NEW SITE • Enhanced impressions • Optimized for SEO/SEM • Expanded promotional opportunities • Targeted audience communication
Can current and potential clients find YOU without real direction? Client Client YOU Client Client
Create effective & efficient communications by aligning your solutions to your specific client needs! Client with Client with Machining Tooling and need Tool holding need YOU Client with Client with Software & Measurements & Systems Inspection need need
THE ENHANCED METALMECANICA.COM… #1 NAVIGATION BY CONTENT AREAS …Charts a clear way • Articles for potential BUYERS • Industry news • Product news to find YOU, by • Commercial information offering NEW • Showrooms • Tradeshows navigational features • Associations that enable the selection of the #2 specific content and NAVIGATION BY SPECIFIC SOLUTION solutions they seek! • Search by Suppliers • Search by Products
THE ENHANCED METALMECANICA.COM… #1 NAVIGATION BY CONTENT AREAS • (CA-1) Machining …Allows potential • (CA-2) Tooling and Tool Holding • (CA-3) Software & Systems BUYERS to procure the • (CA-4) Measurements & Inspection specific information they • (CA-5) Industry Facts • (CA-6) Five-Axis Machining need, by segmenting the • (CA-7) Multitasking Machining site’s content into 11 TOP • (CA-8) Turning/Milling • (CA-9) Grinding industrial processes • (CA-10) Forming & Fabricating • (CA-11) Vertical Industry Trends and markets
THE ENHANCED METALMECANICA.COM… #2 NAVIGATION BY PRODUCT CATEGORIES • (TAX-1) Machining Centers, Milling and Boring Machines • (TAX-2) Turning Machines (Lathes) and Turning Centers • (TAX-3) Broaching and Shaping Machines …Allows potential • (TAX-4) Honing, Lapping and Super-Finishing Machines • (TAX-5) Gear Cutting, Forming and Finishing Machines BUYERS to specify and • (TAX-6) Drilling and Tapping Machines • (TAX-7) Transfer Machines contact the specific • (TAX-8) Electrical Discharge Machines (EDM) and Equipment • (TAX-9) Grinding Machines solutions they seek, by • (TAX-10) Thread Producing and Profile Rolling Machines • (TAX-11) Sawing and Cut-Off Machines segmenting Suppliers • (TAX-12) Manufacturing Cells and Systems • (TAX-13) Cutting Tools and Related Products and Products into 19 • (TAX-14) Workholding Devices • (TAX-15) Other Accessories and Machine Tool Related Products TOP Product Categories • (TAX-16) Forming and Fabricating Machine Tools • (TAX-17) Other Machine Tools and Equipment • (TAX-18) Metalworking Materials • (TAX-19) Software and Services
THE ENHANCED METALMECANICA.COM… …Targets your communications, resulting in higher ROI! CONTENT AREAS PRODUCT CATEGORIES Own the TAX-1) Machining Centers, Milling and Boring Machines (CA-1) Machining (TAX-2) Turning Machines (Lathes) and Turning Centers (CA-2) Tooling and Tool Holding (TAX-3) Broaching and Shaping Machines (CA-3) Software & Systems navigation (TAX-4) Honing, Lapping and Super-Finishing Machines (CA-4) Measurements & Inspection (TAX-5) Gear Cutting, Forming and Finishing Machines (CA-5) Industry Facts space of (TAX-6) Drilling and Tapping Machines (CA-6) Five-Axis Machining (TAX-7) Transfer Machines (CA-7) Multitasking Machining (TAX-8) Electrical Discharge Machines (EDM) and Equipment interest to (CA-8) Turning/Milling (TAX-9) Grinding Machines (CA-9) Grinding (TAX-10) Thread Producing and Profile Rolling Machines (CA-10) Forming & Fabricating your (TAX-11) Sawing and Cut-Off Machines (CA-11) Vertical Industry Trends (TAX-12) Manufacturing Cells and Systems (TAX-13) Cutting Tools and Related Products company, (TAX-14) Workholding Devices (TAX-15) Other Accessories and Machine Tool Related Products (TAX-16) Forming and Fabricating Machine Tools and… (TAX-17) Other Machine Tools and Equipment (TAX-18) Metalworking Materials (TAX-19) Software and Services • Enjoy a PROMINENT presence throughout the navigational experience of the selected CONTENT AREAS and/or PRODUCT CATEGORIES • Share these limited Sponsorship Opportunities with only a few other semi-exclusive sponsors
THE ENHANCED METALMECANICA.COM… …Aligns your commercial messages with the specific needs of current and potential clients, increasing the efficiency & effectiveness of your sales and marketing programs, and your ROI! Our New Value Offer: • Content Area & Product Category Sponsorships: • Prominent Banners (limited to 3 sponsors) • Top 5 Standard Banners (limited to 3 sponsors per banner slot) • Run-of-Site and other Non-Content Related Sponsorships: • Headline Banners (run-of-site / max 10 advertisers rotating throughout the site) • Prominent banners home of Supplier &Product Sections, and intermediate Search Results (limited to 3 spon.) • Standard Banners (run-of-site) max 5 advertisers rotating in 5 spots for up to 25 total sponsors) • Showrooms (unlimited participation)
RENEWED ONLINE VALUE OFFER Navigation by content area Site navigation by Content Area : Semi-exclusive sponsorships to promote directly to your specific target audiences! Prominent Banner Sponsorships Limited to 3 Sponsors per Content Area
RENEWED ONLINE VALUE OFFER Navigation by content area The Content Area Sponsorships remain throughout Inicio > Mecanizado all subpages of the Mecanizado section for maximum visibility and ROI! Top 5 Standard Banners (up to 3 Sponsors x banner spot x Content Area for max 15) Prominent Banners (limited to 3 sponsors each)
RENEWED ONLINE VALUE OFFER Navigation by product category Buyer’s Guide semi-exclusive sponsorships: Promote in your key product categories and communicate Inicio > Proveedores > Centros de mecanizado, fresadoras y mandrinadoras directly to your core target audiences! Prominent Banners (limited to 3 Sponsors) Top 5 Standard Banners (up to 3 Sponsors x banner spot x Content Area for max 15)
RENEWED ONLINE VALUE OFFER Navigation by product category The new Product Section allows visitors to search by product, including photos and specs, making the Inicio > Productos > Herramientas de Corte y Productos Relacionados Supplier search experience richer and more effective! Prominent Banners (limited to 3 sponsors each) Top 5 Standard Banners: (up to 3 Sponsors x banner spot x Content Area for max 15) As a value added, all products listed in a Showroom will be featured in this section with SEO optimization in Spanish for maximum visibility and higher ROI!
RENEWED ONLINE VALUE OFFER Showrooms Improved Showrooms with optimized SEO/SEM per featured product and higher visibility throughout the site for greater exposure and lead generation! Inicio > Proveedores > Showrooms > Kennametal Available Benefits: • Logo; product catalog of up-to 30 references w/videos, photos and specs per product • Listing of all Editorial Products News featured on the site • Listing of all products in the new Product Section of the site, classified by taxonomy, for added Search benefits • Application of editorial SEO strategies in Spanish for maximum visibility of Products in external Search Engines • Preferential search results throughout the site • Headline Banner within the Showroom • Standard Banner rotating in up to 3 product categories, within the Supplier & Product sections of the site • Listing of all Latin American Sales Network with needed contact information for direct contact between local buyers and local sales. All RFIs will be copied to Latam Manager for proper follow-up. Permanent presence of the Solicit More Information button to facilitate multiple product requests in a single RFI!
Exploiting synergies for higher exposure & ROI in Latin America Strong SEO/SEM optimization in Spanish via Metalmecanica.com guarantees higher results in Search Engines Prominent presence in Metalmecanica.com guarantees exposure among qualified and loyal users of our multimedia platform: Print & Online magazine subscribers, Newsletters, and E-mail promotion registered users!
An overall online value offer no other metalworking industry publisher can match in Latin America: Top-quality vertical Spanish content, tailored to the specific needs of a Pan-Latin American audience for a wider & more efficient reach A unique content-specific navigation, matched with equally targeted promotional opportunities for deeper exposure & higher ROI A renowned tracking system for trusted & reliable ROI measurement* An enhanced and targeted Web Portal, backed by the leading and only pan-regional BPA audited Print media covering 20-countries in Latin America: METALMECANICA And the backing of Carvajal Group, a 109-year old multinational corporation servicing 16-countries worldwide * Stats provided on demand by Omniture
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