R etail & distribution company food sport fashion 3 continents 17 countries 250 stores 650 M € in turnover 5,000 employees
our history 2008 2014 W idening of Search for new the brand 2011 territories portfolio to 1994 and new include G uess, D evelopment of brand-partners C elio, A ldo, C ity S port as a D evaluation of H ugo B oss, franchise in the CFA franc - 2005 S oleil S ucré, A lgeria and acquisition of the L’ O ccitane, L ibya S core food chain A cquisition of the D iesel, L evi’s master franchises and A didas D evelopment of of G o S port and A ldo in F rance C ourir O pening of O pening of a 80 C ity S port purchasing shops I nauguration of platform of 50 fashion stores 3600 sq m in 1994-2004 2007 in 2 years T unisia A ll the supermarkets 2008-2010 M ercure managed by M ercure 1986 I nternational come I nternational has 250 stores under the C asino brand C reation of M ercure worldwide and I nternational and 5,000 employees C ity S port - 1 employee 2013
values passion FOR WORK AND PRODUCTs fairness between countries and markets diversity of our people, our markets, our brands
our organization M ERCURE INTERNATIONAL’S HEAD OFFICE IN M ONACO WITH MANAGEMENT, LOGISTICS AND PURCHASING P URCHASING PLATFORM IN T UNISIA OF 3600 SQ M G ENERAL MANAGERS FOR EACH COUNTRY A COMMERCIAL, ADMINISTRATIVE, FINANCIAL AND TRANSIT TEAM FOR EACH COUNTRY O FFICES AND WAREHOUSES TO SUPPLY THE STORES IN EACH COUNTRY
optimized flows A dedicated logistics team 2 ultra-modern warehouses : 14,000 m 2 in E urope 5,000 m 2 in A sia 3,000 containers each year
brands respect for the P RIME LOCATIONS M ERCHANDISING CONFORMING TO GRAPHIC CHARTS A SINGLE CONTACT : BRAND MANAGERS R EINFORCED COMMUNICATION THANKS TO ADVERTISING CAMPAIGNS AND PRESS RELATIONS
purchasing, a profession P RODUCTS ADAPTED TO THE TARGETED MARKETS R EGULAR SALES ANALYSIS C ONSTANT SEARCH FOR CORRELATION BETWEEN THE SELECTION PROPOSED AND CONSUMER REQUIREMENTS I nventory management
three options for the brands retail stores wholesale distribution clearance
food A PLATFORM IN R ungis ( P aris) U LTRA-FRESH PRODUCTS SHIPPED BY AIR S HAREHOLDER OF P ROSUMA IN I VORY C OAST, THE 28 TH LARGEST GROUP IN A FRICA AND THE LEADER IN FOOD 40 DISTRIBUTION supermarkets 5 Q UALITY PRODUCTS AT AFFORDABLE PRICES IN THE BEST countries POSSIBLE ENVIRONMENT
our stores S uper and hyper markets in I vory C oast A WORLD LEADER IN COMMERCE M id-range positioning M ulti-format strategy O wn brand products R esponsible and sustainable N eighbourhood mini-markets commitments F ranchised shops P resence in I vory C oast Bon S tores in I vory C oast R etail and wholesale distribution Prix S mall format from 350 to 400 sq m S upermarkets in I vory C oast Cash S tore in I vory C oast Center L OW PRICES
S ea P laza, D akar, S enegal D akar C ity, D akar, S enegal A bidjan , Ivory Coast
sport U nique partner of all the major brands D iversified range of offerings 150 stores S everal store concepts : 17 C ity S port, A didas, G o S port and N ike countries
our stores A young public T he brands’ best sport-fashion collections A lifestyle brand G eneralist brands : N ike, A didas, R eebok, P uma, L evi’s D riven by innovation S pecialist brands : A sics, S alomon, A rena, V ans, D C S hoes D ifferent sport categories A family and sportsman’s shop P ossibility to operate as franchises T argetted areas : G o run, G o foot, G o swim, M iss Go and G o man O ne of the best sports shoes C OMPETITIVE PRICES on the market T HE BEST OF INTERNATIONAL BRANDS A deeply-anchored reputation G ENERALIST BRANDS : N ike, A didas, R eebok, P uma S PECIALIST BRANDS : A sics, A didas is also a lifestyle, S alomon, A rena, V ans, D C Shoes an attitude to clothing to be adopted without moderation B orn in the U nited K ingdom, a brand T his sportswear manufacturer of which has won worldwide success Japanese origin owes its reputation to its running shoes
M orocco M all, C asablanca , M orocco
A v. de M arseille, T unis, T unisia T unis C ity, T unis, T unisia
B agatelle, P ort -L ouis, M auritius P olygone , M ontpellier , F rance A nfaplace, C asablanca , M orocco
fashion T HE MOST SPECTACULAR GROWTH 50 T HE LATEST TRENDS IN REAL TIME stores 11 A FFORDABLE BRANDS countries
our stores M editerranean know-how M ASTERY OF DENIM N atural care products and perfumes I MPECCABLE CUT B eauty and well-being S OPHISTICATED STONEWASHING I rreproachable quality A sales team giving expert advice A UNIQUE CONCEPT E LEGANT AND TRENDY SHOES AND ACCESSORIES S TRONG VALUES : ACCESSIBILITY AND GENEROSITY S TYLE AND QUALITY AT REASONABLE PRICES F ASHION EXCLUSIVELY DEVOTED TO MEN A TASTE FOR FASHION A N INNATE SENSE OF SERVICE A YOUNG, SEXY AND ADVENTUROUS LIFE-STYLE T EXTILE COLLECTIONS, JEANS, SHOES, T HE UNDISPUTED LEADER FOR JEANS REFINED, BOLD AND STYLISH ACCESSORIES T he symbol of modern and contem- A N INTERNATIONAL LINGERIE BRAND porary elegance Y OUNG, SEXY, COLORFUL AND IMAGINATIVE R efined design INSPIRATION T op quality R EASONABLE PRICES E xclusive manufacturing
R ue de R ivoli, P aris, F rance F orum des H alles, P aris, F rance R ue de R ivoli, P aris, F rance
S ea P laza, D akar, S enegal S ea P laza, D akar, S enegal T unis C ity, T unis, T unisia
S ea P laza, D akar, S enegal S ea P laza, D akar, S enegal S ea P laza, D akar, S enegal 2029322_HB_BlowUp_1500x2000.indd 1 11.09.13 10:09
France Italy Algeria Tunisia Morocco Libya Guadeloupe Martinique Senegal Burkina Faso Ivory Coast Cameroon Gabon Congo Angola Reunion Island Mauritius world-map M ercure I nternational, 3 continents, 17 countries
17 av Albert II 98005 Monaco (+377) 93 10 14 00 WWW.MERCUREINTERNATIONALGROUP.COM
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