Ohio Program Evaluators’ Group Fall Conference: Reporting Your Findings November 8, 2013 Tania Jarosewich, PhD Tania@CenseoGroup.com @TaniaJarosewich
Clear accurate communication for stakeholder decision making
Communication Plan Reporting Methods Design Use Written Presentation Poster
Communication Plan
Identify appropriate, preferred, commonly used channels of communicating with your audience
Example Plan The Art and Architecture of Writing Evaluation Reports
Example Plan CDC, 2013
Example Plan CDC, 2013
Example Plan (IPDET, 2007)
Communication Plan Reporting Methods Design Use Written Presentation Poster
Possibilities Situation Implications Recommendations Middle After the end Front matter Conclusions Exec Summary Limitations Eval Questions Appendices Introduction Recommendations Methodology Results/Findings Beginning End Forsyth, 2006, 2009
Written Reports
Situation Front matter Exec Summary Introduction Beginning
Title Page Acknowledgements Table of Contents List of Figures List of Tables http://www.impactscan.org/reports/Report06011.htm
Well Designed Cover Page
Consistent Cover Page Design
Consistent Cover Page Design
Introduction 1 ‐ 2 Pages Hook readers’ attention Provide program history and context
Situation Implications Middle Front matter Exec Summary Eval Questions Introduction Methodology Results/Findings Beginning
Evaluation Questions ½ ‐ 1 pages 3 ‐ 7 key questions that lead to actionable answers
Methodology 1 ‐ 5 pages Evaluation Design Sample Data Collection Instruments Data Collection Procedures Data Analysis
Results / Findings 3 ‐ 9 pages Organized by evaluation question Combine evidence Use graphics to highlight findings
Possibilities Situation Implications Recommendations Middle Front matter Conclusions Exec Summary Limitations Eval Questions Introduction Recommendations Methodology Results/Findings Beginning End
Recommendations 0 ‐ 3 pages Link recommendations to findings Focus on a few key recommendations
Executive Summary 1 ‐ 2 Pages Succinct summary Includes all facts http://www.oxfam.org/sites/www.oxfam.org/files/tsunami_DRR_summary_web.pdf
Possibilities Situation Implications Recommendations Middle After the end Front matter Conclusions Exec Summary Limitations Eval Questions Appendices Introduction Recommendations Methodology Results/Findings Beginning End
Presentations
Presentation Resources Nancy Duarte Stephanie Evergreen
Potent Presentations Initiative p2i.eval.org
Posters
Communication Plan Reporting Methods Design Use Written Presentation Poster
Design
Sagepub.com/evergreen
Evaluators blogging and tweeting about design: Ann Emery: http://emeryevaluation.com/ Stephanie Evergreen: http://stephanieevergreen.com/blog/ On Twitter: #dataviz, #eval (very active data viz group), #thumbsupvis AEA365 blog: October 15, 2013 includes links to eval reports with good design http://aea365.org/blog/?p=10281 Informal science/arts evaluation examples & guides: http://informalscience.org/ ‐ evaluation resources http://www.visitorstudies.org/ ‐ evaluation for informal learning, including museums
Communication Plan Reporting Methods Design Use Written Presentation Poster
References Centers for Disease Control and Prevention. (2013). Evaluation Reporting: A Guide to Help Ensure Use of Evaluation Findings. http://www.cdc.gov/dhdsp/docs/Evaluation_Reporting_Guide.pdf, November 1, 2013. Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, Division of Nutrition, Physical Activity and Obesity. (2013). Developing an effective evaluation report: Setting the course for effective program evaluation. Atlanta, Georgia. Retrieved form http://www.cdc.gov/eval/materials/Developing ‐ An ‐ Effective ‐ Evaluation ‐ Report_TAG508.pdf, November 1, 2013. Centre of Excellence for Evaluation Treasury Board of Canada Secretariat (May 2004). The Art and Architecture of Writing Evaluation Reports . Retrieved from http://www.tbs ‐ sct.gc.ca/cee/career ‐ carriere/workshops ‐ ateliers/aawer ‐ amrre ‐ eng.pdf, November 1, 2013. Evergreen, S. (2013). Presenting Data Effectively . Sage Publications: Washington. Forsyth, P. (2006). How to Write Reports and Proposals . Second Edition. Kogan Page: Philadelphia. Forsyth, P. (2009). Effective Business Writing . Kogan Page: Philadelphia. International Program for Development Evaluation Training. (2007). IPDET Handbook, Module 11 Presenting Results . Retrieved from http://dmeforpeace.org/sites/default/files/M11_NA_0.pdf, November 1, 2013.
Tania Jarosewich, PhD Tania@CenseoGroup.com @TaniaJarosewich
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