• NowFloats Product • Market Opportunity • Our Traction • Our Technology • Our Customers
Latest news! Cloud Ecosystem: Global & India April 2019
founders. Ronak Kumar Neeraj Nitin Jasminder Samantray Sabharwal Jain Singh Gulati Chief Chief Business Chief Chief Executive Technology Experience Officer Officer Officer Officer • Developer, • NTT Data, Microsoft, • 18 years leadership in • 16 years of advertising & Microsoft GE the global technology consumer marketing • Forbes ’30 Under • NSIT, ISB industry • Creative Director, 30’ , INK Fellow, • TCS, Microsoft, Saatchi & Saatchi & Alibaba Fellow Computer Associates Havas
I t’s tough for small businesses to go digital. what content to what's the how to it’s too integrate technical. write? value? social media?
And it’s a big problem to solve. Of 63 million (6.3 Cr) SMBs in India, a huge 68% are completely offline … And only 2% actively selling or promoting the business online.
340M While most of the Indian smartphone owners consumers have gone online… 500M internet users
consumers research online before buying offline visited a retailer’s website or app 58% used a search engine 54% visited a store or other location 53% visited a non-retailer website or app 37% used an online map 31%
and even SMBs who Revenue growth trajectory 2X prospect into digital, compared to offline counterparts find gold … Profit growth compared to 10% 19% for offline SMBs More likely to see above average business 4X business growth rate implications for active online SMBs % increase in number of 26% orders compared to 10% increase for offline SMBs More likely to grow local boundaries to national and international markets
So what does NowFloats do? NowFloats helps SMBs setup, manage and grow their business online.
complete online business management suite. an online presence and a responsive, dynamic solution higher discovery of business business management (website + business specific features) updates/products across app & web portal across form factors search & social media hosted on the world’s first full-stack serverless platform, owned & built by NowFloats
with category specific offerings. Appointment engine Up coming batches Team bio Faculty Bio Specialisations page Toppers Page Book engine Projects Channel manager Brochure downloads Places nearby Get a quote Online menu Appointment engine Book a table Appointment management Online orders Treatment menu more coming soon…
5 problems that NowFloats solves for Indian SMBs. discovery across simplified track and remain up-to- instant activation multiple online interactions manage ROI date and by category channels with customers transparently informed proactively through RIA simplified content creation, management
instant online presence 4 ta-daaa! your digital identity is live! 1 2 3 select the web address create website fill out business details
simplifying content creation simplifying content creation
updated on discovery on Boost Business Website Facebook Page Facebook Shop Google My Business Twitter profile single point update
simplifying organic discovery basic business info AI based Unstructured Content Content Parser search result pages basic info + new content update details pages OUTPUT: CONVERTING UNSTRUCTURED CONTENT INTO MEANINGFUL CONTENT-GRAPH TO DRIVE DISCOVERY
driving discovery across multiple platforms
boost keyboard simplifying customer interaction Click to activate product list or updates Tap to paste directly into email or messaging platforms ( compatible across all apps on iOS and Android .)
simplifying online ROI (Mobile view) (Desktop view)
educating the SMBs RIA educates SMBs about new features and drives engagement through an AI driven process BOOST RIA SMB (web-consultant BOT)
RIA is a personalised consultant Periodic alerts by RIA ensure A dedicated (human) account manager to train bot, who guides and helps SMBs prompt action by the SMBs to the merchant and resolve any queries with the product improve ROI received from Boost related to the product.
NowFloats metrics: In the last 6 years … ₹ 40,000 3M 45,000 60% 1,200 Customers total updates ARPU Merchants create paid customers new customers created per year upfront content (to date) added per month Largest In India 5% 15M 75,000 visits India’s local search product SKUs per month traffic Digital to FB shops Consumers & Social Media 600K 200K hrs 455K calls & enquiries time spent on product SKUs per year NF websites per month
! NowFloats enabled SMBs attract over 5% of India’s local search traffic organically
60% of SMBs create content every month 270,000 new updates created by SMBs on their own per month highly engaged 455,000 product SKUs on the platform the RIA effect 25 customers! impressions per website per month ~6,000 customers subscribed to Facebook shops ~74,000 products added to Facebook shops
just to summarize Creates a holistic online-presence * within 5 minutes, using a conversational chat bot AI driven engagement engine that ensures SMBs generate relevant business content AI based SEO which attracts online customers organically from search engines, social channels and other platforms Drives business to merchants – orders, enquiries, calls, appointments etc. * Multi-Channel Network Identity
value-add solutions WildFire (Google/FB for customers ads) IVR Chatbot (ANA) Inventory BizApp (App Opens up multiple opportunities to cross-sell Management Development) Dictate Fintech (Content Update) Theme Accounting/ERP Upgrade /CRM modules
the distribution NowFloats 40 cities 88 offices engine 550 FOS NowFloats Customers Total: 150,000+ (LTD) Paid: 36,000+ (LTD) Monthly activations: 1,000 customers
NowFloats’ distribution engine Strong distribution network Powered with technology! Efficient. Optimised. Sold! Pan-India distribution network Robust CRM and ERP have been Focus on driving FOS productivity at built within 3 years of inception. deployed on the cloud branch level 55% of revenues generated from Rocket Singh - Mobile based app for Segregation of new and existing tier-2 cities and towns of India. salesforce tracking, order logging and customer business clearly defining customer demos. targets to be chased The entire sales-force is managed by The existing customer account a 5-member ops team in HQ thanks managers are renewing and to tech automation. accelerating cross-sell and up-sell of add-on products or services. Everyone has their name.digital site
By the numbers.
‘000s mn ‘000s 8 20 50 43 6 16 15 40 6 12 30 4 8 20 2 4 10 0 0 - impressions visits calls Average impressions per URL: 25 Average visits per customer: 540 Average calls received per merchant: 9 Note: Dip in Aug and Sep-18 due to server migration.
Customers ‘ 000s (count) 16 14.7 14 12.7 11.5 12 9.8 10 8.4 8 7.0 5.7 6 4.6 3.6 4 2.7 2 0 Q1-FY17 Q2-FY17 Q3-FY17 Q4-FY17 Q1-FY18 Q2-FY18 Q3-FY18 Q4-FY18 Q1-FY19 Q2-FY19 Existing Renewals New
healthy business evolution Verticals contribute 20% of all collections 100% Add-ons include inorganic marketing 90% (Google Adwords, FB Ads), Chabot (ANA), category themes and 80% functionalities, SMS & e-mail 70% marketing, IVR, etc. improve stickiness while consistently increasing the LTV 60% Multi-Year contracts are 15% of all 50% collections 40% Almost a quarter of the collections is 30% from new products & up-selling 20% 10% 0% Q1-FY17 Q2-FY17 Q3-FY17 Q4-FY17 Q1-FY18 Q2-FY18 Q3-FY18 Q4-FY18 Q1-FY19 Q2-FY19 Boost New (1 year) Boost New (Multi-year) Boost Renew ( 1 year) Boost Renew ( Multi-year) Verticals Add-ons
• Growth of existing business the future • Incubation of business community Significant international presence • • Indian SMB cloud • Kitsune
In 3 years … $100M revenue online-business driver for SMBs in India ~200K subscription paying SMBs
building India’s largest business community (Tomorrow) (Today) Merchant Merchants Consumers Today: Boost drives commerce Future: Simplifying commerce amongst between SMBs & consumers SMBs across multiple categories
international presence expansion into select developed and developing economies Present • India • USA Planned launch (near term) • England • Singapore • Malaysia • Philippines
qualitative goal NowFloats’ Indian SMB Cloud Unstructured Data X Structured Data X Transactional Data NowFloats will know SMB’s online business behavior better than anyone. how active is the business online? what is the ideal response time for a category? what is the differentiator for an SMB in a city? which product has higher visibility with customers? which is the best selling product? in the category? in the geography? what is the expected ROI for a category? what updates get better responses? on which day of the week? at what time?
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