Outline Category Growth Consumer Penetration Consumption - PowerPoint PPT Presentation

Outline Category Growth • Consumer Penetration • Consumption Occasions • The Brand (and SKU, Line Up) • Marketing • Leverage Demo- Drive Trial (IRC’s) • Brand Ambassadors • Social Media • Distribution- Direct Warehouse • 2018 Growth Opportunities •

Consumer Penetration The Water category has a 68% consumer penetration, which means there is a ton of room for growth compared to CSD at 76%. Source: Experian Simmons 12 months NHCS Summer Survey 9.2.16

Expanding Usage Occasions The Water category has a 68% consumer penetration, which means there is a ton of room for growth compared to CSD at 76%. Source: ICON added value June 2014

The Well

Ararat- Natural Mineral Sparkling Water ARARAT — NATURAL MINERAL SPARKLING WATER Due to its natural composition, the «ARARAT» water stimulates digestive system, eases digestion, improves metabolism and speeds up calories burningoff . The «ARARAT» water consumption will help you normalize water and mineral metabolism, will stimulate digestive system due to its balanced natural mineral composition. Bottled in the territory of mineral springs ARARAT well No. B2-11 , Borot-Akhbyur Gorge, Armenia General analysis was executed by SGS INSTITUT FRESENIUS GMBH, GERMANY Sample No. 8195784/20.05. 2008 2 4 0 0 – 2 8 0 0 mg/l — a t 1 8 0 ⁰С; р Н 2 0 ⁰ — 6,6 Hydrocarbonate sodium and calcium C a 2 + 2 5 0 – 3 5 0 • N a + 7 0 – 1 1 0 • M g 2 + 7 0 – 1 7 0 • K + 8 0 – 1 5 0 H C O - 1 6 0 0 – 1 8 0 0 • S O 2 - 2 5 0 – 3 0 0 • C l - 8 0 – 1 2 0 • N O - < 0, 33 Total Mineralization UPC# 004 85000 63102 5 Typical chemical co mpo sit ion, mg/l

The Well- Natural Spring Water THE WELL — NATURAL MINERAL STILL WATER «THE WELL» & HYDRATION, the water deficit in our body causes skin dryness and premature ageing in all people, irrespective of their age. Regular drinking of “The Well” water provides necessary everyday hydration to you body. Bottled in the territory of mineral springs ARARAT well No. B1-1 , Armenia General analysis was executed by SGS INSTITUT FRESENIUS GMBH, GERMANY Sample No. 8195784/20.05. 2008 Hydrocarbonate sodium and calcium Total Mineralization 191 mg/l — at 180 ⁰С; рН 20⁰ — 7 Typical chemical Ca 2+ 13 • Na + 21 • Mg 2+ 15 •K + 10 HCO - UPC# 004 85000 63102 5 composition, mg/l 109•SO 2- 3•Cl - 20 3 4

The Well- Sparkling Natural Mineral Water THE WELL — NATURAL MINERAL SPARKLING WATER «THE WELL» & HARMONY harmonizes our body , revitalizes and beautifies us. Natural water «The Well» is perfect for rehydration and keeps us fit. Bottled in the territory of mineral springs ARARAT well No. B3-1 , Armenia General analysis was executed by SGS INSTITUT FRESENIUS GMBH, GERMANY Sample No. 8195784/20.05. 2008 Hydrocarbonate sodium and calcium 475 mg/l — at 180 ⁰С; рН 20⁰ — 6,0 Total Mineralization Ca 2+ 32•Na + 28•Mg 2+ 18,9•K + 15 Typical chemical UPC# 004 85000 63101 8 composition, mg/l HCO - 305•SO 2- 36, 5•Cl - 39 3 4

The Well GO- Natural Spring Water WELL GO — NATURAL MINERAL STILL WATER People leading an active lifestyle need motion freedom . You can open the bottle on the move with just one of your fingers; click and enjoy the freshness of WellGo . Bottled in the territory of mineral springs ARARAT well No. B1-1 , Armenia General analysis was executed by SGS INSTITUT FRESENIUS GMBH, GERMANY Sample No. 8195784/20.05. 2008 Hydrocarbonate sodium and calcium Total Mineralization 191 mg/l — at 180 ⁰С; рН 20⁰ — 7 Typical chemical Ca 2+ 13 • Na + 21 • Mg 2+ 15 •K + 10 HCO - UPC# 004 8500063103 2 composition, mg/l 109•SO 2- 3•Cl - 20 3 4

“Plus A Little” Social Digital PR Strategic Ads Contesting National Media & Targeted Influencer Outreach

0.33 ml Packages

JOSO LIME AND MONGO LIME AND MINT APPLE AND PEAR PINAPPLE AND TARRAGON COCONUT RASPBERRY MALTZ ORANGE AND BLUEBERRY, ORANGE LIME, MINT AND LIME CRANBERRY AND VANILLA AND STRAWBERRY

Natural Properties Dr. Pickel W E L L R E C O V E RY WITHOUT L O S S O F N AT U R AL PROPERTIES The wells were restored by German company HPC AG The Engineering Company with personal attendance of its owner Dr. Pickel . HPC is one of the leading engineering companies in the area of environmental safety all over the world. In most cases it deals with targeted towards large scale projects infrastructure recovery of the whole regions .

Water Treatment

Production O W N P R O D U C T I O N O F PET P R E F O R M S A N D PLASTIC C A P S Equipment of Husky InjectionMolding Systems , Canada; Husky Injection Molding Systems is the creator and the world’ s largest supplier of technologies for injection molding.

Production THE PACKAGING OF ARARAT GROUP PRODUCTS D O E S NOT CONTAIN HEAVY METALS A N D PHENOL. THE MINERAL WATER IS NOT EXPOSED TO ANY FOREIGN SMELL A N D FLAVOUR ARARAT GROUP uses for production of PET preforms and plastic caps raw materials of manufacturers , whose products meet the global quality standards: PET granulate made by KP Chemical Corporation ,Lotte Group, South Korea; HDPE granulate made by LGChem , LG Group, South Korea; Coloring agents for preforms ColorMatrix Group , PolyOne, USA; Coloring agents for caps GABRIEL-CHEMIE Group , Austria.

Production- Oil Free Air Compressing OIL-FREE AIR C O M P R E S S I N G TECHNOLOGY THE C O M P R E S S E D AIR U S E D IN THE PET BOTTLES B L O W I NG PROCESS, IS FREE O F AN Y OIL VA P O R S WHICH C A N INFLUENCE WATER QUALITY A N D F L AV O R ARARAT GROUP production uses oil-free compressors manufactured by Atlas Copco ,the leading global solutions provider for high- performance industry .

Production- Power of Plant THE ELECTRIC P O W E R O F THE P L AN T IS SUPPLIED BY HIGH A N D L O W DISTRIBUTION SY STEMS M A D E BY SIEMENS AG, G E R M A N Y Siemens AG is a worldwide leader for automation systems development and production in all fields of industry .

Special for F O A S C & Deal Price: Buy 5 get 2 Free Place your Order Today Timing: February 2018 — March 31, 2018 $6.43 Call or Email your Rep Case Cost: $0.53 Unit Cost: $2/$2.00 = 47% GP SRP: Richard Laitinen — So Cal SRP: $2/$3.00 = 65% GP 661-674-5756 richlaitinen@yahoo.com J Erle Hoffman — So Cal 562-922-2217 jerlehoffman@outlook.com Case C ost: $9.00 from case one Case C ost: $9.00 from case one Case C ost: $9.00 from case one Unit C ost: $0.75 Unit C ost: $0.75 Unit C ost: $0.75 $1.39 = 46% GP $1.39 = 46% GP $1.39 = 46% GP SRP: SRP: SRP: SRP: $1.99 = 62% GP SRP: $1.99 = 62% GP SRP: $1.99 = 62% GP A RAT The Well The Well Sparkling Water 600 ml Glas Bottle Sparkling Water 600 ml Glas Bottle Still Water 600 ml Glas Bottle

Special for F O A S C & Deal Price: Buy 5 get 2 Free Place your Order Today Timing: February 2018 — March 31, 2018 $5.14 Call or Email your Rep Case Cost: $0.43 Unit Cost: $2/$2.00 = 57% GP SRP: Richard Laitinen — So Cal SRP: $2/$3.00 = 71% GP 661-674-5756 richlaitinen@yahoo.com J Erle Hoffman — So Cal 562-922-2217 jerlehoffman@outlook.com Case C ost: $7.20 from case one Unit C ost: $0.60 $1.09 = 45% GP SRP: SRP: $1.49 = 60% GP A RAT Sparkling Water 600 ml Glas Bottle