10 Things I Wish I’d Known About Blogging When I Started Your Host : Darren Rowse web : ProBlogger.net twitter : @ProBlogger facebook : facebook.com/problogger Our Webinar Hashtag is #PBWebinar
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10 Things I Wish I’d Known About Blogging When I Started Your Host : Darren Rowse web : ProBlogger.net twitter : @ProBlogger facebook : facebook.com/problogger Our Webinar Hashtag is #PBWebinar
My Story
VOICE
COMMUNITY
My ‘Credentials’
My ‘Credentials’ • 20 jobs in 10 years
My ‘Credentials’ • 20 jobs in 10 years • None of them in social media/web
My ‘Credentials’ • 20 jobs in 10 years • None of them in social media/web • Bachelor of.... Theology
My ‘Credentials’ • 20 jobs in 10 years • None of them in social media/web • Bachelor of.... Theology • Half a Bachelor of Marketing
My ‘Credentials’ • 20 jobs in 10 years • None of them in social media/web • Bachelor of.... Theology • Half a Bachelor of Marketing • C grade average in English
My ‘Credentials’ • 20 jobs in 10 years • None of them in social media/web • Bachelor of.... Theology • Half a Bachelor of Marketing • C grade average in English • Incapable of making text BOLD for 3 months into my first blog
My Early Blogs
My Early Blogs
My Early Blogs
My Early Blogs
10 Years Later...
10 Years Later... • 5 million+ visitors a month
10 Years Later... • 5 million+ visitors a month • 20 million page views a month
10 Years Later... • 5 million+ visitors a month • 20 million page views a month • 350,000+ Social Network Connections
10 Years Later... • 5 million+ visitors a month • 20 million page views a month • 350,000+ Social Network Connections • Team of 10
10 Years Later... • 5 million+ visitors a month • 20 million page views a month • 350,000+ Social Network Connections • Team of 10 • ProBlogger the Book
10 Years Later... • 5 million+ visitors a month • 20 million page views a month • 350,000+ Social Network Connections • Team of 10 • ProBlogger the Book • Forums - 230,000 members
10 Years Later... • 5 million+ visitors a month • 20 million page views a month • 350,000+ Social Network Connections • Team of 10 • ProBlogger the Book • Forums - 230,000 members • 15 eBooks
10 Years Later... • 5 million+ visitors a month • 20 million page views a month • 350,000+ Social Network Connections • Team of 10 • ProBlogger the Book • Forums - 230,000 members • 15 eBooks • ProBlogger Courses and Events
Advanced Blogging Tips
Advanced?
Advanced? • Blogging isn’t really rocket science
Advanced? • Blogging isn’t really rocket science • Successful bloggers are active - take initiative, experiment
Advanced? • Blogging isn’t really rocket science • Successful bloggers are active - take initiative, experiment • Successful Blogging is usually the result of consistent small actions over time
In General... Successful Blogs
In General... Content Successful Blogs
In General... Content Successful Blogs Community
In General... Content Promotion Successful Blogs Community
10 Things I Wish I Could Tell My 30 Year Old Self about Blogging
1. If you want it to be a Business... Treat it as One
2. WHO you want to Read Your Blog
Knowing WHO you want to read your blog informs: • Content Strategy • Promotional Strategy • Community Strategy • Monetization Strategy
Create Reader Profiles also known as ‘Personas’ or ‘Avatars’
Reader Profile #1
Reader Profiles • Demographics • Needs/Challenges • How they Use the Web • Motivations for Reading • Experience Level • Dreams • Financial Situation
Reader Profiles are Useful for: • Writers • Customer Support • Community Manager • Advertisers • Production Team
Reader Surveys
Reader Surveys
Reader Polls
Reader Polls
3. The Power of Email
RSS 27% Email 73%
Why I Use Email • It Drives Traffic • It Drives Profit • It Builds Community • It Builds the Brand
Email drives traffic
Email drives Profit Ad Network Revenue
Email drives Profit Email Based Ad Sales
Email drives Profit Affiliate Promotions
Email drives Profit Sales of Products and Services
Email drives Profit Seasonal Promotions
Email drives Profit 3% Where Our eBook 3% 7% Sales Come From Email Blog Post Social Affiliates 87%
Email Builds Community
Why I Use Email Marketing? • It Drives Traffic • It Drives Profit • It Builds Community • It Builds the Brand
4. The Power of PopUps
page visits per visitor
5. Create Something to Sell
Earnings February 2009 Ad Networks 32% Direct Ad Sales Affiliate Commissions 56% 12%
Earnings February 2011 11% eBooks 10% Ad Networks 46% Direct Ad Sales 6% Continuity Affiliate Commissions 26%
6. Inform, Inspire and Interact Successful Blogs
6. Inform, Inspire and Interact Inform Successful Blogs
6. Inform, Inspire and Interact Inform Successful Blogs Interact
6. Inform, Inspire and Interact Inform Inspire Successful Blogs Interact
Inform
Inspire
Interact
7. Look for ‘SPARKS’
Look for ‘Sparks’
Look for ‘Sparks’ • what gives YOU energy? (dPS vs Printer Blog)
Look for ‘Sparks’ • what gives YOU energy? (dPS vs Printer Blog) • what are readers gathering around? (31DBBB)
Look for ‘Sparks’ • what gives YOU energy? (dPS vs Printer Blog) • what are readers gathering around? (31DBBB) • what are potential collaborators responding to? (QldBlog)
Look for ‘Sparks’ • what gives YOU energy? (dPS vs Printer Blog) • what are readers gathering around? (31DBBB) • what are potential collaborators responding to? (QldBlog) • where is momentum growing? (iphoneography)
Look for ‘Sparks’ • what gives YOU energy? (dPS vs Printer Blog) • what are readers gathering around? (31DBBB) • what are potential collaborators responding to? (QldBlog) • where is momentum growing? (iphoneography) • what is God prompting you to do? (Tanzania)
8. Be Active
What Action Will I take Today that Will Grow My Blog? “Even if you’re on the right track, you’ll get run over if you just sit there” - Will Rogers
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