rst AC hotel in Germany. Once again OHG has chosen to convert a beautiful old building into a modern, life style hotel. It already is the leading hotel in town. • In Amsterdam OHG is building the bi gh est Holiday Inn Express in Europe. • OHG is on Marriott’s shortlist of preferred franchisees in Europe due to the fact that OHG is fl exible, professional and fast. OHG also is Marriott’s largest multi brand franchisee.
Company Structure Frangula Alnus Groep Pools Zaad BV Het Paradepaard BV BV Rick van Erp Willem Jan van Zon Adrie Kros 38% 38% 24% Odyssey Paradepaard Amsterdam Beheer BV I BV Odyssey Hotel Breda BV Hotel real estate development; Paradepaard OHG Hotelexploitatie HIEX Beheer BV Holding BV Keizersgracht BV Amsterdam Moxy Düsseldorf Odyssey Düsseldorf GmbH i.G. Odyssey Mainz GmbH Odyssey Stuttgart Sindel fi ngen GmbH
Green Parlour
OHG Team Willem Jan van Zon CEO Rick van Erp CEO Strategy, development Strategy, development portfolio, investor portfolio, brand relationships, brand and relationships, legal. company identity Päivi Hagedoorn Overall operations Operations, HR Rutger van Erp Project manager, focus Jeroen Jansen on developments and IT manager pre-openings Adrie Kross CFO Stephanie Nierhaus Finance and legal Operations and pre- openings
Design Examples
Hotels Below please fi nd a list of some of OHG’s hotels • Stuttgart Marriott Hotel Sindel fi ngen, 260#, open; • Glow, Eindhoven, 40#, open; • Hotel Nassau Breda, an Autograph Collection Hotel, 94#, open; • AC Eden, Mainz, 58#, open; • Moxy Düsseldorf, 159#, opening February 1, 2018; • Moxy Darmstadt, 178#, opening September 2018; • CourtYard Darmstadt, 150#, opening October, 2018; • HIEX Amsterdam, 438#, opening Q4, 2019; • CYBM 327#, Hamburg Harburg, opening Q 2, 2019; • Moxy / RIBM Bonn, 257#, opening October 1, 2018; • Alo fu Ti e Hague, 177#, opening Q3 2018; • Moxy Kelsterbach, 180#, opening November 2018; • Moxy / RIBM, 252#, Hamburg Altona, opening Q1, 2019
Contact OHG Taalstraat 40 NL-5261 BE Vught Ti e Netherlands OHG Kaiserswertherstraße 115 D-40880 Ratingen (NRW) Germany info@odysseyhotels.nl www.odysseyhotels.nl
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