Magnetic New Marketing eClass Class #2 Fall 2010 Engagement - PowerPoint PPT Presentation

Magnetic New Marketing eClass Class #2 Fall 2010

Engagement

Review ๏ Overview of Magnetic New Marketing ๏ Attraction ==> Magnetic blog ๏ Homework

Why You Want To Master Engagement ๏ Email marketing is the best way to nurture positive relationships with your prospects ๏ Email marketing allows you to have multiple contacts with your prospects ๏ Email marketing builds a community around your business ๏ Email marketing lets you screen out those who aren’t your Ideal Customers ๏ Email marketing helps you build a real business around your passion and expertise

Email Marketing is your best engagement tool.

Email Marketing Channels Cialdini ๏ Authority ๏ Reciprocity ๏ Liking ๏ Consistency & Commitment ๏ Social Proof ๏ Scarcity

Magnetic Email Marketing Blueprint 1. Pick an email service provider. 2. Determine the purpose of your list. 3. Create a lead offer. 4. Create and embed the opt-in form. 5. Bring traffic to your opt-in form. 6. Deliver your offer. 7. Take care of your subscribers. 8. Monitor your results and tweak your campaigns.

Step 1: Choose an email service provider ๏ Aweber ๏ Others?

Step 2: Know the purpose of your list. ๏ Promote your own products ๏ Promote your services ๏ Promote affiliate products & services

Step 3: Create a lead offer. ๏ Topic ๏ Format ‣ E-course ‣ Webinar/teleseminar ‣ Audio/video ‣ Physical products

Step 4: Create and embed the opt-in form. ๏ Every page of your blog ๏ Special landing pages

Step 5: Bring traffic to your opt-in form. ๏ Review Class #1 ๏ Sign up for Blog Traffic Experts Webinar Series: http:// www.BlogTrafficExperts.com ‣ content ‣ SEO ‣ article marketing ‣ guest blogging ‣ social networking ‣ video blogging ‣ blog energizers

Step 6: Deliver your offer. ๏ Autoresponder ๏ Physical products -> Fulfillment service

Step 7: Monitor and tweak. ๏ Opt-in rates ๏ Click-through rates ๏ Split testing

Common Challenges

Challenge #1: Getting Optins ๏ Traffic ๏ Placement of opt-in form ๏ Lead offer ๏ Copywriting ๏ Popup

Challenge #2: Getting Emails Opened ๏ Service provider ๏ Branding emails ๏ Subject lines ๏ Content ๏ Personality

Challenge #3: Getting Results ๏ Message to market match ๏ Copywriting ๏ Consistency

Challenge #4: Delivering Content ๏ Editorial calendar ๏ Market leadership ๏ Relationship

Questions?

What’s Possible? ๏ Bigger list ๏ List of fans ๏ Response from subscribers ๏ Bigger results

Homework: Identify One Way To: ๏ Increase traffic to your opt-in form. ๏ Increase your opt-in rate. ๏ Improve the open and click-through rates of your emails.

Follow-up Questions: lexidesk@gmail.com

Next Class: Tuesday, October 26th 10 am Eastern