Outreach & Branding Services Update for Employer Engagement Committee Aug. 22, 2018
Getting To Know WDC Rapid Response Services Olomana Loomis ISC 2
1. Identity Assessment Qualitative assessment: Quantitative assessment: Statewide survey of businesses 25 interviews with business leaders ● ● Obtaining bids from SMS, ○ Employers on O‘ahu, Maui, ○ OmniTrak, and Ward Research Hawai‘i and Kaua‘i Research firm to be selected ○ Large and small businesses ○ based on cost and proposal Established and growing industries ○ Online survey methodology for ○ efficiency and effectiveness In the field in October ○ Olomana Loomis ISC 3
Preliminary Interviewee List (Based on WDC Affiliation) Preliminary Interviewee List (Based on WDC Affiliation) Industry O‘ahu Kaua‘i Maui Hawai‘i Michael Kamiya, 1. Agriculture Kamiya Gold ** Sheryl Nojima, Gray, 2. Construction Hong, Nojima & Associates ** 3. Energy Alicia Moy, Hawaii Gas ** Beth Whitehead, 4. Financial American Savings Bank ** Yvette Gibson 5. Healthcare Hawai‘i Pacific Health ** ** = WDC Board Member (continued on slide 5) Olomana Loomis ISC 4
Preliminary Interviewee List (Based on WDC Affiliation) Industry O‘ahu Kaua‘i Maui Hawai‘i 6. Hospitality Jason Ito, Kyo-ya ** 7. Restaurants 8. Retail Barry Taniguchi, KTA ** Sunshine Topping, 9. Technology Hawaiian Telcom ** ** = WDC Board Member Olomana Loomis ISC 5 Olomana Loomis ISC 5
2. Branding Identity Branding identity concepts ● American Job Center Hawaii ○ Localizing the brand ○ Articulating the brand (Five Categories of Brand Personality) ○ Sincerity ■ Excitement ■ Competence ■ Sophistication ■ Ruggedness ■ Brand maintenance process and users guide ● Brand rollout plan ● Olomana Loomis ISC 6 Olomana Loomis ISC 6
3. Outreach Plan Key Performance Indicators ● Audience Profiles ● Key Messages ● Strategies ● Increasing awareness ○ Building relationships and partnerships ○ Statewide strategies ○ Island-specific strategies ○ Industry-specific strategies ○ Proposed Activities and Schedule ● Materials and Estimated Costs ● Olomana Loomis ISC 7
Project Timeline Project Timeline September: November-December: February: Begin interviews Analyze survey findings Refine brand rollout plan ● ● ● Develop survey Develop brand Refine outreach plan ● ● ● Initial branding maintenance process & ● concepts users guide October: March: January: Wrap up interviews Complete brand ● Complete identity ● ● Survey in the field rollout plan assessment report ● Test branding Draft brand rollout plan Complete outreach plan ● ● ● concepts Draft outreach plan ● Olomana Loomis ISC 8
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