OFRI Post-test Statewide Survey For the Oregon Board of Forestry Public Meeting November 7, 2018 AGENDA ITEM B Attachment 13 Page 1 of 21 1
Measuring Public Perceptions OFRI Post-Test Statewide Survey Bonus! DHM Research Monthly Survey Findings AGENDA ITEM B Attachment 13 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY – OFIC ANNUAL MEETING - | October 2018 Page 2 of 21 2
Measuring Public Perceptions AGENDA ITEM B Attachment 13 Page 3 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 3
OFRI Post-Test Statewide Survey To keep in mind when thinking about results: Methodological changes implemented this year include: o Switch from phone to online data collection o New ads o Two additional counties included (Deschutes and Morrow) to reflect a slightly different media buy Interpret benchmarking results with caution given methodological changes AGENDA ITEM B Attachment 13 Page 4 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 4
Methodology Online survey of 531 Oregonians in the state’s four media markets Oregonians living in Umatilla, Wallowa, Malheur counties not included Survey conducted May 31 – June 7, 2018 Quotas and weighting by age, gender, education, and area of state ensure representative sample Margin of error ±4.3% AGENDA ITEM B Attachment 13 Page 5 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 5
Perceptions of Industry Importance AGENDA ITEM B Attachment 13 Page 6 of 21
Statewide, Oregonians identify forest products as one of the most important industries in their area of the state 16% Forest products 15% Healthcare 13% Agriculture 11% Tourism 10% High tech 6% Higher education AGENDA ITEM B Attachment 13 Page 7 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 7
Attitudes About Wood Products AGENDA ITEM B Attachment 13 Page 8 of 21
Most Oregonians strongly agree that wood products from sustainably-managed forests are good for the environment Strongly support Somewhat support Using wood products from sustainably- 43% 38% 8% 10% managed forests is good for the environment. Wood products made in Oregon come from 35% 39% 7% 17% sustainably-managed forests. As a society, we should encourage the use of wood building materials that come from 35% 35% 16% 12% sustainably-managed forests. Do you agree or disagree that using wood 20% 25% 14% 9% 33% products helps combat climate change? Strongly agree AGENDA ITEM B Somewhat agree Attachment 13 Page 9 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 9
A majority consider wood products better for the environment than concrete or steel Wood 58% Concrete 14% Steel 9% 2017 2018 AGENDA ITEM B Attachment 13 Page 10 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 10
The “ wood stores carbon” message leaves Oregonians uncertain whether they support using wood products Don’t know More supportive Less supportive New technologies use smaller pieces 16% 40% 12% 26% of wood instead of wood from old growth timber Wood stores carbon, a greenhouse 16% 22% 25% 8% 29% gas linked to global warming AGENDA ITEM B Attachment 13 Page 11 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 11
Perceptions of Oregon Forestry Practices AGENDA ITEM B Attachment 13 Page 12 of 21
Awareness of regulatory protections looks lower this year, perhaps due to online methodology 83% 85% 79% 74% 70% 65% 68% 57% 2015 2016 2017 2018 Protect water resources Protect fish and wildlife Replant trees AGENDA ITEM B Attachment 13 Page 13 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 13
At least three in ten Oregonians indicate they are uncertain about protections when given the option – via the online format – to do so 41% 32% 26% 29% 22% 14% 17% 13% 2015 2016 2017 2018 Protect fish and wildlife Replant trees Protect water resources AGENDA ITEM B Attachment 13 Page 14 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 14
Six in ten agree the State of Oregon does a good job enforcing forest protection laws; decline may reflect methodology 2018 25% 40% 10% 5% 21% 2017 40% 30% 8% 7% 14% 2016 34% 39% 7% 9% 12% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know AGENDA ITEM B Attachment 13 Page 15 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 15
Bonus! DHM Research Monthly Survey Findings (Paid For By DHM Research) Do you think the weather we had this summer — with the heat and the smoke — represents a new normal for our climate? DK 15% No Yes 25% 60% AGENDA ITEM B Attachment 13 Page 16 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 16
(If Yes) What, if anything, can we as Oregonians do about this? “You can't control Mother Nature. As people are allowed to build in fire - vulnerable areas, there will be less open, green areas and more environmental damage to our green and open spaces.” “We need to all work to using clean energy and mitigating our driving and contribution to CO2 emissions.” “Learn to live with it. Thin the forests.” “Vote for leaders who believe in climate action!” “Active management of our forest public and private lands to thin the forests (not clear cut) to reduce fuel loads.” “We need to fight fires. Not contain them. We need to log the forest like the old days. We need a New Governor...” . “Work to combat global climate change. Do a better job reducing fuel loading in the forests. Limit smoking to closed cars to reduce smoking AGENDA ITEM B related fires on the highways.” Attachment 13 Page 17 of 21
(If Yes) What, if anything, can we as Oregonians do about this? Response Category n=317 Educate public about forest fire 14% prevention Reduce emissions, greenhouse gasesl 14% Improve forestry practices 14% Fight climate change 14% Clean energy, energy efficiency 12% Forest thinning, logging 12% Vote, change leadership, influence 10% politicians Adjust to new weather patterns 10% Conservation, environment 9% Drive less, drive electric cars 8% Allocate more state resources to 7% fighting wildfires Regulate outdoor activities 4% Recycle more, reduce plastics 4% Brush clearing 4% Clean energy incentives 4% Create fire breaks, retainers 3% Nothing, not much 11% All other responses 2% or less AGENDA ITEM B Don’t know Attachment 13 2% Page 18 of 21
Lack of thinning or harvesting in dense, overcrowded forest stands can threaten fish and wildlife habitat by making the stands vulnerable to unusually hot, destructive fires. 2018 47% 29% 10% 2% 21% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know AGENDA ITEM B Attachment 13 Page 19 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 19
Dense, overstocked forests in eastern and southern interior Oregon should be thinned to reduce the risk of severe wildfire. 2018 48% 31% 6% 4% 11% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know AGENDA ITEM B Attachment 13 Page 20 of 21 DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018 20
Adam Davis adavis@dhmresearch.com Michelle Neiss mneiss@dhmresearch.com www.dhmresearch.com AGENDA ITEM B Attachment 13 Page 21 of 21
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