OUTLINE OVERVIEW ON THAI CHICKEN INDUSTRY RESPONSE OF THE THAI - PowerPoint PPT Presentation

OUTLINE • OVERVIEW ON THAI CHICKEN INDUSTRY RESPONSE OF THE THAI POULTRY • RESPONSE OF THE INDUSTRY TO HPAI INDUSTRY TO HPAI Dr.Anan Sirimongkolkasem President of Thai Broiler Processing Exporters Association Amari Watergate Hotel, Bangkok 6 Nov 2007 1 2 Top 10 Broiler Production Country Top 10 Broiler Export Country Year 2003, Before AI Year 2007, After AI Year 2003, Before AI Year 2007, After AI 1) Brazil 1) USA 1) USA 1) USA 2) USA 2) China 2) China 2) Brazil 3) Eu-25 3) Brazil 3) Brazil 3) EU-25 4) China 4) EU-25 4) EU-25 4) Thailand 5) Thailand 5) Mexico 5) Mexico 5) China 6) Argentina 6) India 6) India 6) Canada 7) Canada 7) Thailad 7) Russia 7) Argentina 8) Kuwait 75 8) Japan 8) Argentina 8) Saudi A. 9) UAE 9) Canada 9) Japan 9) Romania Unit : 1,000 MT Unit : 1,000 MT 10) Saudi A. Unit : 1,000 MT 10) Argentina Unit : 1,000 MT 10) Thailand 10) Kuwait 0 500 1,000 1,500 2,000 2,500 3,000 0 5,000 10,000 15,000 20,000 0 5,000 10,000 15,000 20,000 0 500 1,000 1,500 2,000 2,500 3 4 Source : USDA, April 07 Source : USDA, April 07 Source : USDA, April 07 Source : USDA, April 07

Export Proportion to Production AI Impact on Export Markets Year 2003, Before AI Year 2007, After AI Ban all poultry products Ban only fresh meat • Japan • Malaysia % % 4 3 • EU 100 100 • Taiwan 14 14 25 26 90 90 29 • S. Korea 40 • Turkey 80 80 70 70 • Singapore 60 60 • Hong Kong 50 50 40 40 30 30 • Canada 20 20 • S. Africa 10 10 0 0 USA Brazil China Thailand USA Brazil China Thailand • Switzerland • Middle East Source : USDA, April 07 Source : USDA, April 07 5 6 Export Towards Cooked Products Heating Temperature: Different Requirement 16 years development of Thai cooked products Core Temp. & Time Required for Fully Cooked Products MT 600,000 546,000 MT. Bird Flu Core OIE EU Japan Sing Hong Tai NZ CAN AUST 500,000 Temp Shock Kong wan *** 1 or 30 3.5 2 30 30 3.5 400,000 - - - sec. 70 C min. sec. min. min. min. 320,000 MT. 300,000 75 C, 165 - - - 15 74 C min. sec. 200,000 9 5 15 125 80 C min min. min min. 163 100,000 1 1 100 C - - min min. 0 1973 1977 1982 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 . Source : Thai Broiler Processing Exporters Association 7 8

Number of Approved Plants in Thailand Major Export Markets of Thailand (Fully Cooked) 2003, Before AI 2004, After AI 2007 2003 2006 Japan all DLD approved 0, 22, 48 56 Others China Others 6% 4% 6% EU 41 46 59 S.Korea 8% S. Korea 16 0, 7, 23 26 Japan M.E. Japan 50% 2% Singapore 8 8 17 51% EU 43% EU Canada 5 5 8 30% GCC-6 * all DLD approved 0 36 Total : 547,000 Total : .300,000 * Gulf Cooperation Council: UAE, Kuwait, Qatar, Saudi Arab., Bahrain, Oman 9 10 9 Normal Slaughtering Line The Company Adjustment Year 2003, Before AI Year 2006, After AI 1 (A) 1(B) 2 (B) 2(D) 3 (C.) 3(C.) 4(A) 4(D) 5(E) 5(H) 6(F) 6(G) 7(G) 7(K) 8(H) 8(N) 9(I) 9(E) 10(J) 10(I) 11(K) 11(J) 12(L) 12(O) 13(M) 13(F) 14(N) 14(L) 15(O) 15(M) 0 3 6 9 12 15 18 0 3 6 9 12 15 18 21 24 27 30 % Share of Export Market % Share of Export Market 11 12 12

Investment for Further Processing Premium Cuts Fryers Pre-dusting Marinating Freezing Grilling Forming Steaming 13 14 13 Investment for Further Processing Investment for Further Processing 15 15 16 16

Research & Development Variety of Fully Cooked Products 17 17 18 Variety of Fully Cooked Products THANK YOU 19 20 19