O&M March 2019
1. We are not for profit VISION: By hosting Crankworx and other world-watched events that showcase Rotorua as the world’s premier year -round mountain biking resort , significantly grow the economy and the reputation of Rotorua as a compelling place to visit, live, work, play and relax. MISSION: “To sustainably deliver an outstanding Crankworx Festival in 2015, through to 2027 with legacy effects contributing to Rotorua’s Vision 2030 Goals 3,4,5 & 6”. Crankworx- the facts
2. There is no better marketing activity than Crankworx International Viewership = 11.4m in 2017 to 12.4m in 2018 (4.6m in 2015) -------- Visitor stayed for a good -Average length of stay was 7.4 nights ----- in Rotorua. amount of time Economic impact was $4.21m economic impact on Rotorua’s ----------------- economy in 2018 (18.49m since 2015) significant Crankworx- the facts
3. We are serious about maximizing benefits for Rotorua • Waipa site (Enduro and Schools XC & XCR) • Redwoods DH • Dual Slalom • Eat Streat “The [best part of the event was the] feeling of the event being a community. Having the events at three locations really showed off how much riding Rotorua has to offer. ” (APR Survey Comment) - Crankworx- the facts
4. We are committed to engaging our community • Share the Ride • Volunteer Programme • National Schools MTB Champs • Locals days and Ticketing Crankworx- the facts
Share the ride Crankworx- the facts
Volunteer Program “ Every single minute of Crankworx was just joy. All the staff and volunteers were lovely and the events were just spectacular. Will definitely participate next year!” - APR Survey Comment Crankworx- the facts
Ticket Prices and Locals Days Crankworx- the facts
Crankworx- the facts
5. Crankworx is high risk & stressful Crankworx- the facts
5. Crankworx is high risk & stressful …but rewarding Crankworx- the facts
6. We are raising the bar every year • New Entry zone • Expanded Expo • Mini Activations • Return of Enduro World Series Plus • Improved parking experience • Condensed schedule • More sponsor activations • Improved culinary offering • Focus on Personnel Welfare Crankworx- the progression
2015 Gold Silver Bronze Presenting The Truth about Crankworx
Bronze Silver Gold Presenting 2019
7. Event outcomes are thriving…the event is only just surviving Revenue 2015 YE 2016 YE 2017 YE 2018 YE 2019 F Commercial Revenue (Sponsorships, Merch, Bar Sales, $249,915 $378,369 $401,214 $514,728 $723,596 Expo, Distribution rights) Public Investment $600,000 $476,522 $745,435 $678,524 $580,000 Ticketing revenue and Registration $235,310 $269,797 $314,293 $270,037 $297,341 Crankworx- the facts
7. Event outcomes are thriving…the event is only just surviving Commercial Revenue vs Public Investment $800,000 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0 2015 YE 2016 YE 2017 YE 2018 YE 2019 YE Commercial Revenue (Sponsorships, Merch, Bar Sales, Expo, Distribution rights) Public Investment Crankworx- the facts
7. Event outcomes are thriving…the event is only just surviving RECT $250,000 $200,000 $150,000 $100,000 $50,000 $0 2015 YE 2016 YE 2017 YE 2018 YE 2019 YE Crankworx- the facts
7. Event outcomes are thriving…the event is only just surviving Accommodation Partners $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 2015 YE 2016 YE 2017 YE 2018 YE 2019 YE Crankworx- the facts
7. Event outcomes are thriving…the event is only just surviving RTIP (1) & RLC $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 2015 YE 2016 YE 2017 YE 2018 YE 2019 YE Crankworx- the facts
Provisional Schedule Day No. Date Day Time Location Events Ticketing Notes 1 18th March Monday 3.30pm - 7.30pm Wattles Kidsworx Dual Slalom Non-ticketed 9am - 7.30pm 2 19th March Tuesday Wattles 100% Rotorua Dual Slalom Non-ticketed FINALS FROM 5PM GATES OPEN 10AM 10am - 5.30pm Rotorua Air DH presented by Tickets from Free for Rotorua Skyline Rotorua FINALS FROM 3.30PM Bosch Crankworx.com Locals Kidsworx Pump Track Session Tickets from Free for Rotorua 6pm - 8pm Skyline Rotorua 3 20th March Wednesday presented by SRAM Crankworx.com Locals Mons Royale Dual Speed & Style Rotorua Plus training for Crankworx Rotorua Downhill presented by Professionals Maxxis Slopestyle in memory of McGazza GATES OPEN 10AM 10am - 7pm Mons Royale Dual Speed & Tickets from Free for Rotorua Skyline Rotorua FINALS FROM 5PM Style Rotorua Crankworx.com Locals Official Oceania Whip-Off Tickets from Free for Rotorua 4 21st March Thursday 7.30pm - 9pm Skyline Rotorua Championships presented by Crankworx.com Locals SPANK Crankworx Rotorua Downhill presented by Professionals Plus training for Maxxis Slopestyle in memory of McGazza GATES OPEN 10AM Crankworx- the facts
Crankworx Rotorua Downhill Tickets from 10am - 11.30am Skyline Rotorua presented by the Professionals - Crankworx.com Amatuer Finals Crankworx Rotorua Downhill 1.30pm - 5pm Tickets from Skyline Rotorua presented by the Professionals - 5 22nd March Friday FINALS FROM 3PM Crankworx.com Pros 10am - 9.30pm Rockshox Rotorua Pump Track Tickets from Skyline Rotorua FINALS FROM 7.30PM Challenge Crankworx.com Maxxis Slopestyle in memory of McGazza Plus training for GIANT Toa Enduro presented by Camelbak GATES OPEN 10AM Tickets from 10am - 2.30pm Skyline Rotorua Kidsworx Pump Track Crankworx.com Women of Crankworx signing Tickets from 2pm - 3pm Skyline Rotorua session Crankworx.com 6 23rd March Saturday 12.30pm - 6pm Maxxis Slopestyle in memory of Tickets from Skyline Rotorua FINALS FROM 3PM McGazza Crankworx.com Tickets from 8pm - 9pm Skyline Rotorua Deep Summer Photo Competition Non-ticketed Crankworx.com Plus training for GIANT Toa Enduro presented by Camelbak GATES OPEN 10AM GIANT Toa Enduro presented by Tickets from Riders will start and 8am - 5.30pm Skyline & Whaka Forest Camelbak (EWS) Crankworx.com finish at Skyline Tickets from 7 24th March Sunday 10am - 1pm Skyline Rotorua Kidsworx Warrior DH Crankworx.com Tickets from 1.30pm - 3.30pm Skyline Rotorua Kidsworx Hipster DH Crankworx.com Crankworx- the facts
Crankworx - the Questions?
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