Online Coaching Blueprint Module 3, Unit 3 - Client Acquisition Strategies Module 3
Learning Objectives • List the process of obtaining clients • Create a list of value building activities and execute them • Offline & Online Marketing Strategies • Be able to perform unique client acquisition strategies Module 3
WIIFM What’s In It For Me Module 3
Process of obtaining clients Sick and tired of being the skinny guy 5 tips for hardgainers (PDF) High calorie & protein meals Muscle building training plans Weight Gainer Challenge Muscle Building Guide 2.0 Online Coaching eBook - Skinny Guy To Fitness Model Module 3
Value Building Activities Frequency Lines Visual & Audio specific to The Visual & Audio Individual specific to the avatar Audio & Blogs specific to the Bite-size content avatar specific to the avatar Module 3
Where to start? Module 3
Offline Marketing Can build Know, Like & Trust quicker Strategies How Do a competition for 8 weeks free online coaching/hybrid, Flyers Select expensive houses and repeat every month for 3 months Round up family and friends, put up posters in local area, go Local Seminars and talk to people who fit your avatar Workshops Put on lifting workshops and cooking workshops I’ve got a golden ticket challenge, someone is a winner and Gym challenges & prizes everyone is a runner up Get in contact with a newspaper or magazine (if it fits your Newspaper/Magazines avatar) Pick a charity, host a fitness event, have prizes for online Charity Events coaching Text and email people you Hustle, reach out and provide value first, then mention that you do this. Meet for coffee know & meet up in person Just help people out. Give advice, help them out in the gym, can’t Help your avatar afford PT then online coaching, can’t afford that then their friends may Module 3
Online Marketing Module 3
Online Marketing Strategies How Competitions online Run a competition & everyone gets a prize Dominate 1-2 platforms Consistency is key, pick 1-2 platforms and dominate them Talk about topics and provide value your avatar wants to Podcasts hear. Drive traffic to email list & then sign up via there Email marketing Traffic to a opt in (PDF) then autoresponder to consult form Skype/Facetime/Snapchat Offer free chats or drive traffic to consult form Get your avatar to come up with topics and then deliver Webinars them. YouTube Live is free Create a facebook group and provide value or provide value to Create or infiltrate Facebook groups one that has your avatar in Write a free eBook for your avatar and use it to upsell into online eBooks coaching FB & Instagram Ads I will show you next Module 3
Organic vs Paid Traffic “ FB reach is terrible, I’m going to stop using it “ Module 3
FB Ads FB ad to Build post following Get onto Complete FB ad to website blog email list consult form Custom FB ad to Complete audience for website consult form retargeting Module 3
Simple Online Funnel Examples Small Online Value Building Lead Magnet commitment Coaching Sign Up Sign Up Module 3
Be The Hunter New Client Module 3
Twitter Target Clients & Businesses https://twitter.com/search-advanced?lang=en Module 3
Target Clients & Businesses Instagram Module 3
“ Action cures fear “ Alan Aragon, 2015 Module 3
Action Points • Continue to provide value every single day • Mix up your value building strategies • Pick one offline & one online strategy to use for your launch (Module 3, Unit 5) • Drive traffic to your consult form (discretely) Module 3
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