OEA CAMPAIGN 2018 SEPTEMBER 12, 2018 COORDINATOR TRAINING
ICEBREAKER Most important issue for you leading up to 2018 Election?
Coordinator Goals/Objectives Role CONTENTS Tactics T ools
OEA CAMPAIGN 2018 GOALS Protect collective bargaining rights and public education through electoral victories; Elevate the importance of public education as a main part of the 2018 electoral discourse; Turnout OEA members and their Households in higher rate than in previous mid-term elections; Increase OEA member participation in OEA-FCPE;
ELECTORAL OBJECTIVES Elect Richard Cordray as the next Governor of Ohio Re-elect U.S. Senator Sherrod Brown Elect Kathleen Clyde as the Secretary of State (Ohio Redistricting Commission Member) Elect Zack Space as Auditor of State (Ohio Redistricting Commission Member)
ELECTORAL OBJECTIVES Elect Steve Dettelbach as Attorney General Elect Rob Richardson as Treasurer of State Elect Judge Michael Donnelly and Judge Melody Stewart to the Ohio Supreme Court, Elect OEA endorsed candidates to the Ohio General Assembly, U.S. Congress, and State Board of Education Endorsed candidates list may be found at: https://www.ohea.org/2018_endorsed_candidates/
COORDINATOR ROLE Establish campaign network throughout local association and within leadership council; Main point of contact (in collaboration with OEA Field Staff) with OEA Campaign 2018; Recruits and assists in training of members to participate in OEA’s campaign activities (Me+3, Phone Banks, Canvasses, Social Media Actions, Hustle Campaigns); Helps disseminate OEA campaign messaging;
STAGES OF COORDINATOR’S WORK 1. Begin identifying network (use potential activists and membership lists); 2. Recruit participants and orient for Me+3 Program; 3. Encourage participants to provide campaign feedback; 4. Follow up with OEA Field Staff on progress, updates, or needed materials; 5. Recruit participants for Phone Bank, Canvass and GOTV activities;
TACTICS • Engagement via Educators for Ohio Facebook Group • Social media and digital activism to continue through campaign Digital • Me+3 Program • Workplace conversations Back to School • Member to member canvassing (limited) • Member to member phones Volunteer
TACTICS: DIGITAL ACTIVISM AND ORGANIZING OEA Facebook Page – Educators for Ohio OEA Action Center Over one platform, allowing members to email, Facebook post, and text colleagues Promoting legislative actions targeting key legislative priorities
TACTICS: ME+3 Use relationships to organize colleagues and family members to: Prioritize education as key factor in individual’s vote Pledge to Vote for OEA’s Endorsed Candidates Become FCPE Contributors (members only) Volunteer for OEA Campaign 2018
TACTICS: ME+3 CONVERSATION Step 1: Identify the Issue – Through conversations with your colleague/friend/family member, figure out the issues that they care most about leading up to the 2018 Election Step 2: Connect the Issue to Support for Rich Cordray/Sherrod Brown – After identifying issue, connect it to why OEA is supporting Rich Cordray or Sherrod Brown; Step 3: Sign The Pledge – Have them sign the hardcopy pledge card (then return to LRC) or online form if they pledge to vote for OEA’s Endorsed Candidates; Step 4: Multiply – Walk one of your pledge takers through these steps and have them find their 3 to ask to take the pledge; Step 5: Stay In Contact – When you hear about important asks, campaign activities, or breaking campaign news, please share with 3.
TACTICS: ME+3 FORM Pledge Form available in: Hardcopy format Online at: https://www.ohea.org/resourc es/all/me3educators-for-ohio/
TACTICS: CANVASSING Targeting members Using MiniVAN for canvass lists Weekend canvasses: Area Dates Saturday 10:00 to Noon Shift Central OH Sept. 22 – 23 Sunday 1:30 to 3:30 Shift SW Ohio Sept. 29 – 30 Exploring option of weeknight NE Ohio Oct. 6 – 7 canvasses Central OH Oct. 13 – 14 Trainings will occur on MiniVAN tool NE Ohio Oct. 20 - 21
TACTICS: PHONE BANKS Phone Banks Available starting end of September OEA Action Center will contain virtual phone bank OEA Dialer Phone Banks will be established in OEA’s and allied offices Both types of phone banks accessible from home Training webinars over the platform to come
TOOLS: EDUCATION VOTES OHIO
OTHER TOOLS Potential Activist List Over OEA 360 Ohio Ballot – www.ohioballot.com will be live and available for use soon Innovation Ohio’s ECOT Page Any resources you may need – email us at OEACampaign2018@ohea.org
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