OVERVIEW • TRUFFLE MARKETS IN FRANCE • TYPES OF TRUFFLE MARKETS • REGULATORS • MARKET TRENDS • CONCLUSION www.hillsandcreations.com.au/truffiere
An authentic truffle hunter Market corner in Sarlat Hunting for wild truffles In native forest - Perigord www.hillsandcreations.com.au/truffiere
TRUFFLE MARKETS Ste Alvere communal truffle market www.hillsandcreations.com.au/truffiere
TRUFFLE MARKETS Market on the public place Market in the main street St Paul Trois Chateaux - Lalbenque - Quercy Provence www.hillsandcreations.com.au/truffiere
MARKET REGULATORS Local Councils Local Truffle Growers Associations Both employ the “COMMISSAIRES” Are independent people Have an extensive knowledge of truffles Are trained by the French National Truffle Growers Association www.hillsandcreations.com.au/truffiere
COMMISSAIRES They have authority in the sorting of the truffles and in the grading process. They apply the European norms. They help/advise the public during markets They ensure the market goes as per the rules www.hillsandcreations.com.au/truffiere
IN CONCLUSION TRUFFLE MARKETS REGULATED NON REGULATED • Provides guarantee to the • Takes place anywhere public on the quality • Uncertainty of the qualit of • Protects the french the purchase production from • Cheaper buying price for importation consumers • Ensures the best selling price for the producers www.hillsandcreations.com.au/truffiere
From word of mouth to Markets and Fairs • 1960’s - word of mouth selling practices • 1970’s - sales of truffles on fruit and vegie markets • 1980’s – first truffle stalls • 1990’s – first legislations towards regulated truffle markets www.hillsandcreations.com.au/truffiere
Not everybody likes the smell… www.hillsandcreations.com.au/truffiere
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